The Sparkle Effect Rebrands to Generation Spirit With Support From Varsity Spirit Oct 12, 2020 New name reflects organization’s evolution and long-term vision MEMPHIS, Tenn. October 12, 2020 – Varsity Spirit—the global leader in apparel, camps and competitions for cheerleaders, dance teams and bands, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition—announced its support of longstanding philanthropic partner, The Sparkle Effect, as it enters the next phase of... Read More
Varsity Spirit and Fabletics Announce Multiyear Partnership Extension Oct 08, 2020 Fabletics to Continue as the Official Activewear Apparel Partner of Varsity Spirit Through 2024 Memphis, TN, October 8, 2020 – Varsity Spirit—the global leader in apparel, camps and competitions for cheerleaders, dance teams and bands, and a division of Varsity Brands, the market leader in team sports, school spirit and... Read More
Varsity Spirit Signs Lease with Keel Street LLC for HQ Move to Downtown Memphis Sep 09, 2020 Memphis, Tenn., September 9, 2020 – Varsity Spirit, the global leader in apparel, camps and competitions for cheerleaders, dance teams and bands, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition, today announced it has signed a lease with Keel Street LLC to officially relocate the company’s headquarters to downtown Memphis. The new headquarters will be housed in the former American Snuff... Read More
Varsity Performing Arts Partnering With Drum Corps International to Launch “SoundSport® Scholastic” Events Aug 26, 2020 MEMPHIS, TN, AUGUST 26, 2020 – Varsity Performing Arts, a division of Varsity Spirit—the global leader in apparel, camps and competitions for cheerleading teams, dance teams, and bands—and Drum Corps International (DCI) announced today that they are joining forces to expand, reimagine, and reintroduce SoundSport® as a Scholastic Performance... Read More
Varsity Spirit and BAND Announce Multiyear Partnership Renewal Jul 24, 2020 BAND is the Official Team Communication App of Varsity Spirit and Its Network of Coaches, Athletes and Parents Memphis, TN, July 24, 2020 – Varsity Spirit—the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition— today announced... Read More
Varsity Performing Arts Announces “Together As One” Performance Opportunity for Bands and Spirit Programs Across the Nation Jul 06, 2020 Free program designed to help schools elevate the student experience in the fall MEMPHIS, TN, July 6, 2020 – Varsity Performing Arts a division of Varsity Spirit—the global leader in cheerleading, dance team and band apparel, camps and competitions—today announced “Together As One – One Nation,” a fully arranged,... Read More
Varsity Performing Arts Partners With United Sound to Increase Student Participation May 22, 2020 MEMPHIS, TN, May 22, 2020 – Varsity Performing Arts, a division of Varsity Spirit—the global leader in cheerleading, dance team and band apparel, camps and competitions—is thrilled to announce a new strategic partnership with United Sound. With the goal of supporting opportunities to increase participation in the performing arts,... Read More
Varsity Spirit Launches Series of Virtual Solutions for Student-Athletes, Coaches and Families May 01, 2020 Free, at-home resources support commitment to elevating the student experience and keeping athletes engaged during COVID-19 pandemic – Varsity Spirit—the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports,... Read More
Varsity Spirit and CaptainU Announce Partnership Apr 29, 2020 CaptainU Named the College Recruiting Software Partner for Varsity Spirit Memphis, Tenn., April 29, 2020 – Varsity Spirit—the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition—today announced a... Read More
Varsity Spirit’s National Cheerleading and Dance Team Championships to be Televised on ESPNU in 24-Hour Marathon This Sunday Apr 23, 2020 Memphis, Tennessee (April 23, 2020) – Varsity Spirit, the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition— announced today that ESPNU will televise a 24-hour marathon of highlights from the high... Read More
