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Latest Press Releases

Varsity Spirit Expands Its Band Division With Two Significant Acquisitions

Jul 29, 2019

Stanbury Uniforms and SA Feather Company Additions Make Varsity Spirit a Leading Provider of Accessories and Uniforms for High School and College Band Memphis, Tenn., July 29, 2019 – Varsity Spirit, the leader in cheer and dance camps, competitions and apparel and a division of Varsity Brands, today announced that...

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Varsity Spirit Announces Multiyear Partnership With Memphis Grizzlies

Jul 10, 2019

Worldwide Apparel Leader to be Official Outfitter of the Memphis Grizz Girls Memphis, Tenn., July 9, 2019 – Varsity Spirit, the market leader in cheer and dance camps, competitions and apparel, today announced their multiyear partnership agreement with the Memphis Grizzlies, the city’s NBA franchise. The company will become an...

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Varsity Spirit and EZ FLEX Sport Mats Announce Sponsorship

Jun 11, 2019

EZ FLEX Sport Mats will be the Preferred Mat Supplier for Varsity Spirit. Memphis, Tenn., June 11, 2019 – Varsity Spirit, the leader in cheer and dance educational camps, competitions and apparel, today announced a new sponsor, EZ FLEX Sport Mats, an athletic mat manufacturer located in Fort Worth,...

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Varsity Spirit and BAND Announce Summer Camp Initiative

Jun 05, 2019

Varsity Spirit will introduce a communication curriculum for coaches with BAND at multi-day camps. Memphis, TN,  June 5, 2019  – Varsity Spirit, the leader in cheerleading and dance team education, events and apparel, has announced a summer camp initiative with BAND, a leading group communication service that makes it easy for teams and groups to stay connected. The focus will be on teaching coaches...

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Varsity Spirit and Helios Sunless Tanning Announce Sponsorship

Mar 19, 2019

Helios Sunless Tanning Towels will be promoted at upcoming national events around the country and have an online presence. Memphis, Tenn., March 19, 2019 – Varsity Spirit, the leader in cheer and dance educational camps, competitions and apparel,  today announced a new sponsor, Helios Sunless Tanning Towels, a product of...

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Varsity Spirit Announces Acquisition of Director’s Showcase International (DSI)

Jan 22, 2019

Memphis, Tenn., January 22, 2019 – Varsity Spirit, the leader in cheer and dance camps, competitions and apparel, today announced its acquisition of Director’s Showcase International (DSI), the largest wholesale distributor of marching band accessories and color guard equipment in the world. Varsity Spirit, the worldwide leader in the cheerleading...

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Kentucky and Indiana Take Top Cheer Honors; Minnesota, Ohio State and Nevada Earn Top Dance Honors at the 2019 UCA & UDA College Cheerleading & Dance Team National Championship

Jan 21, 2019

Thirty-sixth annual event recognizes nation’s top college cheerleaders, dancers and mascots. MEMPHIS, TN – Jan. 21, 2019 – Varsity Spirit is pleased to announce that the University of Kentucky and Indiana University, and University of Minnesota, Ohio State University and University of Nevada secured first place finishes in the...

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