We’re in This Together

We’re proud of current and former members of our summer camp staff who are working on the front lines to keep us safe and supported. From our Varsity Spirit family to yours, thank you for all you do!

Learn More

Learn More

Eco-Friendly Fashion

Millions of water bottles will be removed from the environment to create uniforms for scholastic spirit squads, while on stages everywhere all star cheer and dance teams will sparkle in uniforms made with eco-friendly Swarovski crystals

Learn More

Learn More

Team Up for St. Jude with Varsity Brands

Varsity Spirit, BSN SPORTS,  and Herff Jones have teamed up with St. Jude and raised more than $10 million in 10 years to fight childhood cancer.

And we’re not done yet.

Lean How

Team Up for St. Jude

We encourage spirit members to be leaders on and off the field and mat, and to give back to their communities. St. Jude is our official partner in philanthropy, and we’re dedicated to their mission.

Learn More

Learn More

Above & Beyond

We’re passionate about school spirit, and that’s why, through the Varsity Brands School Spirit Awards, we award $100,000 each year to those who go above and beyond the definition of school spirit.

Learn More

Learn More

NEWS

Benefits of dance

Benefits of Dance

Being a dancer and part of a Dance Team is more than dancing on the sidelines, supporting your school or performing on the competition stage, hoping to impress the judges and fans. You may not realize it at the time, but the benefits of dance can help you navigate life in a unique and incredible […]

Oct. 14, 2022

Benefits of Cheer

Being a cheerleader is more than strictly cheering on the sidelines, supporting your school or taking the competition mat, aiming to impress the judges and fans. You may not realize it at the time, but the benefits of cheer will help take you into the next steps of life in a unique and amazing way. While […]

Oct. 14, 2022

CHEERSPORT: Friday Night LIVE 2023

Athletes, coaches and fans are teaming up again this season for St. Jude at CHEERSPORT Friday Night Live on February 17th in Atlanta Georgia! Friday Night Live gives teams the opportunity to come together and achieve a common goal to raise money for St. Jude Children’s Research Hospital. CHEERSPORT has raised more than $530,000 since […]

Sep. 26, 2022

Andrew The Elf: Taking Flight to Save Lives

Andrew the Elf: Taking Flight To Save Lives

Over $125,000 raised for St. Jude, and it all started with an elf.  “Your child has been diagnosed with cancer.” It is something we hear far too often these days. It could be a friend, a loved one, someone you work with or even one of your very own athletes. For me personally, I heard […]

Sep. 19, 2022

CheerABILITIES & Team Texas Unlock True Potential for All Star Athletes

Spirit brings people together. It’s not always something you can see or touch, but it has become something that changes lives and helps many realize their true potential.  CheerABILITIES – From school spirit to the spirit of competition and teamwork, cheer and dance have unique ways of connecting people. In schools, Generation Spirit  welcomes athletes with disabilities, […]

Jun. 30, 2022

Dos and Don’ts of Safety

Of course you want to be ready for camp, but “ready” may not mean what you think. Being ready means being prepared to learn. Here are a few do’s and don’ts that will help. DO… Work your fundamentals. Often, we get used to doing the same four or five skills that we use at games […]

Mar. 1, 2021

#ShowYourGold for St. Jude

Did you know it costs more than $1 billion to operate St. Jude Children’s Research Hospital each year, and almost all of that funding comes from donations? St. Jude treats thousands of children with cancer and other catastrophic diseases each year, and it’s made possible by teamwork.  When we say teamwork, we mean it. There are hundreds of organizations and people who come together to raise money every single day to […]

Sep. 2, 2020

Varsity All Star Leads with Love by Taking Competitions Virtual

Every year, the all star season wraps up with end of season championships that teams and programs look forward to all year long. Teams shine as they showcase their routines one last time, finally polished after a full season of full outs and competition appearances. And this year, those final competitions looked a little bit […]

Aug. 17, 2020