Our Mission

Our mission is to elevate the student experience. It’s what we do every day. We strive to work side-by-side with coaches, and on the sidelines and mat with student-athletes, to help them lead and make positive impacts in their communities. 

Our Action

Every day we come to work ready to do our best to help coaches, athletes and spirit professionals succeed. We work hard to lead by example in the community, on the sidelines, on the mat and in the classroom. 

Our Impact

Our 5,000 employees serve over 1 million athletes and coaches every year and together we’ve raised over $8 million for charity and changed the lives of many more. 

Camp Staff & Teachers, Andy Gault & Annie Futato, Continue to Encourage Excellence

Over the past few months COVID-19 closed classrooms and canceled events, staff, teachers, and the rest of the world have found themselves in a unique position— teaching, mentoring and connecting from a computer screen at home. Many of our instructional camp staff also have full-time jobs as teachers and coaches, and they’re meeting this challenge with high spirits and encouragement.

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We’re in This Together

We’re proud of current and former members of our summer camp staff who are working on the front lines to keep us safe and supported. From our Varsity Spirit family to yours, thank you for all you do!

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Eco-Friendly Fashion

In 2020 millions of water bottles will be removed from the environment to create uniforms for scholastic spirit squads, while on stages everywhere all star cheer and dance teams will sparkle in uniforms made with eco-friendly Swarovski crystals.

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On This Team There’s a Place for Everyone

In 2009 we partnered with The Sparkle Effect to support their mission of inclusivity in schools and spirit teams across the nation. The Sparkle Effect is a school-based program that brings together students with and without disabilities, making the team experience accessible to everyone.

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Power of Inclusion

The all star cheer and dance community has dedicated time and attention to cultivating teams with athletes of special talents in the CheerABILITIES and DanceABILITIES divisions.

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Safety First

At Varsity Spirit, safety is our main priority, and we are deeply committed to the health and well-being of the young athletes who participate.

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We’re on Your Team

From every thread sewn on our uniforms to the careful planning of our camps and events, Varsity Spirit Cares — a lot.

We care about our customers’ experiences and our employees’ opportunities, and thoughtfully plan every detail to create the unforgettable moments that will forever shape the lives of our athletes and coaches. As former cheerleaders, dancers, coaches and teachers — we’ve been in your shoes, stood on the sidelines, on the mat and in the classroom. It’s why we care. It’s why we come to work every day with spirit, enthusiasm and a passion for what we do.

Team Up for St. Jude

We encourage spirit members to be leaders on and off the field and mat, and to give back to their communities. St. Jude is our official partner in philanthropy, and we’re dedicated to their mission.

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Pin It Forward

Standout qualities like leadership, kindness, and teamwork deserve to be rewarded. So we created the Pin It Forward program to recognize the standard of excellence and pass it along to others.

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Pinnacle Award

We are proud to highlight the incredible efforts of all star programs on and off the mat, with the Varsity All Star Pinnacle Award.

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Make History

Varsity Spirit’s leaders are cheer and dance legends. They took the leadership and skills they learned on the sidelines and the mat to make their mark on history.

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Spirit Matters

We’re passionate about school spirit, and that’s why, through the Varsity Brands School Spirit Awards, we award $100,000 each year to those who go above and beyond the definition of school spirit.

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Lead With Love

Tiana Day is a 17-year-old cheerleader who wants to create change. On June 6, 2020, with the help of Mimi Zoila, she led the first ever protest across the Golden Gate Bridge. The nearly two-mile peaceful march brought together tens of thousands of people to protest and bring awareness to the Black Lives Matter movement. […]

Jun. 18, 2020

School Spirit Provides a Sense of Belonging

It’s often said that school spirit is the heart of a school. You may also think of school pride in this way to. School pride helps foster a sense of belonging among students and staff who are part of a school. This sense of camaraderie has a powerful influence in school culture and academic performance—hence […]

May. 20, 2020

Spirit Connects Everyone

School Spirit:  the sense of identity, belonging, and community shared by members of an educational institution. From the playing of a school’s fight song, the sounds of cheers from the sidelines on a Friday night, to a pep rally performance, school spirit helps foster school pride. In short, spirit connects everyone. During this time, just […]

May. 14, 2020

Coaches – Be Ready to Make the Connection to Your Campus

Making connections on campus has become distinctly more challenging in the previous weeks. As leaders on campus, it is our great responsibility to keep spirits high during these challenging times and to continue to look for new ways to keep students connected to their schools. Here are some ideas that an advisor or coach can […]

May. 10, 2020

#SpiritMatters Now More than Ever

Things look different today than they did a year ago. Graduations, sports seasons, proms and celebrations have been canceled due to the happenings in the world. Schools have been out of session and students won’t see each other for months. That’s why, now, more than ever, #SpiritMatters. Spirit provides a sense of belonging- a connection. […]

May. 8, 2020

America Needs Spirit Leaders Now More than Ever

Now more than ever, America needs spirit leaders. The role of a spirit leader goes far beyond leading the crowd on the sidelines or taking the floor as an athlete on competition day. It’s about being a positive light and leader in your community, no matter the circumstances. These are unprecedented times and cheerleaders and […]

May. 3, 2020

Progression Is Not a Straight Line

Life moves quickly. We expect everything to happen within a 30 minute television episode- even better if it’s recorded and we can skip through the commercials! Unfortunately, the same is not true of our physical goals in stunting and tumbling. In this world, things take time. Grasping and perfecting new skills takes time. Repetition is […]

Apr. 30, 2020