The Faces of Varsity All Star

The Faces of Varsity All Star

Varsity All Star is made up of former cheerleaders, dancers, coaches, and gym owners just like you. We are dedicated to the success and growth of athletes by providing a competitive, fun, and safe environment for them to demonstrate their athleticism and hard work.

We are honored to serve our customers by region. In each region, we provide a localized team to assist gym owners and coaches throughout the year. Get familiar with some of the faces in your region that you will begin to recognize through communication and onsite at events.

Southeast Region Staff Spotlight

Debi Larson

Director of All Star Experience

Debi Larson

Director of All Star Experience

Debi started as the director of the local cheer program in her county. Her passion for the sport lead to co-owning a gym and coaching all star cheerleading. She began her career with Varsity in 2006 with CHEERSPORT. She served in many roles including director of sales, event director, registration specialist, judge coordinator, facilities coordinator, and scoring director. In her new role, Debi will work to provide leadership and direction to our Southeast Customers. Debi and her husband, Jim, live in Acworth, GA. Their blended family consists of 4 children and 5 grandchildren.

“It is a privilege and honor to have a career where you get to make a difference in athlete’s lives. My passion for our sport continues to grow as the sport of cheer keeps advancing. I feel privileged to work side by side with all of you as Varsity All Star continues to educate, train, and provide life skills that lead the way for our future leaders.”

Zach Pennix

Customer Experience Manager

Zach Pennix

Customer Experience Manager

Zach has more than 17 years’ experience in the All Star cheerleading industry, winning multiple National and World Championships. He also won 3 UCA Collegiate National Titles with the University of Kentucky. He has operated as a Judges and Scoring Coordinator for Varsity All Star’s Knoxville office and the Northeast region for the past 5 seasons, garnering praise from many top judges and gym owners in the country. He has also notably performed in Bring it On: The Musical on Broadway.

``Cheerleading has changed the course of my life in such a positive way. I am grateful and honored to be a part of a team that strives to duplicate those experiences for young athletes now, and for years to come.``

Scotty Brown

Customer Experience Manager

Scotty Brown

Customer Experience Manager

Scotty has over 15 years of experience as a competitive cheerleader and dancer. After completing his undergrad degree, Scotty moved from Texas to Florida and began coaching all-star cheer. In 2016, Scotty started working events for the Varsity Gainesville office. Shortly thereafter, he moved to a full time position as a registration specialist servicing events from coast to coast in the U.S. In 2021, Scotty accepted a position as a Customer Experience Manager for the Southeast region where he is excited to serve our customers in his new role.

``The cheerleading industry has been a huge part of my life since I was a little kid. I am truly blessed to have the opportunity to work with our talented team to provide the best competition experience for your athletes. My favorite part of my job is being able to connect and nurture meaningful relationships with our customers.``

Northeast Region Staff Spotlight

Lura Fleece

Director of All Star Experience

Lura Fleece

Director of All Star Experience

Lura has over 30 years in the cheerleading industry as an athlete, coach and event producer. In 1992, as the coach for University of Maryland, she hosted her first fundraising cheer competition and began to experience first-hand the excitement of being an event producer. In 1999, she started Spirit Unlimited which ultimately became Epic Brands. Epic Brands was acquired by Varsity Brands in 2017 and Lura has since transitioned to become the Director of All-Star Experience for the Northeast region. She feels at home being in this new position as her passion is in serving her customers and creating successful opportunities for athletes and coaches. Lura lives in Glenwood, MD with her husband Rick and their 3 children Hailey (24) Alex (21) and Trey (18).

