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Latest Press Releases

Varsity Brands surpasses $10 million raised for St. Jude Children’s Research Hospital

Jan 25, 2021

MEMPHIS, Tenn., Jan. 25, 2021 /PRNewswire/ — Varsity Brands, the market leader in sport, spirit and achievement, is kicking off the new year with a momentous 10-year anniversary announcement of an inspiring $10 million raised for St. Jude Children’s Research Hospital® in its decade of supporting the St. Jude mission: Finding cures. Saving children.® A recent...

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Varsity Spirit Founder and Chairman Jeff Webb Transitions to Focus on the Global Development of Cheer

Dec 09, 2020

Acclaimed Entrepreneur Behind Modern Day Cheerleading Transformed the Activity; Drove Its Immense and Enduring Popularity Memphis, Tenn.,  – Varsity Spirit and its Founder and Chairman, Jeff Webb, today announced that he will be shifting his primary focus to growing cheer globally through his role as President of the International Cheer Union. The ICU represents federations...

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Varsity Spirit to Host 2020 Special Event at Universal Orlando Resort

Oct 20, 2020

MEMPHIS, Tenn. October 20, 2020 – Varsity Spirit—the global leader in apparel, camps and competitions for cheerleaders, dance teams and bands, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition—announced that its 2020 Special Events will be held at Universal Orlando...

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The Sparkle Effect Rebrands to Generation Spirit With Support From Varsity Spirit 

Oct 12, 2020

New name reflects organization’s evolution and long-term vision   MEMPHIS, Tenn. October 12, 2020 – Varsity Spirit—the global leader in apparel, camps and competitions for cheerleaders, dance teams and bands, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition—announced its support of longstanding philanthropic partner, The Sparkle Effect, as it enters the next phase of...

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Varsity Spirit and Fabletics Announce Multiyear Partnership Extension

Oct 08, 2020

Fabletics to Continue as the Official Activewear Apparel Partner of Varsity Spirit Through 2024 Memphis, TN, October 8, 2020 – Varsity Spirit—the global leader in apparel, camps and competitions for cheerleaders, dance teams and bands, and a division of Varsity Brands, the market leader in team sports, school spirit and...

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Varsity Spirit Signs Lease with Keel Street LLC for HQ Move to Downtown Memphis

Sep 09, 2020

Memphis, Tenn., September 9, 2020 – Varsity Spirit, the global leader in apparel, camps and competitions for cheerleaders, dance teams and bands, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition, today announced it has signed a lease with Keel Street LLC to officially relocate the company’s headquarters to downtown Memphis. The new headquarters will be housed in the former American Snuff...

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Varsity Spirit and BAND Announce Multiyear Partnership Renewal

Jul 24, 2020

BAND is the Official Team Communication App of Varsity Spirit and Its Network of Coaches, Athletes and Parents  Memphis, TN, July 24, 2020 – Varsity Spirit—the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition— today announced...

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