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Latest Press Releases

Varsity Spirit Signs Lease with Keel Street LLC for HQ Move to Downtown Memphis

Sep 09, 2020

Memphis, Tenn., September 9, 2020 – Varsity Spirit, the global leader in apparel, camps and competitions for cheerleaders, dance teams and bands, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition, today announced it has signed a lease with Keel Street LLC to officially relocate the company’s headquarters to downtown Memphis. The new headquarters will be housed in the former American Snuff...

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Varsity Spirit and BAND Announce Multiyear Partnership Renewal

Jul 24, 2020

BAND is the Official Team Communication App of Varsity Spirit and Its Network of Coaches, Athletes and Parents  Memphis, TN, July 24, 2020 – Varsity Spirit—the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition— today announced...

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Varsity Spirit and CaptainU Announce Partnership

Apr 29, 2020

CaptainU Named the College Recruiting Software Partner for Varsity Spirit Memphis, Tenn., April 29, 2020 – Varsity Spirit—the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition—today announced a...

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Varsity Spirit’s National Cheerleading and Dance Team Championships to be Televised on ESPNU in 24-Hour Marathon This Sunday

Apr 23, 2020

Memphis, Tennessee (April 23, 2020) – Varsity Spirit, the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition— announced today that ESPNU will televise a 24-hour marathon of highlights from the high...

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UCF and University of Alabama Take Top Cheer Honors; University of Tennessee, The Ohio State University and San Diego State University Earn Top Dance Honors at the 2020 UCA & UDA College Cheerleading & Dance Team National Championship

Jan 20, 2020

Memphis, Tenn., January 20, 2020 – Varsity Spirit—the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition—is pleased to announce that UCF and the University of Alabama cheerleading teams,...

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