Varsity Brands Launches Fifth Annual School Spirit Awards to Support America’s Most Spirited High Schools, Students and Administrators Sep 20, 2019 — The National Awards Program Officially Commences on National School Spirit Day — Dallas, Texas – September 20, 2019 – Varsity Brands, the market leader in team sports, school spirit and achievement recognition, today announced the launch of its 2020 Varsity Brands School Spirit Awards, the fifth year of... Read More
Varsity Spirit Launches Varsity Performing Arts Sep 17, 2019 Memphis, TN – September 16, 2019 – Varsity Spirit, the leader in cheer and dance camps, competitions and apparel, has announced the launch of Varsity Performing Arts to serve the performing arts community, including marching bands, pep bands, color guards and percussion groups. Varsity Performing Arts will be offering new... Read More
Varsity Spirit Expands Its Band Division With Two Significant Acquisitions Jul 29, 2019 Stanbury Uniforms and SA Feather Company Additions Make Varsity Spirit a Leading Provider of Accessories and Uniforms for High School and College Band Memphis, Tenn., July 29, 2019 – Varsity Spirit, the leader in cheer and dance camps, competitions and apparel and a division of Varsity Brands, today announced that... Read More
Varsity Spirit Launches New Brand For Professional Dance Teams In The NBA And NFL Jul 16, 2019 Memphis, Tenn., July 16, 2019 – Varsity Spirit announced today the launch of Varsity Pro, their newest brand centered around professional dance and cheer teams in the NBA and NFL. Varsity Spirit, the worldwide leader in the dance team and cheerleading community, has been the driving force behind dance... Read More
Varsity Spirit Announces Multiyear Partnership With Memphis Grizzlies Jul 10, 2019 Worldwide Apparel Leader to be Official Outfitter of the Memphis Grizz Girls Memphis, Tenn., July 9, 2019 – Varsity Spirit, the market leader in cheer and dance camps, competitions and apparel, today announced their multiyear partnership agreement with the Memphis Grizzlies, the city’s NBA franchise. The company will become an... Read More
Varsity Spirit and EZ FLEX Sport Mats Announce Sponsorship Jun 11, 2019 EZ FLEX Sport Mats will be the Preferred Mat Supplier for Varsity Spirit. Memphis, Tenn., June 11, 2019 – Varsity Spirit, the leader in cheer and dance educational camps, competitions and apparel, today announced a new sponsor, EZ FLEX Sport Mats, an athletic mat manufacturer located in Fort Worth,... Read More
Varsity Spirit and BAND Announce Summer Camp Initiative Jun 05, 2019 Varsity Spirit will introduce a communication curriculum for coaches with BAND at multi-day camps. Memphis, TN, June 5, 2019 – Varsity Spirit, the leader in cheerleading and dance team education, events and apparel, has announced a summer camp initiative with BAND, a leading group communication service that makes it easy for teams and groups to stay connected. The focus will be on teaching coaches... Read More
2019 National High School Cheerleading and Dance Team Championships Honor Top Teams From Across the Country Feb 11, 2019 More than 20,000 cheerleaders and dancers from around the world competed for top honors at the Walt Disney World® Resort in Orlando Memphis, TN – Feb. 11, 2019 – The 2019 National High School Cheerleading Championship and National Dance Team Championship took place this past weekend celebrating more than... Read More
Varsity Spirit Announces Acquisition of Director’s Showcase International (DSI) Jan 22, 2019 Memphis, Tenn., January 22, 2019 – Varsity Spirit, the leader in cheer and dance camps, competitions and apparel, today announced its acquisition of Director’s Showcase International (DSI), the largest wholesale distributor of marching band accessories and color guard equipment in the world. Varsity Spirit, the worldwide leader in the cheerleading... Read More
Kentucky and Indiana Take Top Cheer Honors; Minnesota, Ohio State and Nevada Earn Top Dance Honors at the 2019 UCA & UDA College Cheerleading & Dance Team National Championship Jan 21, 2019 Thirty-sixth annual event recognizes nation’s top college cheerleaders, dancers and mascots. MEMPHIS, TN – Jan. 21, 2019 – Varsity Spirit is pleased to announce that the University of Kentucky and Indiana University, and University of Minnesota, Ohio State University and University of Nevada secured first place finishes in the... Read More
