Why Choose Varsity Spirit Fashion

Made by world-class designers and manufactured with you in mind, quality, customization and innovation are stitched into every garment we provide.  The Varsity logo is your assurance of higher quality and greater value.  Wear The Mark of a Leader.

More Than a Uniform

Thoughtfully designed and skillfully crafted, VSF styles coordinate to mix, match and layer for cheer and dance, for camp, game day, sidelines and competition–for every spirit experience. With an ever-expanding selection of fabrics, colors, details and options, each VSF style is as individual as the spirit leaders who wear them.

For every game, every event, every competition, wear more than a uniform. Choose VSF for every way you lead.

Contact My Rep

Contact My Rep

View the Catalog

View the Catalog


Comfort, fit and performance go into every Varsity Original starting from the smallest of details to the finished product that ships to your door.  We bring the highest color match in the industry, guaranteeing your specific school color stays true across your camp wear, uniforms, Game Day apparel and outerwear.  Monofilament thread eliminates contrasting colors, full facing in neck lines and armholes provide comfort and extra fabric in the side seams allows for alterations.  Just another way in which we aim to bring you the best so you can practice your best, perform your best, be your best.


In cheerleading and dance, it is all about the details.  At Varsity, we believe that begins with your apparel.  With over 35 color options and 15 fabrics, your Varsity Original will be unique to your team.  Varsity leads the way in customization with an endless array of patterns, designs, lettering and braid.  We pride ourselves in outstanding personalization, so you can add your team’s custom logo to truly brand your school.  We take it a step farther with the largest sizing range in the industry that ensures the best fit, featuring custom inseams and length adjustments for no additional charge allowing every athlete to feel confident and proud.


Since 1980, Varsity Spirit Fashion has transformed cheerleading and dance uniforms into the modern athletic apparel you see today.  Emphasizing the athletic attitude, Varsity’s cutting-edge designers keep cheerleaders and dancers on the forefront of school spirit trends.  Our exclusive VISA treated fabrics resist stains, while garments made of PowerFIT and MotionFLEX stay dry, flexible, odorless and comfortable.  Varsity shoes provide superior technical safety features while maintaining an impeccable design and weightless feel.  Improving upon our own advancements is a driving force that keeps us at the top of our game.

𝐓𝐄𝐂𝐇nically it's only Friday, but this is our 𝘸𝘦𝘦𝘬𝘦𝘯𝘥 𝘮𝘰𝘰𝘥 😄
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Give your school spirit an 𝗘𝗱𝗴𝗲 by adding your custom logo to your favorite sideline shoe. #VarsityFootwear #TuesdayShoesday
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The devil is in the details 😈
This Powerfit ™ shell top features a custom logo, bold braiding and removable strap for a 🔥 #VarsityStyle game day look!
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𝗛𝗼𝗼𝘀(ier) ready for 𝚌𝚘𝚕𝚕𝚎𝚐𝚎 𝚐𝚊𝚖𝚎 𝚍𝚊𝚢? The @iuredstepperdanceteam are taking the field in #VarsityStyle! 😍
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Happy National School Spirit Day! We believe in the power of spirit and the positive impact it has in schools and communities across the country!
Use the hashtag #CelebrateSpirit and tag @VarsityBrands to share your spirited moments throughout the day!
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𝘊𝘩𝘦𝘤𝘬 𝘰𝘶𝘵 𝘎𝘦𝘰𝘳𝘨𝘪𝘢 𝘛𝘦𝘤𝘩 🤩
Their new #VarsityStyle features an elongating athletic side stripe and a clean custom logo. We are loving this 𝕔𝕝𝕒𝕤𝕤𝕚𝕔 & 𝕔𝕠𝕠𝕝 #VarsityReveal
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𝒯𝒽𝒾𝓃𝓀𝒾𝓃𝑔 𝒶𝒷𝑜𝓊𝓉 𝕘𝕒𝕞𝕖 𝕕𝕒𝕪 💭 We can't wait to hit the sidelines in #VarsityStyle!
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The only thing better than a fresh pair of the Varsity DBL Edge is a custom pair of the Varsity DBL Edge 🔥 #TuesdayShoesday  #VarsityFootwear
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#CelebrateSpirit this Friday, September 17, on 𝗡𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗦𝗰𝗵𝗼𝗼𝗹 𝗦𝗽𝗶𝗿𝗶𝘁 𝗗𝗮𝘆! We believe that spirit is a necessity and it is proven to have a positive impact in schools and communities across the country.

