Press

Latest Press Releases

2022 UCA National High School Cheerleading Championship Honors Top Teams

Feb 14, 2022

Memphis, Tenn., February 14, 2022 – Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition – is pleased to announce that the 2022 National High School...

Read More

University of South Florida, University of Alabama & Western Kentucky University Take Top Cheer Honors; The Ohio State University & Louisiana State University Take Top Dance Honors at the 2022 UCA & UDA College Cheerleading & Dance Team National Championship

Jan 18, 2022

Memphis, TN., January 18, 2022 – Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition – is pleased to announce that the University of South Florida,...

Read More

Varsity Spirit Inducts 2021 Class Into Varsity Legends

Jan 18, 2022

Memphis, TN., January 18, 2022 – Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition – is pleased to announce that a new class of individuals...

Read More

Varsity Brands Resumes Varsity Brands School Spirit Awards for 2022

Dec 16, 2021

— Program celebrates schools, groups and individuals who go above and beyond to build school pride, student engagement and community spirit — — Submissions open February 1, 2022 — Dallas, Texas, December 16, 2021 – Varsity Brands, the leading organization that empowers young people by encouraging participation, recognizing achievement and...

Read More

Cheerleading Earns Full Recognition By International Olympic Committee

Jul 20, 2021

Memphis, Tenn., July 20, 2021 – Varsity Spirit is thrilled to recognize today as a pivotal day in cheerleading history. Earlier this morning, the International Olympic Committee (IOC), at the 138th IOC Session held in Tokyo, Japan, voted in favor of granting full IOC recognition to the International Cheer Union (ICU)...

Read More