Stay Smart


Stay Smart aims to provide programs with the best customer experience and consistency across our brands regarding housing requirements for Varsity All Star events. While housing remains necessary at select events and in certain venues, we are pleased to announce that in the 2020-2021 season Varsity All Star will be eliminating required housing from the majority of our 2-day competitions. For events that do not require housing, our housing partners will still be working with hotel properties surrounding event venues to assists programs in getting the best possible housing options for their teams.

Goals for Stay Smart 2.0

Varsity All Star has set the following goals for the upcoming season, and as we finalize our Stay Smart 2.0 plan, we will share our updates here.

Goal #1:
Eliminate required housing from our 2-day competitions, unless absolutely necessary in order to secure the preferred dates or in high demand cities & venues which are essential to hosting some of your favorite championships.  This season, housing will NOT be required at about 90% of our competitions. With more than 400+ events within our family of brands, you are sure to find the perfect schedule to meet your program’s needs.

Goal #2:
Release the list of events that will require housing for the 2020-2021 season by June 1, 2020 on this page.
*6/1/2020: Due to unforeseen delays caused by COVID-19, a list of events that will require housing is not yet available. Please check back soon for an update. 

Goal #3:
Streamline the customer experience with our housing partners across all Varsity All Star brands. This will include aligning things like deposits, cancellations, compliance, exemptions and rewards.

Customer Guarantees

  • Lowest Room Rate Guarantee, plus an easy way to report a lower rate if you find one*
  • Block Schedules provided no less than 4 weeks prior to each 2-day event, giving teams the ability to book only the nights needed
  • Simplified booking and compliance processes
  • Ability to collect and use hotel loyalty points
  • No minimum night stay
    • Some premier hotel properties may require a minimum night stay for their hotel. This is not a requirement of Stay Smart.

*Lowest Room Rate Guarantee will be honored when comparable rooms are found for a lower rate. If you find a room of the same type (double, king, etc.), on the same dates, with the same included amenities (breakfast, parking, etc.) and with the same team-friendly payment and cancellation terms, please report it to the Housing Partner.


How does a customer benefit from attending an event where housing is required?

Housing requirements at events will…

  • Ensure the event is held on the most ideal date
  • Lock in the lowest hotel rates at the premier properties
  • Guarantee hotel room types
  • Ensure hotel terms and conditions are fair and team-friendly
  • Allow you to collect and use your hotel loyalty points.

What is the purpose of a housing requirement? 

The purpose of a housing requirement is two-fold. The first purpose is to protect our customers. Having a housing requirement allows our housing partners the ability to negotiate the lowest rates, and hold those rates firm for our customers, preventing supply and demand from influencing rate changes from the time the venues are contracted until the event occurs. These negotiations also include getting the best amenities and team-friendly cancellation policies with premier hotel properties near the venue.

Secondly, the ability to secure the best space for an event in the ideal time frame is directly tied to the event producer’s ability to deliver and track hotel room nights. Cities build convention centers and venues of all sizes to bring in business. Cities measure an event’s impact on their economy based on hotel room usage. If an event can prove their positive economic impact on the city by accounting for all their participants utilizing their hotels, then the city will in turn help the event to secure the best possible dates and rates for the future. This is true for large, city-wide events, as well as smaller events in smaller cities.

How was Varsity All Star able to remove the housing requirements from some events in the 2020-2021 season?
The impact of COVID-19 on the travel & tourism industry has lead to relaxed contracting requirements to secure venues & dates in some cities. Because of this, we were able to remove housing requirements from some of our contracts.

"'WOW!! I can breathe! Matt was so helpful and wonderful! He is working on WSF but got us taken care of for St. Louis and Nashville. Thank you all again for your help! The owner, coaches, and parents will be very happy with your team work and selections!'" Memphis Pride
"'This is so easy I love it!'" Wylie Elite
"'I LOVE the fact that I can see the reservations booked for each of the hotels in our block.'" Indiana Ultimate
"'This is SO EASY.'" FAME