Varsity Spirit Cares

49 Years of Varsity Spirit

Our mission has been consistent from the start, elevating the Student Experience and creating memorable experiences for young people. Our values are in our name of SPIRIT: service, passion, integrity, respect, innovation and transparency!

Employee Experience

With having had involvement in a spirit program, we know the impact that these experiences can have on lives. We have been coaches and athletes ourselves and seen amazing traditions form over the years. We are passionate about continuing these traditions!

Philanthropic Commitment

We believe that the role of a cheerleader, dancer and band member goes past the sidelines, field, court or competition space. We work to encourage these athletes to be leaders on and off the field by getting involved and giving back to their community!

Student Experience

Our mission revolves around elevating the Student Experience because of the strong leaders that we have seen come from these positive experiences. The work done by coaches and athletes allows them to lead and make an impact on their whole community.

Our Mission

Our mission is to elevate the student experience. It’s what we do every day. We strive to work side-by-side with coaches, and on the sidelines and mat with student-athletes, to help them lead and make positive impacts in their communities. 

Our Action

Every day we come to work ready to do our best to help coaches, athletes and spirit professionals succeed. We work hard to lead by example in the community, on the sidelines, on the mat and in the classroom. 

Our Impact

Our 5,000 employees serve over 1 million athletes and coaches every year and together we’ve raised over $11.5 million for charity and changed the lives of many more. 

Safety & Well-Being

Athlete safety is the core of our mission at Varsity Spirit. We’re dedicated to enhancing the experience for spirit leaders, including emphasizing the importance of all aspects of safety – physical and mental.

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Spirit & Inclusion

Varsity Spirit aims to empower students and spirit leaders across the country to represent their schools and gyms in a positive way.

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Giving Back

Part of being a spirit leader means getting involved in your community and making a difference.

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When you choose Varsity Spirit, you choose to make a difference, without compromising style, comfort or performance. Click below to learn how Varsity Spirit Fashion has instilled sustainable elements to various designs that teams wear across the country.

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Fair Labor Practices

Human Rights and Fair Labor

We are committed to ensuring that the the merchandise we produce and the products we procure from suppliers, support a safe, inclusive and respectful workplace wherever these products are made.

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We’re on Your Team

From every thread sewn on our uniforms to the careful planning of our camps and events, Varsity Spirit Cares — a lot.

We care about our customers’ experiences and our employees’ opportunities, and thoughtfully plan every detail to create the unforgettable moments that will forever shape the lives of our athletes and coaches. As former cheerleaders, dancers, coaches and teachers — we’ve been in your shoes, stood on the sidelines, on the mat and in the classroom. It’s why we care. It’s why we come to work every day with spirit, enthusiasm and a passion for what we do.


Benefits of dance

Benefits of Dance

Being a dancer and part of a Dance Team is more than dancing on the sidelines, supporting your school or performing on the competition stage, hoping to impress the judges and fans. You may not realize it at the time, but the benefits of dance can help you navigate life in a unique and incredible […]

Oct. 14, 2022

Benefits of Cheer

Being a cheerleader is more than strictly cheering on the sidelines, supporting your school or taking the competition mat, aiming to impress the judges and fans. You may not realize it at the time, but the benefits of cheer will help take you into the next steps of life in a unique and amazing way. While […]

Oct. 14, 2022

CHEERSPORT: Friday Night LIVE 2023

Athletes, coaches and fans are teaming up again this season for St. Jude at CHEERSPORT Friday Night Live on February 17th in Atlanta Georgia! Friday Night Live gives teams the opportunity to come together and achieve a common goal to raise money for St. Jude Children’s Research Hospital. CHEERSPORT has raised more than $530,000 since […]

Sep. 26, 2022

Andrew The Elf: Taking Flight to Save Lives

Andrew the Elf: Taking Flight To Save Lives

Over $125,000 raised for St. Jude, and it all started with an elf.  “Your child has been diagnosed with cancer.” It is something we hear far too often these days. It could be a friend, a loved one, someone you work with or even one of your very own athletes. For me personally, I heard […]

Sep. 19, 2022

CheerABILITIES & Team Texas Unlock True Potential for All Star Athletes

Spirit brings people together. It’s not always something you can see or touch, but it has become something that changes lives and helps many realize their true potential.  CheerABILITIES – From school spirit to the spirit of competition and teamwork, cheer and dance have unique ways of connecting people. In schools, Generation Spirit  welcomes athletes with disabilities, […]

Jun. 30, 2022

Dos and Don’ts of Safety

Of course you want to be ready for camp, but “ready” may not mean what you think. Being ready means being prepared to learn. Here are a few do’s and don’ts that will help. DO… Work your fundamentals. Often, we get used to doing the same four or five skills that we use at games […]

Mar. 1, 2021

#ShowYourGold for St. Jude

Did you know it costs more than $1 billion to operate St. Jude Children’s Research Hospital each year, and almost all of that funding comes from donations? St. Jude treats thousands of children with cancer and other catastrophic diseases each year, and it’s made possible by teamwork.  When we say teamwork, we mean it. There are hundreds of organizations and people who come together to raise money every single day to […]

Sep. 2, 2020

Varsity All Star Leads with Love by Taking Competitions Virtual

Every year, the all star season wraps up with end of season championships that teams and programs look forward to all year long. Teams shine as they showcase their routines one last time, finally polished after a full season of full outs and competition appearances. And this year, those final competitions looked a little bit […]

Aug. 17, 2020