Varsity Beauty

Athletes deserve products that work as hard as they do. Introducing Varsity Beauty, developed exclusively for high-impact, long wear performance with the care and recovery of athletes in mind. We created a line of innovative, clean and nourishing makeup, skincare, and haircare products designed to help athletes take care of their skin and hair every single day.

Discover Your Signature Look

Beauty that works as hard as you do! Whether you’re gearing up for a big game, a night out with friends, or simply want to enhance your everyday look, we’re here to empower you with premium beauty essentials created for athletes.

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The Finishing Touch to Your Team’s Style

Ensure your athletes take the floor with confidence with makeup, skincare and hair care essentials developed exclusively for high-impact, long wear performance with the care and recovery of athletes in mind.

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The Making of Varsity Beauty

MADE BY ATHLETES, FOR ATHLETES

Our team of former cheerleaders and dancers worked hard to formulate the perfect beauty line for game day, competition and every day in between. We spent years conducting focus groups and product testing with spirit athletes, and we’re excited to finally share Varsity Beauty with you.

Beauty and skincare developed for athlete performance and recovery.

Say goodbye to constant reapplications and uniform mishaps—Varsity Beauty Ready Set Red Liquid Lip stays put from the first routine to the final trophy! Tested on Varsity Spirit Fabrics for transfer resistance and formulated for long wear, this quick-dry liquid lip completes the perfect matte mat look. Varsity’s performance lip is the perfect shade to complete your team's uniform look. Size: 6.12 ml / 0.20 fl. oz

Ready Set Red Liquid Lip

Varsity's pH Tinted Lip Oil is specially formulated to let your team's spirit shine on the mat and give their lips the hydration they need to recover from long performance days. Lip oil glides on clear, but changes shades with your teammate's unique pH level, creating a color unique to you. Nourishing, high-shine, and lightweight, Spirit Shine was made with athletes in mind. Formulated with Vitamin E and Jojoba Seed Oil for a lightweight, hydrating, high-shine finish. Size: 5 ml / 0.16 fl. oz

Spirit Shine pH Tinted Lip Oil

Whether you’re adding a rosy tint to your mat look or refreshing your lips after a day of bold performance makeup, Varsity’s Rose Tinted Lip Oil keeps your lips ready for any occasion. Designed for athletes who shine on and off the floor, this hydrating lip oil delivers a natural, buildable tint with a nourishing feel. High-shine and lightweight, Spirit Shine was made with athletes in mind. Formulated with Vitamin E and Jojoba Seed Oil for a lightweight, hydrating, high-shine finish.

Spirit Shine Rose Tinted Lip Oil

Grab the crowd-favorite hairspray that's been flying off the shelves at every event! Varsity's strong hold hairspray is formulated to Turn Up the Volume for athletes who need their hairstyle to hold without skipping a beat. This non-sticky formula creates the va-va-volume athletes need to own the air with perfect hair. Formulated with Rosemary and Pomegranate Extract, Argan Oil, and Biotin for a nourishing, lightweight formula made to hold styles in place. Repels humidity and reduces frizz. Full Size: 10 oz / 284g / 327 mL Travel Size: 3 oz / 85 g / 98 mL

Turn Up the Volume Strong Hold Hairspray

Looking for the perfect product to complete your team’s slick-back look? Stick It Hair Slick Stick tames flyaways, smooths edges, and adds shine to performance-ready hair. This lightweight formula strengthens and conditions while locking styles in place—perfect for keeping gameday and competition looks flawless from start to finish! The Stick It Slick Stick was also formulated and clinically proven for strong, nourishing performance on all hair types. Size: 30 g / 1.0 oz

Stick It Hair Slick Stick

Varsity’s Overtime Setting Spray creates an airbrush finish to hold makeup in place for up to sixteen hours without melting or fading. This alcohol-free formula, enhanced with niacinamide, gently improves skin appearance while providing a hydrating, long-lasting finish ideal for both athletes and everyday wear. Dermatologist tested. 100% of users agreed that this product weightlessly sets makeup in place. From warmups in the early hours of the day to the final awards ceremony at the end of the night, Varsity's Overtime Setting Spray holds makeup in place for up to 16 hours!

