Press

Latest Press Releases

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Email us: media.relations@varsitybrands.com

VARSITY SPIRIT REVEALS NEW YEARBOOK DIVISION

Jan 25, 2024

MEMPHIS, TN, January 25, 2024 – Varsity Spirit – a global leader in cheerleading, dance team and band apparel, camps and competitions, and now yearbook – is excited to unveil Varsity Yearbook, the company’s new yearbook division. Varsity Yearbook’s debut follows Varsity Brands’ sale of the Herff Jones graduation...

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VARSITY SPIRIT AND CORKCICLE ANNOUNCE EXCITING COLLABORATION TO ELEVATE SPIRIT INDUSTRY

Jan 17, 2024

MEMPHIS, Tenn., January 17, 2024 – Varsity Spirit, the global leader in cheerleading, dance team, and band apparel, camps, and competitions, proudly announces an innovative partnership with Corkcicle, renowned for its industry-leading drinkware solutions. This unique collaboration will offer limited edition, co-branded drinkware products. These exclusive products will serve...

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The 2023 Summit Championships Celebrate Record-Breaking Numbers

May 01, 2023

  –– Inaugural Youth Summit Takes Place in Tampa, FL —  MEMPHIS, TN, May 1, 2023 – Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition...

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Varsity Brands Names Finalists in 2023 School Spirit Awards

Apr 25, 2023

  Nation Is Encouraged to Vote Online for America’s Most Spirited High School Award; Winners to Be Announced at Virtual Awards Show on June 8, 2023   DALLAS, TX, April 25, 2023 – Varsity Brands, the market leader in sport, spirit, and achievement, has announced the 2023 finalists for its...

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