JAMfest Cheer
Super Nationals

Registration is OPEN

Step into the Spotlight

Competition registration is OPEN
for the 2021-2022 season

Beyond the Routine:
CJA Bombshells

Now streaming on
Varsity TV

The 2021 Design Book

Create Your Winning Collection

Coronavirus (COVID-19) Update: Learn More

Putting You First to Keep You Ahead

Our top priority is putting you, our Customer 1st. You are at the forefront of every decision we make and our goal is to be your trusted partner, to listen closely to your needs and to collaborate with you to create optimal solutions.

Learn More

Learn More

Competition Types

Varsity All Star is ready to deliver your season, your way in 2021-2022! When we released our competition dates earlier this spring, we also introduced our new Event Types. Now, you can quickly see the benefits and options of each Event Type and build your regional schedule to match your teams’ unique needs throughout the year.

Explore Events

Explore Events

The Team Behind Your Team

Varsity All Star is made up of former cheerleaders, dancers, coaches, and gym owners just like you. We are dedicated to the success and growth of athletes by providing a competitive, fun, and safe environment for them to demonstrate their athleticism and hard work.

Meet the Team

Meet the Team

News

Cheer Express Goes Gold for St. Jude

“St. Jude needs the cheerleading community, and Cheer Express wants to make a difference. “ – Kimberly Dickenson, Cheer Express...

Sep. 21, 2021

Watch The Cheerleader's Choice All Star Insider LIVE REVEAL!

Watch The Cheerleader’s Choice All Star Insider LIVE REVEAL!

This week you are in for a treat as we are only days away from announcing the five winners of the 2021 Cheerleader's Choice: All Star Insider LIVE on Varsity TV! You're not going to want to miss out on the excitement starting at 7 PM CST on Friday, August 6th.

Aug. 4, 2021

LAST CHANCE: Vote For Your Favorite Team Now!

LAST CHANCE: Vote For Your Favorite Team Now!

Only one day left to get your 2021 Cheerleader's Choice: All Star Insider votes in! This is your chance to let us know who you want to be featured on Varsity TV. With over 28,000 votes so far, there's still time to cast your vote. The top 5 teams will be named the winners during the live show on Friday, August 6th and will be featured at a competition this season.

Jul. 29, 2021

28,000 Votes & Counting For Cheerleader's Choice All Star Insider

28,000 Votes & Counting For Cheerleader’s Choice All Star Insider

Nearly 28,000 votes have been cast so far and there are only a two more days for you to vote for your favorite team for the 2021 Cheerleader's Choice: All Star Insider! 20 stand-out programs made it to the voting portion and only five will be named winners.

Jul. 29, 2021

#ICYMI: @vasf_updates is on the search for  𝗗𝗮𝗻𝗰𝗲 𝗠𝗼𝗱𝗲𝗹𝘀 😍  Do you know a dancer that’s part of an all star program or studio that would shine on set? Tag them in the comments to encourage them to 𝗮𝗽𝗽𝗹𝘆 𝗻𝗼𝘄 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟴𝘁𝗵— link in bio for application 💃🏼📸 #CastMeVarsity
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@ece_hingham went gold this month for St. Jude 💛🎗️ We love seeing programs #TeamUp4StJude, especially during Childhood Cancer Awareness Month! | 📸: @ece_hingham
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𝗕𝗜𝗚 𝗡𝗘𝗪𝗦: For the first time, we are casting for Varsity All Star Fashion 𝗗𝗮𝗻𝗰𝗲 𝗠𝗼𝗱𝗲𝗹𝘀! Do you know a dancer that’s part of an all star program or studio that would shine on set? Tag them in the comments to encourage them to 𝗮𝗽𝗽𝗹𝘆 𝗻𝗼𝘄 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟴𝘁𝗵— link in bio for application 💃🏼📸 #CastMeVarsity
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Oh, the places you'll go 🤩🏆 from The Summit Championships to the U.S. Finals, pick your path to an end-of-season championship event! We can't wait to celebrate with you 🥳🎉

What's your favorite Varsity All Star event to close out the season? Let us know in the comments + search & register for an event qualifier using the link in bio.
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ʙᴀꜱᴇ ᴀᴘᴘʀᴇᴄɪᴀᴛɪᴏɴ ᴘᴏꜱᴛ - tag the superstar bases in your stunt group to show them some love! 🖤
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We 💛 seeing programs #TeamUp4StJude, especially during September! Is your team going to #ShowYourGold this month? | 📸: @ladreamallstars
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It’s time to show your gold for @stjude ✨ September is Childhood Cancer Awareness Month – grab your gold and help us rally around the lifesaving mission of St. Jude Children’s Research Hospital 🎗️💛
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Take back your weekends with our 1-day events! Coaches, check out our offerings of Challenge, Classic, and Showdown competitions near you using the link in bio 🏆
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Just something cute for #NationalDogDay 💙🐾🐶☺️
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#TuesdayShoesday 𝗠𝗔𝗚𝗜𝗖 ✨

Shop the Varsity V4X now during Sole Season! 👟 | 📸: @benedettasprea & @matteomeneguzziph
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Register now ✔️ pay later 📆 Take it easy this season with flexible payment terms!

Search & register for your favorite events now using the link in bio
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Get ꜱᴇᴛ for a successful season with a 𝐟𝐫𝐞𝐞 #VarsityU conference! Join us on August 13 for a conference that speaks directly to parents and athletes 📚✏️ Link → bio to register now!
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Step into the spotlight this season with Varsity All Star: registration is 𝗢𝗣𝗘𝗡 for our 21-22 events ✨

Let us know which event you're most excited about in the comments! Coaches & Gym owners, use the link in bio to search and register now.
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Who will take the stage at #MAJORS22? It's time to find out 👀🤩 Head to #VarsityTV now to watch the 𝗠𝗔𝗝𝗢𝗥𝗦 𝗥𝗲𝘃𝗲𝗮𝗹 💥
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In honor of tonight's 𝗠𝗔𝗝𝗢𝗥𝗦 𝗥𝗲𝘃𝗲𝗮𝗹, we want to know, which past MAJORS team motivates you the most? 💭🤔#MotivationMonday

Don't forget to tune in to #VarsityTV tonight to find out who's taking the floor this year at #MAJORS22 ✨
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Relive the memories of #UCAallstar 🤩 The 2021 UCA International All Star Championship is set to air ᴛᴏᴅᴀʏ on the CBS Sports Network at 2:30 PM EST!
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All eyes on #VarsityTV 👀 it's time for the Cheerleader's Choice: All Star Insider Champion Reveal 🤩 Drop your champion predictions below, then head to the link in bio to watch LIVE! (Ps - did we mention it's 𝙵𝚁𝙴𝙴)
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Come one, come all to the first-ever #VarsityU Conference for parents, athletes, and coaches! Did we mention it's 𝐅𝐑𝐄𝐄?!
📆: August 13
⏰: 12 PM - 5 PM EST
🔗: in bio to register
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