Our Team is Here for Your Team

Our top priority is putting you,  our Customer 1st. You are at the forefront of every decision we make and our goal is to be your trusted partner, to listen closely to your needs and to collaborate with you to create optimal solutions.

Our leadership team is full of fresh talent, big thinkers and action-oriented players. Our regional teams are made up of locally focused, nimble professionals fully engaged in building the right product mix for you and for the region. Our fashion team is innovative and motivated to bring unique styles and quality uniforms to your athletes. Our All Star advisors are dedicated to helping every customer build an event schedule to reach your goals. Take a look at some of the latest ways we are putting you, our Customer 1st.

Safety & Well-Being

Athlete safety is the core of our mission at Varsity Spirit. We’re dedicated to enhancing the experience for spirit leaders, including emphasizing the importance of all aspects of safety – physical and mental.

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Event Tiers

We are dedicated to putting you first and delivering your season, your way with our Event Types. Now, you can quickly see the benefits and options of each Event Type and build your regional schedule to match your teams’ unique needs throughout the year. The event types include Super National Events, Grand National Events, National Events, Showdown Events, Classic Events and Challenge Events. Click below to learn more about what you can expect at each event type this season!


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We are committed to delivering accurate and fair scoring at all of our events. This season, your program will have the opportunity to experience the trainings that our certified judges participate in each season. Our new Scoring Experience Managers are here to help you throughout your event process and answer any questions about scoring you may have. Finally, programs will have the opportunity to learn more about the judges and officials during the event.

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We’re on Your Team

From every thread sewn on our uniforms to the careful planning of our camps and events, Varsity Spirit Cares — a lot.

We care about our customers’ experiences and our employees’ opportunities, and thoughtfully plan every detail to create the unforgettable moments that will forever shape the lives of our athletes and coaches. As former cheerleaders, dancers, coaches and teachers — we’ve been in your shoes, stood on the sidelines, on the mat and in the classroom. It’s why we care. It’s why we come to work every day with spirit, enthusiasm and a passion for what we do.

End-of-Season Championships

Pick your path and attend the End-of-Season Championship that meets your program’s unique needs. Whether you are looking to travel to the Walt Disney World Resort or keeping it closer to home, we offer both celebratory and highly competitive events for you to choose from.

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Varsity University

Varsity University offers comprehensive educational programming to athletic programs worldwide. Through a combination of specialized online courses and in-person seminars, Varsity University provides the resources necessary for  coaches and gym owners to enhance the athlete experience.

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Giving Back

Part of being a spirit leader means getting involved in your community and making a difference.

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Stay Smart

We have streamlined our Stay Smart policies, procedures and forms so your experience is the same, regardless of the housing partner administering the event. By consolidating our housing partners and re-examining our exemptions process, we have made Stay Smart more efficient and friendly for your program. Commuters, those that wish to use Rewards Bookings with points, Military, Government, or Hotel Industry special rates have all been taken into consideration.

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CHEERSPORT: Friday Night LIVE 2023

Athletes, coaches and fans are teaming up again this season for St. Jude at CHEERSPORT Friday Night Live on February 17th in Atlanta Georgia! Friday Night Live gives teams the opportunity to come together and achieve a common goal to raise money for St. Jude Children’s Research Hospital. CHEERSPORT has raised more than $530,000 since […]

Sep. 26, 2022

Andrew The Elf: Taking Flight to Save Lives

Andrew the Elf: Taking Flight To Save Lives

Over $125,000 raised for St. Jude, and it all started with an elf.  “Your child has been diagnosed with cancer.” It is something we hear far too often these days. It could be a friend, a loved one, someone you work with or even one of your very own athletes. For me personally, I heard […]

Sep. 19, 2022

Varsity All Star Leads with Love by Taking Competitions Virtual

Every year, the all star season wraps up with end of season championships that teams and programs look forward to all year long. Teams shine as they showcase their routines one last time, finally polished after a full season of full outs and competition appearances. And this year, those final competitions looked a little bit […]

Aug. 17, 2020

Pinnacle Peek 👀 – Alexis, Chelsea & Noah

The Varsity Pinnacle Award is proud to recognize athletes who go above and beyond to inspire teamwork within their programs, display dedication every day, exude confidence and lead by example in their communities. Check out the newest recipients of our award and how they show they are #AllStarStrong.

Mar. 25, 2020

Meet Randy: Varsity All Star Fashion Guy

For Julie Williams, having a child with Down Syndrome doesn’t mean her child has a disability, it means he has different abilities. This has been a mantra for her family and also a sentiment that holds true throughout the all star community in the CheerABILITIES and DanceABILITIES divisions. Meet Randy Williams! Randy is currently in […]

Feb. 21, 2020