Press

Latest Press Releases

For Media opportunities, complete this form

VARSITY SPIRIT REVEALS NEW YEARBOOK DIVISION

Jan 25, 2024

MEMPHIS, TN, January 25, 2024 – Varsity Spirit – a global leader in cheerleading, dance team and band apparel, camps and competitions, and now yearbook – is excited to unveil Varsity Yearbook, the company’s new yearbook division. Varsity Yearbook’s debut follows Varsity Brands’ sale of the Herff Jones graduation...

Read More

VARSITY SPIRIT AND CORKCICLE ANNOUNCE EXCITING COLLABORATION TO ELEVATE SPIRIT INDUSTRY

Jan 17, 2024

MEMPHIS, Tenn., January 17, 2024 – Varsity Spirit, the global leader in cheerleading, dance team, and band apparel, camps, and competitions, proudly announces an innovative partnership with Corkcicle, renowned for its industry-leading drinkware solutions. This unique collaboration will offer limited edition, co-branded drinkware products. These exclusive products will serve...

Read More