Varsity Brands consists of a family of companies – BSN SPORTS, Varsity Spirit and Herff Jones, each with the mission of elevating the student experience for young people. Varsity Spirit is the cheer, dance and performing arts division of Varsity Brands.
Varsity Performing Arts, which is comprised of Stanbury Uniforms, DSI and SA Feather, was launched to serve the performing arts community, including marching bands, pep bands, color guards and percussion groups. Varsity Performing Arts will be offering new training camps and competition experiences to schools and performers nationwide.
Working with band aligns perfectly with our mission of elevating the student experience. 15-20% of students participate in one of the three major school spirit activities – cheer, dance and band. By providing them support to work together and build spirit and engagement, we believe we can transform America’s schools.
You can apply for jobs at Varsity Spirit by visiting the Careers page on varsity.com, which lists all job openings company-wide in Memphis and across the country.
Yes. There are dozens of companies and organizations operating in the cheerleading apparel, camps and competitions space, and thousands that offer training and education. In the apparel space alone, there are dozens of businesses that focus on cheerleading, as well as major sports brands, including Nike, Under Armour, and Adidas. Our company was founded by entrepreneurs and we are excited by the continuous growth and expansion in all areas of the cheerleading industry.
At Varsity Spirit, our company’s foundation is built on our shared values. Among other things, we believe in service, integrity, and respect – which includes protecting the environment. We want to have a positive social impact and ideally engage our customers, contractors and vendors to make a commitment with us. We are incorporating eco-smart, sustainable materials made from recycled water bottles into our 2020 fashion line and expect to remove millions of water bottles from the environment in this first year.
The International Cheer Union (ICU) estimates that there are about 3.5 million athletes in 70 nations.
In 2019, Varsity Spirit announced the launch of Varsity Pro, a new program that offers professional dance teams custom choreography, apparel and event opportunities. In July 2019, we became the official outfitter of the Memphis Grizzlies dance team, the Grizz Girls, and we look forward to partnering with other professional sports organizations.
No. We are proud of our Varsity Spirit Fashion and Varsity All Star Fashion brands, but teams are not required to wear them to compete with us. While school cheer teams are encouraged to use signs, poms and megaphones for crowd effect, these types of products, as well as uniforms, can be purchased from many sources other than Varsity Spirit. In fact, every year a number of championship-winning teams do not wear Varsity Spirit uniforms.
Cheer is an athletic activity governed USA Cheer (which was created to serve as the national governing body of cheer), which includes the following distinct and separate disciplines in the scholastic and non-scholastic sectors:
In the United States, there is a distinction between sport in the general sense and what meets the legal definition of sport for school athletic teams under Title IX. The US Department of Education Office for Civil Rights (OCR) determines what qualifies as a sport for school athletic teams under Title IX. In September 2008, the OCR issued a document, Dear Colleague Letter: Athletic Activities Counted for Title IX Compliance, that outlined several factors to consider on a case-by-case basis to determine whether an activity can be counted as an intercollegiate or interscholastic sport for the purpose of Title IX compliance. These factors include an activity’s structure, administration, team preparation and competition.
Varsity Spirit is a leader in advocating for strong cheerleader safety standards throughout the country and around the world. We work with athletic administrators, educators and government officials to promote cheerleader access to quality facilities, knowledgeable coaches, medical professionals and safety rules. More specifically, we:
Reducing the number of distractions at our championship events to assure the safety of our athletes as they compete is our paramount concern. As a result, the Varsity Spirit Media policy (copied below) closely monitors placement of any production cameras.
No commercial recording (audio or visual) or commercial live streaming is allowed in the event venue or other event related venues (including, but not limited to, hotels and restaurants) or on the grounds of any such venues (collectively, “Event Locations”). In the event a team authorizes the commercial recording or streaming in any Event Location, the team will be automatically disqualified. In addition, the personal, non-commercial use of live streaming apps (such as Periscope, Facebook Live, etc.) to capture all or any part of a performance during the event is not permitted. By attending/purchasing admission to the event, each attendee grants permission to Varsity Spirit, LLC and its affiliates, designees, agents, licensees, and invitees to use the image, likeness, actions and statements of the attendee in any live or recorded audio, video, film, or photographic display or other transmission, exhibition, publication, or reproduction made of, or at, the event in any medium, whether now known or hereafter created, or context for any purpose, including commercial or promotional purposes, without further authorization or compensation. Any team traveling with a video crew will be disqualified.
All the teams that compete work incredibly hard. That’s why, to respect their work and limit unnecessary disruptions at our events, we have maintained a strict video policy that limits outside production cameras. This policy is similar to other major sports and entertainment entities. We do this to ensure the focus remains on the safety of the athletes and creating memorable experiences for all competitors and their family members.
USA Cheer is a non-profit corporation that serves as the National Governing Body for Sport Cheering in the United States. It serves the entire cheer community, which includes club cheering (all star), traditional school-based cheerleading programs, and STUNT.
No. USA Cheer is an independent organization and is governed by a 15-member board.
The US All Star Federation (USASF) is a Governing Authority that establishes and oversees compliance on fair play and safety practices in all star. The USASF’s mission is to support and enrich the lives of all star athletes and members. They provide consistent rules, strive for a safe environment for athletes, drive competitive excellence, and promote a positive image for the sport.
No. The USASF is an independent not-for-profit organization.
The International Cheer Union (ICU) is the recognized world governing body of cheerleading. There are currently 116 member nations in the International Cheer Union. We believe that the ICU enriches cheerleading globally, providing an effective international sport governance platform that ensures continued worldwide growth of cheerleading.
No. The ICU is an independent organization where each of the 116 member countries has an equal vote.
At Varsity Spirit, the health and safety of our athletes, coaches, employees, families and friends is our top priority. Varsity Spirit is diligently monitoring the Coronavirus, closely watching official information from health authorities such as the Centers for Disease Control and World Health Organization as it relates to our larger community and our events, camps and competitions. Get the latest information here: varsity.com/health-update.
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Varsity SpiritCustomer Service
Varsity Spirit Corporate
6745 Lenox Center Court, Suite 300Memphis, TN 38115
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