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Latest Press Releases

Cheerleading Earns Full Recognition By International Olympic Committee

Jul 20, 2021

Memphis, Tenn., July 20, 2021 – Varsity Spirit is thrilled to recognize today as a pivotal day in cheerleading history. Earlier this morning, the International Olympic Committee (IOC), at the 138th IOC Session held in Tokyo, Japan, voted in favor of granting full IOC recognition to the International Cheer Union (ICU)...

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The 2021 Summit Championships and Dance Summit Return to Orlando

May 04, 2021

Memphis, Tenn., May 4, 2021 – Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition – is pleased to announce that The Summit Championship and The...

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Varsity Spirit Announces Multiyear Extension with ESPN

Mar 18, 2021

Memphis, Tenn. (March 18, 2021) – Varsity Spirit—the global leader in apparel, camps and competitions for cheerleaders, dance teams and bands, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition—today announced that they have reached a multiyear extension with ESPN to...

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Varsity Brands surpasses $10 million raised for St. Jude Children’s Research Hospital

Jan 25, 2021

MEMPHIS, Tenn., Jan. 25, 2021 /PRNewswire/ — Varsity Brands, the market leader in sport, spirit and achievement, is kicking off the new year with a momentous 10-year anniversary announcement of an inspiring $10 million raised for St. Jude Children’s Research Hospital® in its decade of supporting the St. Jude mission: Finding cures. Saving children.® A recent...

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Varsity Spirit Founder and Chairman Jeff Webb Transitions to Focus on the Global Development of Cheer

Dec 09, 2020

Acclaimed Entrepreneur Behind Modern Day Cheerleading Transformed the Activity; Drove Its Immense and Enduring Popularity Memphis, Tenn.,  – Varsity Spirit and its Founder and Chairman, Jeff Webb, today announced that he will be shifting his primary focus to growing cheer globally through his role as President of the International Cheer Union. The ICU represents federations...

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