``Being able to have a career in something that you love is pretty amazing. I love being a part of a team that creates new ideas and gets to see them come to life. There are many times in my career I have walked into an event and say “wow” we did this!``

Season Daugherty

Customer Experience Manager

Season Daugherty

Customer Experience Manager

Season Daugherty has been a part of the cheerleading industry for the past 22 years. She started as an athlete at the age of 8 and grew up in a Maryland all-star gym. After winning NCA and Worlds several times, she went to college and cheered at the University of Maryland. They were NCA College National Champions two years in a row and she graduated with honors. She began working for Epic Brands after college, which became a part of Varsity a few years ago. She is excited for her new role as the Northeast regions Customer Experience Manager, based out of the Baltimore Varsity Brands office. She loves helping programs throughout the competition season, as well as playing a large role at events to make sure the athletes have a memorable experience!

``Cheerleading has played such an important role in my life and has been a part of every memory, moment, and big decision I have had to make. From how to manage time, ways to juggle life and sports, to picking a college, being a cheerleader has had a major impact on who I am today! I hope to continue to have an influence on future cheerleaders by helping them fall in love with the sport that made me who I am today. I enjoy watching the industry grow and being a part of its success. Varsity events had an impact on my experience and most brands we have today are competitions that I fell in love with when I was a child.``

Cristina Galdieri

General Manager

Cristina Galdieri

General Manager

Tina's passion for cheerleading and dance started in 1987 teaching NCA high school and college camps. She spent her college years as a member of the Terrapin Co-Ed Squad at the University of Maryland. During this time, she earned her bachelor's degree in Criminal Justice. After college, she cheered in the opening ceremonies of the 1996 Olympic Games and then went on to open up her own business as Spirit Unlimited cheer and dance event planning company. She accrued respect early on while earning the head coach position at the University of Maryland College Park. As a coach, she led the U of MD All Girl squad to an NCA National Championship in 1999. Tina is currently General Manager of the Varsity Spirit Brands Northeast region.

Currently she is Director and Coach of the Baltimore Ravens Cheerleaders, since its inception in 1998. She has played an integral part in the development of the first co-ed squad in the National Football League. Tina has dedicated and served in 19 overseas military tours with Armed Forces Entertainment. As well she has coached the squads during both Ravens Super Bowl Championships. She currently resides in Grasonville, MD with her HOTTIE husband John, smart and beautiful daughter Gracie, and two Yorkies Kiki and Zeus.
``Our new Varsity All Star Leadership Team is full of experience and talent, but what makes them great is their intense motivation and dedication to elevating the all star experience. I hope you will share in my excitement knowing the strength, innovation and integrity each of these individuals bring to the table. As a leadership team, our focus is customer centric. You, your athletes and their families are the reason we have the privilege to do what we do, and you will remain at the heart of each decision we make.``

Christy Wehner

Director of Operational Excellence

Christy Wehner

Director of Operational Excellence

Christy, along with her Business Administration and Operational experience, has an extensive dance, cheerleading and gymnastics background. For over 25 years, she has worked within the cheer and dance industry as well as served on several, essential boards and committees which helped establish new concepts and dealt with emerging issues with the industry. As a Director of Operational Excellence in the Northeast, she will be overseeing several aspects of the Northeast events.

She is a grandmother of five and currently lives with her husband Rich in Havre de Grace, MD.

Southwest Region Staff Spotlight

Justin Carrier

VP of All Star Experience

Justin Carrier

VP of All Star Experience

Justin started teaching summer camps for NCA in 1995 and began working in the corporate office full-time in 2001. He's served in many roles over the years, including Director of Scoring for Varsity All Star, Vice President of NCA, member of the USASF Rules Committee and Board of Directors, and Southwest Region General Manager.

Justin is currently Vice President of All Star Experience and is committed to making sure our gym owners, coaches and athletes have a top notch journey this season through the world of all star cheer and dance.

