2018 Varsity Brands School Spirit Awards Now Open Jan 10, 2018 Varsity Brands, the leading organization that empowers young people by encouraging participation, recognizing achievement and building community and school spirit, has officially opened submissions for the third annual 2018 Varsity Brands School Spirit Awards, which celebrate the very best of America's high schools. A total of $100,000 will... Read More
Varsity All Star Adds International Divisions to The Summit Oct 09, 2017 Varsity All Star is pleased to announce the addition of new international cheer divisions to The Summit at the ESPN Wide World of Sports® at the Walt Disney World® Resort in Florida on May 3-4, 2018. Read More
Varsity Spirit Announces Appointment of Bill Seely as President Sep 09, 2017 Varsity Spirit, the driving force behind cheerleading’s dynamic transformation into the high-energy, athletic activity it is today, has announced that Bill Seely will be promoted to the role of President of Varsity Spirit. Read More
Varsity University Hosts Tumble for St. Jude Event Jun 27, 2017 Varsity University and Varsity All Star are teaming up to sponsor “Tumble for St. Jude” to kick off the Varsity University All Star meeting in Louisville on July 6. The event will benefit St. Jude Children’s Research Hospital©, which is leading the way the world understands, treats and defeats... Read More
Varsity Brands Honors Schools, School Organizations and Individuals Promoting Outstanding Community Spirit and Student Engagement with School Spirit Awards May 10, 2017 Varsity Brands, the recognized leader in team athletic gear, the driving force in cheerleading and dance, and the most trusted name in celebrating student milestones, hosted the Varsity Brands School Spirit Awards show in Orlando, Florida this weekend to recognize standout educators, teachers, coaches and students in 23 categories. Read More
Varsity Spirit and St. Jude Honor Top Fundraisers Apr 10, 2017 For the sixth year in a row, members of ten U.S. high school cheerleading and dance squads who raised the most funds for the “Team Up For St. Jude Spirited By Varsity” campaign were invited to visit the hospital. To date, the partnership has raised more than $4.2 million... Read More
Spirit Celebration Merges with Varsity Spirit Mar 02, 2017 Varsity Spirit & Spirit Celebration announced this week that the two companies have merged. Varsity Spirit is excited about the opportunities the merger will provide to customers. Billy Smith and his team at Spirit Celebration will continue to offer the double champion format, family-friendly setting & exciting special events... Read More
2017 National High School Cheerleading and Dance Team Championships Honor Top Teams Feb 15, 2017 The 2017 National High School Cheerleading Championship and National Dance Team Championship, produced by the Universal Cheerleaders Association and Universal Dance Association, both Varsity Spirit brands, recently hosted more than 18,000 of the country’s top high school cheerleaders and dancers. Read More
Kentucky, Indiana, Minnesota & Cincinnati Earn Top Honors at Nat’l Championship Jan 17, 2017 The College Cheerleading and Dance Team National Championship, produced by the Universal Cheerleaders Association and the Universal Dance Association, took place this weekend at the Walt Disney World Resort® in Orlando, Florida. The event hosted more than 4,500 of the country's top college cheerleaders dancers and mascots from 215... Read More
Aloha Productions Merges with Varsity Spirit Dec 16, 2016 Varsity Spirit and Aloha Productions announced today that the two companies have merged. Varsity Spirit is excited to welcome Aloha Productions founder Tammy Van Vleet, and the rest of the Aloha team to their family of brands, and look forward to providing even greater opportunities for cheerleading and dance... Read More