Celebrate by wearing your favorite school colors, letters or mascot and show your school pride! Share your spirited moments by tagging @VarsityBrands on social media and using #CelebrateSpirit.
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Raise a paw 🐾 in the comments if you're 𝓁𝑜𝓋𝒾𝓃𝑔 @clemsoncheer's #VarsityStyle!
📷: @brooklyn_hollon
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You know we finally here, right?
It's 𝐅𝐑𝐈𝐃𝐀𝐘 then
Then Saturday, Sunday, what?
📷: @_bella_webb_
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8 years of @pbccheerleading #VarsityStyle — which on is your favorite? #TBT
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Orange you glad college football is back? 🍊
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This pleated skirt paired with a classic silhouette top makes for a simply stunning look. @romecheer is 𝗿𝗲𝗱-y for game day in their new #VarsityStyle! #VarsityReveal ❤️
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It’s time to #ShowYourGold for @StJude ✨ September is Childhood Cancer Awareness Month – grab your gold and help us rally around the lifesaving mission of St. Jude Children’s Research Hospital 🎗️💛 #VarsitySpiritCares
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Join us as we kickoff #AcrossTheField Rally Week! 📣 Follow along here all week as we (𝘷𝘪𝘳𝘵𝘶𝘢𝘭𝘭𝘺) pass the poms and megaphones and spread 𝕤𝕡𝕚𝕣𝕚𝕥, 𝕤𝕡𝕠𝕣𝕥𝕤𝕞𝕒𝕟𝕤𝕙𝕚𝕡 & 𝕔𝕠𝕞𝕞𝕌ℕ𝕀𝕋𝕐. Read above to see how you and your team can get involved — and don’t forget to tag @varsityfashions💚
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𝗖𝗢𝗟𝗟𝗘𝗚𝗘 𝗙𝗢𝗢𝗧𝗕𝗔𝗟𝗟 𝗜𝗦 𝗕𝗔𝗖𝗞 🏈 And we can 🐻-ly contain our excitement!
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We're loving the #VintageVarsity vibes of @norwell.cheerleading's new uniforms! Such a 𝓬𝓸𝓸𝓵 twist on a 𝕔𝕝𝕒𝕤𝕤𝕚𝕔 look. #VarsityReveal
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We are so 𝕕𝕠𝕘gone excited to be back on the field for college football 🏈 🐶 #nationaldogday
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What Your Rep Can Do For You

    I am your full-time partner for just about every project you have from camp selection to tryouts to uniform decisions. I’ll guide you through the ordering process, design your apparel and personally size your athletes.
    Between run-through banners, cheer signs, mascot suits and paint kits, I have all you need for a crowd-effective Game Day.
    Set up a Varsity Design Studio session with me to see your uniforms and accessories come to life. I will ensure your colors and brand are consistent throughout all your fashion pieces so that you can mix-and-match for more looks all year.
    I can help you set up a successful fundraiser to offset out-of-pocket expenses. Ask me about Team Shops to outfit your fans and help raise money while you raise the spirit! I also offer multiple payment options.
    I have unlimited access to the top cheer and dance resources available from the best instructors in the nation to the most valuable training tools you’ll need as a coach to ensure the safety of your athletes.
    With my industry knowledge, I can help keep you up-to-date and legally compliant with all state and local regulations and can ensure that you are cheer and dance certified.

Contact My Rep

Contact My Rep

Related News

Virtual Fashion Show

Virtual Fashion Show

LIGHTS. CAMERA. FASHION! Calling all school cheerleaders and dancers! Ever dreamed of being in the Varsity Spirit Fashion Show? Here’s your chance! Deadline to submit your video is October 23, 2020. What we need from you: Grab your fave uniform, campwear, warmup or game day look, and video your best strut down the virtual catwalk. […]

Oct. 18, 2020

Eco-Friendly Fashion

In 2020 millions of water bottles will be removed from the environment to create uniforms for scholastic spirit squads, while on stages everywhere all star cheer and dance teams will sparkle in uniforms made with eco-friendly Swarovski crystals. It’s a big job to create uniforms and outfit spirit leaders and athletes with quality and style, and Varsity Spirit […]

Apr. 21, 2020

DIY Flip Your Fashion

Flip Your Fashion DIY

Want to give your old VSF tee a new look? Here’s what you’ll need: An old VSF tee Dye or Bleach Rubber bands Scissors Gloves Trash bag Large Ziplock bag Step 1: Lay out your t-shirt and begin folding and twisting it according to the style you’ve chosen. We will be doing the single starburst […]

Apr. 15, 2020

#VarsityFootwear Ascend Design Contest!

Have you ever wanted to design your own cheer shoes? This #TuesdayShoesday we have a #VarsityFootwear Ascend Design Contest! Design your own Custom Ascend for a chance to win a FREE pair of Ascends! We will pick five winners at the end of this week! How To Enter: 1.   Download the template below OR check […]

Mar. 24, 2020