Why Choose Varsity Spirit Fashion

Made by world-class designers and manufactured with you in mind, quality, customization and innovation are stitched into every garment we provide.  The Varsity logo is your assurance of higher quality and greater value.  Wear The Mark of a Leader.

More Than a Uniform

Thoughtfully designed and skillfully crafted, VSF styles coordinate to mix, match and layer for cheer and dance, for camp, game day, sidelines and competition–for every spirit experience. With an ever-expanding selection of fabrics, colors, details and options, each VSF style is as individual as the spirit leaders who wear them.

For every game, every event, every competition, wear more than a uniform. Choose VSF for every way you lead.

Contact My Rep

Contact My Rep

View the Catalog

View the Catalog


Comfort, fit and performance go into every Varsity Original starting from the smallest of details to the finished product that ships to your door.  We bring the highest color match in the industry, guaranteeing your specific school color stays true across your camp wear, uniforms, Game Day apparel and outerwear.  Monofilament thread eliminates contrasting colors, full facing in neck lines and armholes provide comfort and extra fabric in the side seams allows for alterations.  Just another way in which we aim to bring you the best so you can practice your best, perform your best, be your best.


In cheerleading and dance, it is all about the details.  At Varsity, we believe that begins with your apparel.  With over 35 color options and 15 fabrics, your Varsity Original will be unique to your team.  Varsity leads the way in customization with an endless array of patterns, designs, lettering and braid.  We pride ourselves in outstanding personalization, so you can add your team’s custom logo to truly brand your school.  We take it a step farther with the largest sizing range in the industry that ensures the best fit, featuring custom inseams and length adjustments for no additional charge allowing every athlete to feel confident and proud.


Since 1980, Varsity Spirit Fashion has transformed cheerleading and dance uniforms into the modern athletic apparel you see today.  Emphasizing the athletic attitude, Varsity’s cutting-edge designers keep cheerleaders and dancers on the forefront of school spirit trends.  Our exclusive VISA treated fabrics resist stains, while garments made of PowerFIT and MotionFLEX stay dry, flexible, odorless and comfortable.  Varsity shoes provide superior technical safety features while maintaining an impeccable design and weightless feel.  Improving upon our own advancements is a driving force that keeps us at the top of our game.

Display your spirit from every direction with 360° branding 🤩
📸: @ugacheerleading
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Happy #NationalFriendshipDay! Tag your besties in the comments to show them some love ❤️
📸: @wkucheer
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Head back to school in #VarsityStyle! Shop bags and more on the Varsity Shop ➡️ link in bio.
📸: @pikevillecheerleading
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✨𝗚𝗜𝗩𝗘𝗔𝗪𝗔𝗬!✨ Happy #TuesdayShoesday! The V4X will give you the support you need to reach new heights and meet your next goal! Drop a 👟 below in the comments for a chance to win some #VarsityFootwear! Winner will be chosen Friday.
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We hope you have a 𝘀𝘂𝗽𝗲𝗿𝗶𝗼𝗿 week!
📸: @uabgoldengirls
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Practicewear 𝓅𝑒𝓇𝒻𝑒𝒸𝓉𝒾𝑜𝓃 🤩 #VarsityReveal
📸: @cshs_pom
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ʀᴇᴍɪɴᴅᴇʀ: Get your orders in now so you can proudly wear your PINK this October for Breast Cancer Awareness Month! #LetsGoPink 🎀
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We love the 𝘀𝗹𝗲𝗲𝗸 and 𝕒𝕥𝕙𝕝𝕖𝕥𝕚𝕔 style of @fossilridgecheer’s new uniforms featuring the elongating side stripe. This #VarsityReveal has us all smiles 😁
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This practicewear is a ✨dream✨ 😍 #VarsityStyle
📸: @hhscardettes
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Fitted in #VarsityStyle ✔️
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Step into your season in the Miza+ 👟 Add a custom logo and rep your team from head to toe. Explore more custom shoe options in the Varsity Footwear Catalog → link in bio. #TuesdayShoesday #VarsityFootwear
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Happy Monday!Start the week off strong 💪
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Add a little ✨𝓼𝓱𝓲𝓶𝓶𝓮𝓻✨ #VarsityReveal #VarsityStyle
📸: @lhscheer_21
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𝒟𝒶𝓎 𝒹𝓇𝑒𝒶𝓂𝒾𝓃𝑔 of Game Day 💭🏈
We can't wait to be back under the #FridayNightLights!
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@wkucheer is showing off their 𝘁𝗼𝗽-notch #varsitystyle with these athletic and clean-cut uniforms featuring a custom logo on the skirt. #varsityreveal
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Practicewear on point 😍#VarsityStyle
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Wishing you a spirited and safe 4th of July 🇺🇸
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What Your Rep Can Do For You

    I am your full-time partner for just about every project you have from camp selection to tryouts to uniform decisions. I’ll guide you through the ordering process, design your apparel and personally size your athletes.
    Between run-through banners, cheer signs, mascot suits and paint kits, I have all you need for a crowd-effective Game Day.
    Set up a Varsity Design Studio session with me to see your uniforms and accessories come to life. I will ensure your colors and brand are consistent throughout all your fashion pieces so that you can mix-and-match for more looks all year.
    I can help you set up a successful fundraiser to offset out-of-pocket expenses. Ask me about Team Shops to outfit your fans and help raise money while you raise the spirit! I also offer multiple payment options.
    I have unlimited access to the top cheer and dance resources available from the best instructors in the nation to the most valuable training tools you’ll need as a coach to ensure the safety of your athletes.
    With my industry knowledge, I can help keep you up-to-date and legally compliant with all state and local regulations and can ensure that you are cheer and dance certified.

Contact My Rep

Contact My Rep

Related News

Virtual Fashion Show

Virtual Fashion Show

LIGHTS. CAMERA. FASHION! Calling all school cheerleaders and dancers! Ever dreamed of being in the Varsity Spirit Fashion Show? Here’s your chance! Deadline to submit your video is October 23, 2020. What we need from you: Grab your fave uniform, campwear, warmup or game day look, and video your best strut down the virtual catwalk. […]

Oct. 18, 2020

Eco-Friendly Fashion

In 2020 millions of water bottles will be removed from the environment to create uniforms for scholastic spirit squads, while on stages everywhere all star cheer and dance teams will sparkle in uniforms made with eco-friendly Swarovski crystals. It’s a big job to create uniforms and outfit spirit leaders and athletes with quality and style, and Varsity Spirit […]

Apr. 21, 2020

DIY Flip Your Fashion

Flip Your Fashion DIY

Want to give your old VSF tee a new look? Here’s what you’ll need: An old VSF tee Dye or Bleach Rubber bands Scissors Gloves Trash bag Large Ziplock bag Step 1: Lay out your t-shirt and begin folding and twisting it according to the style you’ve chosen. We will be doing the single starburst […]

Apr. 15, 2020

#VarsityFootwear Ascend Design Contest!

Have you ever wanted to design your own cheer shoes? This #TuesdayShoesday we have a #VarsityFootwear Ascend Design Contest! Design your own Custom Ascend for a chance to win a FREE pair of Ascends! We will pick five winners at the end of this week! How To Enter: 1.   Download the template below OR check […]

Mar. 24, 2020