``I am proud to have grown up in this industry and have always been passionate about the experience of our coaches and athletes. In addtion to my other responsibilities, I'm excited that its officially my full-time job to ensure the Varsity experience is top notch for our customers.
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Leah Rauch

Director of All Star Experience

Leah Rauch

Director of All Star Experience

Leah began working for American Cheer Power in 2010. She had moved from her hometown of San Antonio, TX to Houston, TX to fulfill her dreams in the cheerleading industry. She was an All-Star coach and choreographer for over ten years. Leah has a deep passion for scoring and safety training, which lead her into being an industry judge for over a decade. She has served many roles in the Varsity All Star Houston office including, registration, social media and most recently as the Judge Coordinator. Leah is beyond excited for her new position as the Director of All Star Experience for the Southwest region. Leah lives in League City, TX with her Husband Rick, son Hudson (3) and stepdaughter Savanna (16).

“I am driven to provide a bridge from the coaches experience directly back to the event producer, like never felt before. I want my love for the industry to be felt in every decision that is made, along the way. I am more excited about the future of Varsity All Star and committed to providing positive experiences for everyone that attends our events.”

Ty Symons

General Manager

Ty Symons

General Manager

Ty has 22 years in the all-star cheer event industry, beginning with American Cheer Power, where he started out driving the truck and setting up events. Eventually, Ty began managing events on his own and helped turn American Cheer Power into the national brand it is today. After merging with Varsity in 2007, Ty became the Vice President of the Varsity Houston office, where he managed multiple brands successfully. Ty is well suited to lead the new Varsity Southwest Region into the future.

Ty and his wife, Kim, of 16 years live in the Houston area and have three daughters – Meagan, 20; Reese, 13; and Brinley, 9. Reese and Brinley are heavily involved in all-star cheer and compete with their gym at many Varsity events every year.

``In all my years in the all-star cheer industry, I have met a lot of wonderful people and made a lot of friends, but what I have enjoyed the most is working with my mom, Regina Symons. She has taught me so much over the years, but the three things that I will take with me as I start my new position with Varsity: honesty, customer service, and always put the athlete first. She taught me that if I do these three things, I will never fail. I am so excited for the future of Varsity and the young lives we will change along the way.``

Katie Davis

Sr. Registration Specialist

Katie Davis

Sr. Registration Specialist

Katie began her cheerleading career as a UCA Staff head instructor in 1996. She moved into the All Star world in the American Cheer Power office where she has been for the past 19 years. She has served in many roles including camp director, event director, event registration, and produced brand guidelines/rule books plus many more. She is now the Senior Registration Specialist for the Southwest Region. Katie goes above and beyond to meet customer’s needs. Everything Katie does is precise, detailed and she provides excellent customer service. Katie lives in Clear Lake, TX with her husband Jeremy, and their two daughters, Kara (5) and Anna (2).

“The success of our events starts with communication with the customers. My goal is to make sure that every customer interaction I have is helpful, informative and ensures the customer is prepared and excited to attend a Varsity Event.”e privilege to do what we do, and you will remain at the heart of each decision we make.``

West Region Staff Spotlight

Rhett Lewis

General Manager

Rhett Lewis

General Manager

Rhett started cheering his senior year at Miami Palmetto HS in 1987. He continued cheering for the University of Florida from 1988-94 on the varsity squad (captain last season) placing as high as 4th at UCA College nationals. He taught summer camps for UCA and CTC for 9 years while doing choreography and stunt clinics each fall. Rhett was a co-owner and CFO of CTC, Spirit Gear and the American Championships from 1994 until Varsity purchased the group in 2006. Rhett has served as the CFO of the Varsity Gainesville office until last season when he took over the COO role.

“I’ve spent many years invested in getting to know the West Region and customer base through site visits, producing events and building long-lasting relationships. I look forward to working with the West Region VAS team to provide excellent service and events.``

Matthew Goto

Director of All Star Experience

Matthew Goto

Director of All Star Experience

Growing up, Goto played baseball, soccer, volleyball and participated in track and field – but he engulfed himself in cheerleading and dance in high school and college. Through high school and All Star cheerleading, Goto was introduced to NCA where he became a Head Instructor and Collegiate Staff member. From there he became one of the first Directors of Speed Camps, was a founding member of V!ROC Choreography and has been a part of many of Varsity All Star’s offerings like Varsity University, USA All Star events and End-Of-Season events - like The Summit Championships. While he has traveled, taught camps and produced events across the globe he’s most excited to be leading the way produce the best customer experiences in the West Region.

