We’re in This Together

We’re proud of current and former members of our summer camp staff who are working on the front lines to keep us safe and supported. From our Varsity Spirit family to yours, thank you for all you do!

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Eco-Friendly Fashion

Millions of water bottles will be removed from the environment to create uniforms for scholastic spirit squads, while on stages everywhere all star cheer and dance teams will sparkle in uniforms made with eco-friendly Swarovski crystals

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Team Up for St. Jude with Varsity Brands

Varsity Spirit, BSN SPORTS,  and Herff Jones have teamed up with St. Jude and raised more than $10 million in 10 years to fight childhood cancer.

And we’re not done yet.

Lean How

Team Up for St. Jude

We encourage spirit members to be leaders on and off the field and mat, and to give back to their communities. St. Jude is our official partner in philanthropy, and we’re dedicated to their mission.

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Above & Beyond

We’re passionate about school spirit, and that’s why, through the Varsity Brands School Spirit Awards, we award $100,000 each year to those who go above and beyond the definition of school spirit.

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NEWS

Benefits of Cheer

Being a cheerleader is so much more than standing on the sidelines, cheering on your team or performing on the competition...

Jun. 21, 2021

Dos and Don’ts of Safety

Of course you want to be ready for camp, but “ready” may not mean what you think. Being ready means being prepared to learn. Here are a few do’s and don’ts that will help. DO… Work your fundamentals. Often, we get used to doing the same four or five skills that we use at games […]

Mar. 1, 2021

#ShowYourGold for St. Jude

Did you know it costs more than $1 billion to operate St. Jude Children’s Research Hospital each year, and almost all of that funding comes from donations? St. Jude treats thousands of children with cancer and other catastrophic diseases each year, and it’s made possible by teamwork.  When we say teamwork, we mean it. There are hundreds of organizations and people who come together to raise money every single day to […]

Sep. 2, 2020

Meet Our Summer Camp Staff Who Lead With Love

The role of a spirit squad member transcends far beyond the sidelines, football fields, competition floors, and practice mats. Spirit leaders are responsible for showing up for their peers, being ambassadors for their schools, community leadership, the list goes on… There’s a lot to learn, and that’s why our Varsity Spirit Camp Instructors have been […]

Aug. 17, 2020

School Spirit Provides a Sense of Belonging

It’s often said that school spirit is the heart of a school. You may also think of school pride in this way to. School pride helps foster a sense of belonging among students and staff who are part of a school. This sense of camaraderie has a powerful influence in school culture and academic performance—hence […]

Jul. 20, 2020

Lead With Love

Tiana Day is a 17-year-old cheerleader who wants to create change. On June 6, 2020, with the help of Mimi Zoila, she led the first ever protest across the Golden Gate Bridge. The nearly two-mile peaceful march brought together tens of thousands of people to protest and bring awareness to the Black Lives Matter movement. […]

Jun. 18, 2020

Spirit Connects Everyone

School Spirit:  the sense of identity, belonging, and community shared by members of an educational institution. From the playing of a school’s fight song, the sounds of cheers from the sidelines on a Friday night, to a pep rally performance, school spirit helps foster school pride. In short, spirit connects everyone. During this time, just […]

May. 14, 2020