Varsity Spirit Launches the Small Gym Summit Championship Mar 09, 2026 A Premier End-Of-Season National Championship Created Exclusively for Small U.S. All Star Cheer Gym Locations begins in 2027 at the Walt Disney World Resort® MEMPHIS, Tenn., March 9, 2026 — Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands... Read More
NCA ALL-STAR NATIONALS CROWNS NEW CHAMPIONS IN HOUSTON AT ONE OF THE SEASON’S PREMIERE EVENTS Mar 04, 2026 The 2026 championship weekend, hosted by Varsity Spirit, brought 80,000 people to downtown Houston to celebrate all star cheerleading MEMPHIS, Tenn., March 4, 2026 /PRNewswire/ — Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands – is pleased to announce the... Read More
Gabi Butler Named Varsity Spirit’s Lead Brand Ambassador Feb 26, 2026 New partnership to focus on positively impacting the cheer community through the power of spirit MEMPHIS, TN, February 26, 2026 — Varsity Spirit, a division of Varsity Brands and a global leader in cheerleading, dance team and band apparel, camps, competitions and yearbook, announced that well-known cheer athlete Gabi... Read More
Friday Night Live Raises Over $300,000 Benefiting St. Jude Children’s Research Hospital at CHEERSPORT Feb 19, 2026 MEMPHIS, Tenn., February 19, 2026 – Varsity Spirit, a division of Varsity Brands and a global leader in cheerleading, dance team and band apparel, camps and competitions, and yearbook, today announced that more than $300,000 has been raised for St. Jude Children’s Research Hospital® at Varsity Spirit’s 11th annual... Read More
Pro Cheer League Draws First Sell-Out Crowd in Atlanta Feb 13, 2026 ATLANTA, GA – February 13, 2026 – The Pro Cheer League electrified Atlanta with the second match of its inaugural season, showcasing each team’s elite athleticism and precision in front of the league’s first sold out crowd. After a successful season opener in Indianapolis watched by more than 1.6M... Read More
Varsity Spirit Celebrates Inaugural National School Spirit Championships Winners Feb 10, 2026 The national championships featured the best cheer, dance, and band programs while celebrating school spirit and community. MEMPHIS, Tenn., February 10, 2026 – Varsity Spirit, a division of Varsity Brands and a global leader in cheerleading, dance team and band apparel, camps and competitions, and yearbook, today announced results... Read More
Varsity Spirit Launches Inaugural Division I & Division II National School Spirit Championships at Walt Disney World® Resort Jan 28, 2026 Two weekends unite the best of cheer, dance, and band to celebrate school spirit and community on a national stage. At a Glance: ·National School Spirit Championships (NSSC): A new national event bringing high school cheer, dance, and band programs together for one unified championship experience. New Combined Format:... Read More
Top College Cheerleading and Dance Teams Shine in the 2026 UCA & UDA National Championship Events Jan 23, 2026 MEMPHIS, TN – January 23. 2026 – Varsity Spirit – a division of Varsity Brands and a global leader in cheerleading, dance team and band apparel, camps and competitions, and yearbook – is pleased to announce that the University of Memphis, University of Alabama, and University of South Florida... Read More
Professional Cheer League Debuts in Indianapolis with Season-Opening Win by Miami Metal Jan 18, 2026 INDIANAPOLIS, IN – January 18. 2026 – The league’s inaugural match unveiled a new professional platform for cheer’s top athletes, showcasing new levels of athleticism and performance with high-impact, head-to-head challenges. Cheer History Made: The Professional Cheer League launched its inaugural season in Indianapolis, with Miami Metal taking first... Read More
Varsity Spirit Named an Official Apparel Sponsor of the International Cheer Union Aug 11, 2025 MEMPHIS, TN – August 11, 2025 – Varsity Spirit is proud to announce its official sponsorship of the International Cheer Union (ICU) as an official apparel sponsor for the organization. This strategic sponsorship strengthens Varsity Spirit’s continued commitment to supporting the global growth of cheerleading and promoting excellence, safety,... Read More