Overtime Setting Spray

Rewind Makeup Remover Balm is here to work its magic—bye-bye strong, long-lasting red lips like Ready Set Red! After a day of hard work and glamorous looks, let our balm do the heavy lifting. This must-have dissolves even the toughest performance looks, leaving your skin feeling hydrated and clean for your next routine. No more scrubbing off performance makeup and damaging your skin—just a fresh glow for a flawless recovery! Size: 74 g / 2.6 oz Step 1 of your Clean Routine 1. Magically melt away makeup by gently massaging balm onto dry skin in circular motions. 2. Rinse well with warm water and pat dry with a soft towel.

Rewind Makeup Remover Balm

Stay fresh from warmups to awards with Sweet Victory Body Mist – the perfect pick-me-up for you and your uniform. With fragrance notes of marshmallow, vanilla, caramel, and pink sugar, this lightweight body mist was made to sweeten the victory of every athlete's performance. Full Size: 200 ml / 6.7 fl. oz Travel Size: 80 ml / 2.7 fl. oz.

Sweet Victory Vanilla Body Mist

Stay fresh from warmups to awards with Electric Berry Body Mist – the perfect pick-me-up for you and your uniform. With fragrance notes of fresh blueberries, pear blossom, pink peony, and vanilla Madagascar this clean, lightweight body mist was made to match the energy of high-performance athletes. Full Size: 200 ml / 6.7 fl. oz Travel Size: 80 ml / 2.7 fl. oz.

Electric Berry Fruity Body Mist

Light up the competition with the high-shine, highlighter duo for athletes in two winning shades; pearl and gold. The Spirit Shimmer Duo illuminates all skin tones with ultra-fine, highly pigmented, soft pearls to create a buildable, dynamic performance look. Use as a highlighter or eyeshadow to make sure your team shimmers from bow to toe. Formulated with skin-loving Vitamin E and Coconut Oil, this long-wearing highlighter is high-shine and blends well. Ophthalmologist and Dermatologist tested. Size: 2 x 3 g / 0.105 oz

Spirit Shimmer Highlighter Duo

You put in hard work on stage and sidelines —so should your skincare. Reset Cleansing Face Wash removes sweat, makeup, and dirt after long practices and competition days, so your skin stays as flawless as your routine. Formulated with Hyaluronic Acid, Vitamin E, and Fruit Extracts, face wash cleanses away makeup, dirt, oil, and sweat from skin without clogging pores, making it suitable for all skin types, including sensitive skin. Dermatologist tested. Formulated without SLS or SLES. Size: 100 ml / 3.4 fl. oz Step 2 of your Clean Routine 1. After removing makeup with Rewind Makeup Remover Balm, splash face with warm water and gently massage face wash in circular motions. 2. Rinse well with cold water and pat dry with a soft towel.

Reset Cleansing Face Wash

Varsity Beauty
Clean Standards

Varsity is committed to openness and honesty in everything we do, including beauty. Our formulas are made with high quality ingredients for use on and off the mat.

Varsity Beauty is made without Parabens, Phthalates, fragrances, heavy metals, and other harsh ingredients.

Check out our full Varsity Beauty Made Without List below!

Varsity Beauty FAQ

What products are best to create a uniform look for my team?

The Ready Set Red Liquid Lip is the perfect red lip to complete your team’s uniform look. Bold, matte and the perfect color on all skin tones, this lip stays put from the first routine to the final trophy. Pair it with Varsity Beauty haircare for a sleek, slick back look or a teased pony that shines on stage. Your whole team will love these products as much as you love the look.

What makeup products are best for long-lasting performance?