“I have been an all star athlete, coach and choreographer - and through those lenses I want to create positive, memorable and fun experiences in the West Region. My “job” is to produce events – but I choose to see it as an opportunity to create a special experience. Your staff, families and athletes deserve to feel welcome, appreciated and celebrated and I look forward to using my new role as the Director of All Star Experience to make the 2021-2022 season something special!”

Carrie Seller

Customer Experience Manager

Carrie Seller

Customer Experience Manager

Carrie grew up in Pasadena, CA and was a decorated High School and All Star Cheerleader winning individual and team national titles with Maranatha High School and two bronze medals at the USASF Cheerleading Worlds with CheerForce Diamonds. Her cheerleading career continued in college attending both Kennesaw State University and the University of Louisville – winning 3 NCA Collegiate National Titles and 3 gold medals at the USASF Cheerleading worlds.

``My experiences in the world of cheerleading have lead me served as an Event Director, Judging/Scoring Director, Varsity All Star Advisor and now the Customer Experience Manager for the West Region. I am passionate about our sport and have a deep understanding of the needs of athletes, choreographers, gym owners and coaches. As someone who has competed at the highest level of our sport, my goal is to make the All Star experience smooth, easy and a lot of fun for my customers and the athletes that we serve.``

Nic Wurtsmith

Scoring Experience Specialist

Nic Wurtsmith

Scoring Experience Specialist

Nic’s passion for competitive cheerleading was present in the 5-years he competed for the University of Louisville and extended to the many USASF World Championship titles he earned as an All Star Cheerleading Coach and Program Director. Nic has been a part of the Varsity Spirit family for almost a decade. And for over 20 years has been working with teams and programs to take performance floor and has worn many hats behind the scenes producing some of the largest Worlds Bid events for Varsity All Star - and being named Varsity All Star’s Judge of the Year in 2018. He understands the many roles and responsibilities it takes to make a routine happen and drive a team to success and he uses that knowledge and experience to producer quality and high caliber experiences for his customers.

“Varsity All Star is filled with brilliant forward-thinking leaders which is crucial to it’s growth. I am excited to contribute to the All Star Scoring process, make events the best experience they can be for your teams and create opportunities for your programs to excel. It’s important that we remember our “WHY” and that we stay open to change, flexible and eager to learn in this ever changing and evolving sport. Together, we can grow and shape the All Star experience for the better and for future generations to come!”

Midwest Region Staff Spotlight

Alisa Burch

General Manager

Alisa Burch

General Manager

Alisa’s love for the sport of cheer and dance started at an early age. Classically trained in ballet, jazz, and tap, she has a 15-year background in dance. After graduating from the University of Louisville, she began her career with The JAM Brands in 2008 and joined the Varsity family in 2015. Alisa has served many roles, and at the core of each one, strong customer focus and efficient and effective event operations has been the guiding force. Alisa and her husband, Nick, live in Louisville, KY with their children Stella (4), Jackson (1.5), and are expecting their third child this fall.

“Along this journey, I have been lucky to meet so many amazing, hardworking individuals who work day in and day out to provide an incredible experience for young athletes. It is a privilege to lead our Midwest team in creating memorable opportunities – it should always be ‘More than a competition, an experience!’ I promise, we will always strive to exceed your expectations.”

Amber Koster

Director of All Star Experience

Amber Koster

Director of All Star Experience

Amber has been involved in the sports of cheer and dance for nearly 30 years. As a founder of Champion Spirit Group, Nation's Choice & DanceFest, Amber spent many years in customer service, operations and scoring, but has also been involved in the sport as an athlete, coach & program owner. The variety of perspectives has provided Amber with a unique view on the industry and a constant drive for fair and consistent events.

