Varsity Spirit Named an Official Apparel Sponsor of the International Cheer Union Aug 11, 2025 MEMPHIS, TN – August 11, 2025 – Varsity Spirit is proud to announce its official sponsorship of the International Cheer Union (ICU) as an official apparel sponsor for the organization. This strategic sponsorship strengthens Varsity Spirit’s continued commitment to supporting the global growth of cheerleading and promoting excellence, safety,... Read More
Varsity Spirit Launches World’s First Professional Cheerleading League Jun 18, 2025 Debuting in 2026 with founding teams in Atlanta, Dallas, Miami, and San Diego, the Pro Cheer League offers a platform for elite athletes aged 18+ to train, compete, and continue their cheer careers at the highest level. MEMPHIS, TN – June 18, 2025 – Varsity Spirit, a division of... Read More
Stanbury Uniforms Partners with the Blue Knights Drum & Bugle Corps to Deliver a Bold New Look for the 2025 Season Jun 10, 2025 Brookfield, MO, June 10, 2025 — Stanbury Uniforms – a division of Varsity Spirit, a global leader in cheerleading, dance team and band apparel, camps and competitions, and yearbook – is proud to announce a dynamic new partnership with the Blue Knights Drum & Bugle Corps, one of Drum Corps... Read More
CHEER AND DANCE TEAMS CELEBRATE THE END OF SEASONS AT THE SUMMIT, THE DANCE SUMMIT AND D2 SUMMIT CHAMPIONSHIPS May 23, 2025 MEMPHIS, TN, May 14, 2025 – Varsity Spirit – a division of Varsity Brands and a global leader in cheerleading, dance team and band apparel, camps and competitions, and yearbooks, is pleased to announce the successful conclusion of the 2025 Summit Championship and Dance Summit Championship held on May 1-4,... Read More
NCA & NDA COLLEGIATE CHEER AND DANCE NATIONAL CHAMPIONSHIP CROWNS CHAMPIONS FOR 2025 Apr 15, 2025 MEMPHIS, TN, April 15, 2025 – Varsity Spirit – a division of Varsity Brands and a global leader in cheerleading, dance team and band apparel, camps and competitions, and yearbook – is pleased to announce that the NCA & NDA Collegiate Cheer and Dance Championship, produced by the National Cheerleaders Association and... Read More
Varsity Brands Announces Strategic Investment From Patricof Co Mar 14, 2025 Over 45 Elite, World-Class Athletes Invest to Propel the Future of SPORT and SPIRIT Solutions DALLAS, TX, March 14, 2025 – Varsity Brands, the leading platform for team Sport and Spirit solutions through its divisions BSN SPORTS and Varsity Spirit, today announced a strategic investment from Patricof Co (P/Co), the... Read More
VARSITY SPIRIT CROWNS CHAMPIONS IN DALLAS AT NCA ALL-STAR NATIONALS Mar 14, 2025 MEMPHIS, TN, March 14, 2025 – Varsity Spirit – a division of Varsity Brands and a global leader in cheerleading, dance team and band apparel, camps and competitions, and yearbook – is pleased to announce the 2025 NCA All-Star National Championship took place on February 28 – March 2, 2025, at... Read More
Friday Night Live Raises Over $257,000 for St. Jude at CHEERSPORT Feb 20, 2025 MEMPHIS, TN, February 20, 2025 – We are thrilled to announce that over $257,000 has been raised for St. Jude Children’s Research Hospital at Varsity Spirit’s 10th annual Friday Night Live 2025, a fundraising event held at the CHEERSPORT National All Star Championship. The CHEERSPORT National All Star Cheerleading... Read More
VARSITY YEARBOOK’S PRESS PASS ACADEMY KICKS OFF WITH EXCITING DEBUT AT HIGH SCHOOL NATIONAL CHAMPIONSHIPS Feb 20, 2025 Over 75 Students and Advisors Gain Hands-On Journalism and Media Experience at Inaugural Event MEMPHIS, TN, February 13, 2025 – Varsity Spirit – a division of Varsity Brands and a global leader in cheerleading, dance team and band apparel, camps and competitions, and yearbook – proudly launched its inaugural Press... Read More
Varsity Spirit Announces Champions of Game Day Live and Pep Band Divisions at 2025 High School National Championships Feb 20, 2025 MEMPHIS, Tenn., February 11, 2025 – Varsity Spirit – a division of Varsity Brands and a global leader in cheerleading, dance team and band apparel, camps and competitions, and yearbook – is proud to announce the winners of the highly anticipated Game Day Live and Pep Band divisions at the... Read More