Varsity Beauty makeup is designed for all-day wear—even through high-energy performances and long competition days. Our performance-ready makeup collection features sweat-proof, smudge-resistant essentials like our Ready Set Red Lipstick, Spirit Shimmer Highlighter, and Overtime Setting Spray to lock in your look. Whether your team is on the sidelines or under stage lights, our formulas stay put without touch-ups. Pair with cheer uniforms and accessories for a complete competition-day glow.

How can my team achieve the ideal cheer or dance hairstyle?

Sleek, strong, and secure—your cheer and dance team’s hair needs to stay put from warm-up to awards. The Varsity Beauty haircare line includes top performers like the Stick It Slick Stick for flyaway control, Strong Hold Hairspray for all-day volume, and travel-size options for quick touch-ups at cheer camp. Add a matching bow and your team is performance-ready from head to toe.

What skincare routine should my team follow before and after performance

A great performance starts with great skin. Use the Reset Face Wash to prep your skin before applying makeup, and follow up post-performance with our Rewind Makeup Remover Balm to gently cleanse away sweat and cosmetics without irritation. Explore our skincare essentials to keep your complexion clear and hydrated all season long. Want to pack it all? Grab a cheer backpack or one of our bestselling beauty kits to store your beauty and skincare must-haves in style.

Where can I purchase high-quality cheer and dance beauty products for my team?

Purchase for your team throgh your rep or purchase at the Varsity Spirit Shop for yourself! Our Varsity Beauty line includes high-performance makeup, haircare, and skincare made specifically for athletes, instructors, and spirit leaders. Whether you’re shopping for competition day, game day, or your camp kit, we’ve got everything you need to look and feel confident—on and off the mat.

Varsity Beauty Made Without List

We know it can be tough finding the perfect skincare, haircare, and makeup that performs AND cares for your skin at the same time. Driven by our steadfast commitment to elevating our athletes’ experience, Varsity Beauty is made without the following harsh ingredients:

Acetaldehyde
Acetonitrile
Alkylphenols (Octylphenols, nonylphenols) and
Alkylphenol Ethoxylates
Aluminum powder (Used as a colorant in many cosmetics. Allowed in cosmetics except loose powder and lip products.)
Aluminum salts and complexes in antiperspirants
Benzophenone, Benzophenone-1, Benzophenone-2 • Benzophenone-3 (Oxybenzone)
Benzyl Alcohol (limited use 1% or less)
Black 3
Butoxyethanol
Butylated Hydroxyanisole (BHA)
Butylated Hydroxytoluene (BHT) (limited use of .05% or less)
Carbon Black (limited use if meets EU and PDA purity
requirements)
Cyclotetrasiloxane (D4)
DEA complexes/derivatives/condensates
(Diethanolamine)
MEA (Monoethanolamine)
TEA (Triethanolamine) (limited use for TEA of 2.5% or less)
Dioxin
Ethyl methacrylate
Formaldehyde
Formaldehyde-releasing agents (formaldehyde donors)
Fragrances (conform to IFRA standards)
Heavy metals (Products may contain trace amounts below regulated standard.)
Hydroquinone
Latex
Methyl methacrylate
Methylchloroisothiazolinone (MCI)
Methylisothiazolinone (MIT)
Mineral oil, Paraffin, Petrolatum (all required to be USP, NF, or PH. Eur grade)
Nanomaterials (Used in sprays or loose powders. Nanomaterials are not to be used in applications that may lead to exposure by inhalation. Products may contain trace amounts below regulated standard.)
Octinoxate
Parabens
Perfluorinated compounds (PTFE, PFAS, PFOA, PFOS)
Phenylenediamine, phenylenediamine salts & phenylenediamine derivatives
Phenoxyethanol (Used in most water-based beauty products as a preservative and is considered safe when used at 1% or below.)
Phthalates
Resorcinol
Retinol and esters
Sodium Laureth Sulfate

Varsity Beauty is currently only available for purchase within the United States.