Varsity Spirit

About Varsity Spirit

Through a commitment to excellence, a culture of encouragement and a collective enthusiasm, Varsity Spirit is a global force for school spirit, athletic achievement and student success. By providing premium products and organizing world class experiences for cheer, dance, performing arts, and yearbook, this organization is unsurpassed in its mission of elevating student and athlete experiences while setting the standard for spirit around the world.

Founded in 1974, Varsity Spirit has a storied history and a celebrated reputation for influencing, evolving, and innovating spirit. On the belief that comradery and competition profoundly influence character, Varsity Spirit continues to impact the success and self-esteem of over a million students and athletes each year.

Moving forward, this dynamic brand aims to advance its standing as a singular source for all things spirit. From trying out for your first cheer squad to cheering on your own child as they step on stage, each performance, moment, and memory starts with Varsity Spirit.

Go For It!

Spirit transforms schools and communities and connects us to one another. When it comes to chasing greatness, spirit inspires us to GO FOR IT!

Our Mission & Values


Varsity Spirit believes in encouraging cheerleaders and dancers to be leaders on and off the field by getting involved and giving back to their communities.

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Varsity Spirit Legends

Varsity Spirit’s legends are true icons in the cheerleading and dance community. These individuals took the leadership skills they developed on the sidelines and have made cheer and dance the American phenomenon it is today.

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"'This camp helped us get Game Day Ready! Loved all the help and how the instructors were so hands on. The private coaching was extremely helpful. The staff was super supportive in every aspect. Fantastic camp!'" Kim Sorenson, CoachGunnison Valley High School
"'The staff was amazing! I would love the same camp with the exact staff! They are all so talented, helpful, personable, and patient. I’m having just as much fun as my team, and I didn’t come in with that expectation!'" Brittany L. McCray, CoachMonteleone Junior High School
"'I really enjoyed camp this year! The instruction was top notch and our big brother and big sister were very patient. They made huge impacts on my girls' perception of the material--even my babies new to cheerleading were encouraged beyond measure'" Coach FredricaPinson Valley High School
"'We had so much FUN! We have always enjoyed UCA Camp. My cheerleaders are definitely taking away a lot of knowledge and memories from our time here. Thank you for making it such a great experience. So proud of winning the banana!'" Coach MeganGulf Shores Middle School