``I have enjoyed being able to combine the sports that I love with the skills in business and conflict resolution. The role of DASE provides such a unique opportunity to help quickly change the trajectory of our region to best suit the needs of our coach & gym owner partners. I look forward to meeting even more of our amazing Midwest teams and help make Varsity the best that it can be...for you!``

Francesca Beyer-Pike

Customer Experience Manager

Francesca Beyer-Pike

Customer Experience Manager

Francesca began her all star career in 2014 as a part of the JAM Brands sales team. Following the merger, Francesca has served as an All-Star Advisor for the Midwest region, Brand Manager for JAMfest, and All-Star Fashion Specialist for the Northeast. In 2021, she became part of the End of Season events team as the Director of the D2 Summit and has recently joined the Midwest Region as the Customer Experience Manager. During her time in the industry, Francesca has kept focus on not only the sport she loves, but the customers she has developed meaningful relationships with. Francesca lives in Syracuse, NY with her husband, Victor, and their two dogs, Burt Macklin & Ben Wyatt.

``Cheerleading, quite literally, is my life. Ever since my dad signed me up at age 6, I've been involved in this sport somehow - between being an athlete & a coach, I fell in love with cheerleading and never looked back. I have formed lifelong friendships & relationships (shoutout to my husband!) because of this sport, and I am forever thankful for all that it has given me.``

Griffin Myers

Customer Experience Manager

Griffin Myers

Customer Experience Manager

Residing in Franklin, TN Griffin is the current Customer Experience Manager for Varsity All Star's Midwest Region. Griffin has traveled all over the US and Canada teaching camps, choreography, judging, and running competitions for Varsity All Star. His certifications include USASF Level 1-5 stunting and tumbling (United States All Star Federation), USASF Legality and Safety, First Aid, CPR, and Concussion training.

He is a former 3-time NCA Collegiate National Champion with the University of Louisville, a 3-time World Champion with the Gymtyme All Stars, and an ICU Gold Medalist with Team USA. From 2011-2015 Griffin was the Southeast Sales Representative for The JAM Brands. In 2016 he made the move to Nashville, TN where he became the All Star Director/Gym Manager for CheerVille Athletics. For the past four years, Griffin has been the Customer Specialist for Varsity’s Encore Championships enhancing the customer’s over all experience with the brand throughout each season.

Fun Facts! He was selected to perform with Crique du Soleil at the 2007 Super Bowl in Miami, FL, and upon graduating from the University of Louisville, Griffin was cast in the Broadway Musical: Bring It On. During his senior year of high school, Griffin was cast in the third installment of the Bring It On movie franchise, Bring It On: All or Nothing.

“I have been an all star athlete, coach, judge, event producer, and choreographer. Through all of those lenses I want to create positive, memorable, and fun experiences in the Midwest Region. My “job” is to produce events – I choose to see it as an opportunity to create a special experience. Your staff, families and athletes deserve to feel welcomed, appreciated and celebrated. I'm looking forward to using my new role as Customer Experience Manager to make the 2021-2022 season something truly special!”

Varsity All Star Dance Staff Spotlight

Carly Byman

Director of All Star Dance

Carly Byman

Director of All Star Dance

Hayley Reyes

Dance Account Advisor

Hayley Reyes

Dance Account Advisor

Hayley Reyes has spent over 20 years in the All Star Dance Industry, as well as the Entertainment Industry. Hayley is a former NFL San Diego Charger Girl, and can be seen in multiple music videos, live award shows, and in several National Commercials. In college, Hayley danced for the Nationally Ranked Long Beach State University where she earned her degree in Sociology. Prior to the birth of her son Keaton (6), and daughter Lyndyn (4); Hayley served as the National Dance Director for The JAM Brands, several USASF Boards, and traveled the World as a judge and award winning choreographer for dance teams in Finland, Scotland, United States, Mexico and Japan. Her dance routines have earned several medals at ICU, USASF Dance Worlds, and multiple National Events.