Athletes deserve products that work as hard as they do. Introducing Varsity Beauty, developed exclusively for high-impact, long wear performance with the care and recovery of athletes in mind. We created a line of innovative, clean and nourishing makeup, skincare, and haircare products designed to help athletes take care of their skin and hair every single day.
Beauty that works as hard as you do! Whether you’re gearing up for a big game, a night out with friends, or simply want to enhance your everyday look, we’re here to empower you with premium beauty essentials created for athletes.
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Ensure your athletes take the floor with confidence with makeup, skincare and hair care essentials developed exclusively for high-impact, long wear performance with the care and recovery of athletes in mind.
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Our team of former cheerleaders and dancers worked hard to formulate the perfect beauty line for game day, competition and every day in between. We spent years conducting focus groups and product testing with spirit athletes, and we’re excited to finally share Varsity Beauty with you.
Varsity is committed to openness and honesty in everything we do, including beauty. Our formulas are made with high quality ingredients for use on and off the mat.
Varsity Beauty is made without Parabens, Phthalates, fragrances, heavy metals, and other harsh ingredients.
Check out our full Varsity Beauty Made Without List below!
The perfect bundle of performance-ready makeup and haircare products for your team for $69.99. A $96 value!
Kit includes:
Available through your Varsity rep! Limited quantities available.
The Ready Set Red Liquid Lip is the perfect red lip to complete your team’s uniform look. Bold, matte and the perfect color on all skin tones, this lip stays put from the first routine to the final trophy. Pair it with Varsity Beauty haircare for a sleek, slick back look or a teased pony that shines on stage. Your whole team will love these products as much as you love the look.
Varsity Beauty makeup is designed for all-day wear—even through high-energy performances and long competition days. Our performance-ready makeup collection features sweat-proof, smudge-resistant essentials like our Ready Set Red Lipstick, Spirit Shimmer Highlighter, and Overtime Setting Spray to lock in your look. Whether your team is on the sidelines or under stage lights, our formulas stay put without touch-ups. Pair with cheer uniforms and accessories for a complete competition-day glow.
Sleek, strong, and secure—your cheer and dance team’s hair needs to stay put from warm-up to awards. The Varsity Beauty haircare line includes top performers like the Stick It Slick Stick for flyaway control, Strong Hold Hairspray for all-day volume, and travel-size options for quick touch-ups at cheer camp. Add a matching bow and your team is performance-ready from head to toe.
A great performance starts with great skin. Use the Reset Face Wash to prep your skin before applying makeup, and follow up post-performance with our Rewind Makeup Remover Balm to gently cleanse away sweat and cosmetics without irritation. Explore our skincare essentials to keep your complexion clear and hydrated all season long. Want to pack it all? Grab a cheer backpack or one of our bestselling beauty kits to store your beauty and skincare must-haves in style.
Purchase for your team throgh your rep or purchase at the Varsity Spirit Shop for yourself! Our Varsity Beauty line includes high-performance makeup, haircare, and skincare made specifically for athletes, instructors, and spirit leaders. Whether you’re shopping for competition day, game day, or your camp kit, we’ve got everything you need to look and feel confident—on and off the mat.
We know it can be tough finding the perfect skincare, haircare, and makeup that performs AND cares for your skin at the same time. Driven by our steadfast commitment to elevating our athletes’ experience, Varsity Beauty is made without the following harsh ingredients:
Varsity Beauty is currently only available for purchase within the United States.
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