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Latest Press Releases

Varsity Spirit and Helios Sunless Tanning Announce Sponsorship

Mar 19, 2019

Helios Sunless Tanning Towels will be promoted at upcoming national events around the country and have an online presence. Memphis, Tenn., March 19, 2019 – Varsity Spirit, the leader in cheer and dance educational camps, competitions and apparel,  today announced a new sponsor, Helios Sunless Tanning Towels, a product of...

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Varsity Spirit Announces Acquisition of Director’s Showcase International (DSI)

Jan 22, 2019

Memphis, Tenn., January 22, 2019 – Varsity Spirit, the leader in cheer and dance camps, competitions and apparel, today announced its acquisition of Director’s Showcase International (DSI), the largest wholesale distributor of marching band accessories and color guard equipment in the world. Varsity Spirit, the worldwide leader in the cheerleading...

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Varsity Spirit and BAND Announce Partnership

Sep 14, 2018

BAND Named Official Team Communication App of Varsity Spirit and Its Network of Coaches, Athletes Memphis, TN, September 12, 2018 – Varsity Spirit, the leader in cheerleading and dance team education, events and apparel, today announced a partnership with BAND, a leading group communication service that makes it easy for teams and groups to...

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Varsity Brands Honors Schools, School Organizations and Individuals Promoting Outstanding Community Spirit and Student Engagement with School Spirit Awards

May 16, 2018

Carlsbad High School Named America’s Most Spirited High School; Bruce Hockema of Athens Christian School Honored with Most Spirited Principal Award   FARMERS BRANCH, Texas, May 14, 2018 – Varsity Brands, the leading organization that empowers young people by encouraging participation, recognizing achievement and building community and school spirit, today hosted...

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Varsity Spirit Re-launches Varsity.com

Apr 19, 2018

Leading cheer and dance website offers new personalization options, enhanced navigation and improved mobile experience  Memphis, Tenn., April 16, 2018 – Varsity Spirit, the leader in cheerleading and dance education, apparel and special events, has officially re-launched their website, Varsity.com. First launched in 1998, Varsity.com currently receives an average...

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Olympic Gymnast And Gold Medalist Laurie Hernandez To Host Varsity Brands School Spirit Awards On CBS Sports Network

Apr 13, 2018

DALLAS, April 10, 2018 /PRNewswire/ — Varsity Brands, the leading company that empowers young people through sport, spirit and achievement, today announced the Varsity Brands School Spirit Awards, presented by Drillstack, will welcome Olympic gymnast and gold medalist Laurie Hernandez to return as host of the 2018 School Spirit Awards on May 12 at the...

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2018 National High School Cheerleading and Dance Team Championships Honor Top Teams

Feb 14, 2018

More than 20,000 cheerleaders and dancers from around the world competed for top honors at Walt Disney  World® Resort in Orlando. The 2018 National High School Cheerleading Championship and National Dance Team Championship, produced by the Universal Cheerleaders Association and Universal Dance Association, both Varsity Spirit brands, recently hosted more than...

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