Latest Press Releases

Varsity Spirit and Helios Sunless Tanning Announce Sponsorship

Mar 19, 2019

Helios Sunless Tanning Towels will be promoted at upcoming national events around the country and have an online presence. Memphis, Tenn., March 19, 2019 – Varsity Spirit, the leader in cheer and dance educational camps, competitions and apparel,  today announced a new sponsor, Helios Sunless Tanning Towels, a product of...

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Varsity Spirit Announces Acquisition of Director’s Showcase International (DSI)

Jan 22, 2019

Memphis, Tenn., January 22, 2019 – Varsity Spirit, the leader in cheer and dance camps, competitions and apparel, today announced its acquisition of Director’s Showcase International (DSI), the largest wholesale distributor of marching band accessories and color guard equipment in the world. Varsity Spirit, the worldwide leader in the cheerleading...

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Kentucky and Indiana Take Top Cheer Honors; Minnesota, Ohio State and Nevada Earn Top Dance Honors at the 2019 UCA & UDA College Cheerleading & Dance Team National Championship

Jan 21, 2019

Thirty-sixth annual event recognizes nation’s top college cheerleaders, dancers and mascots. MEMPHIS, TN – Jan. 21, 2019 – Varsity Spirit is pleased to announce that the University of Kentucky and Indiana University, and University of Minnesota, Ohio State University and University of Nevada secured first place finishes in the...

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Varsity Spirit and BAND Announce Partnership

Sep 14, 2018

BAND Named Official Team Communication App of Varsity Spirit and Its Network of Coaches, Athletes Memphis, TN, September 12, 2018 – Varsity Spirit, the leader in cheerleading and dance team education, events and apparel, today announced a partnership with BAND, a leading group communication service that makes it easy for teams and groups to...

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Varsity Brands Honors Schools, School Organizations and Individuals Promoting Outstanding Community Spirit and Student Engagement with School Spirit Awards

May 16, 2018

Carlsbad High School Named America’s Most Spirited High School; Bruce Hockema of Athens Christian School Honored with Most Spirited Principal Award   FARMERS BRANCH, Texas, May 14, 2018 – Varsity Brands, the leading organization that empowers young people by encouraging participation, recognizing achievement and building community and school spirit, today hosted...

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Varsity Spirit Re-launches

Apr 19, 2018

Leading cheer and dance website offers new personalization options, enhanced navigation and improved mobile experience  Memphis, Tenn., April 16, 2018 – Varsity Spirit, the leader in cheerleading and dance education, apparel and special events, has officially re-launched their website, First launched in 1998, currently receives an average...

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