Varsity Spirit Announces Acquisition of Director’s Showcase International (DSI) Jan 22, 2019 Memphis, Tenn., January 22, 2019 – Varsity Spirit, the leader in cheer and dance camps, competitions and apparel, today announced its acquisition of Director’s Showcase International (DSI), the largest wholesale distributor of marching band accessories and color guard equipment in the world. Varsity Spirit, the worldwide leader in the cheerleading... Read More
Kentucky and Indiana Take Top Cheer Honors; Minnesota, Ohio State and Nevada Earn Top Dance Honors at the 2019 UCA & UDA College Cheerleading & Dance Team National Championship Jan 21, 2019 Thirty-sixth annual event recognizes nation’s top college cheerleaders, dancers and mascots. MEMPHIS, TN – Jan. 21, 2019 – Varsity Spirit is pleased to announce that the University of Kentucky and Indiana University, and University of Minnesota, Ohio State University and University of Nevada secured first place finishes in the... Read More
Varsity Spirit Celebrates 25 Years of National Cheer and Dance Championship Experiences at Walt Disney World Jan 18, 2019 Memphis, Tennessee (January 18, 2019) – Varsity Spirit, the organization dedicated to empowering youth through community and school spirit, announced today that 2019’s competition season marks a quarter century partnership with Walt Disney World Resort® (Florida). Since 1995 at the brand’s first UCA & UDA College Cheerleading and Dance... Read More
Varsity University and NFHS Partner On Sport Safety Certification For High School Coaches Jan 11, 2019 FARMERS BRANCH, Texas, January 11, 2019 – Varsity Brands, the market leader in sport, spirit and achievement, today announced that Varsity University, which offers comprehensive educational programming to schools and athletic programs nationwide, has partnered with the National Federation of State High School Associations (“NFHS”) to launch the Varsity... Read More
Varsity Spirit And Fabletics Team Up To Bring Activewear And Experiential Events To America’s Cheer And Dance Community Oct 24, 2018 Fabletics Named Official Activewear Apparel Partner of Varsity Spirit Memphis, Tenn., October 24, 2018 – Varsity Spirit, the leader in cheer and dance educational camps and competitions, today announced its long-term partnership with Fabletics, the global active lifestyle brand launched by Kate Hudson in 2013. As the official activewear partner... Read More
Varsity Spirit and BAND Announce Partnership Sep 14, 2018 BAND Named Official Team Communication App of Varsity Spirit and Its Network of Coaches, Athletes Memphis, TN, September 12, 2018 – Varsity Spirit, the leader in cheerleading and dance team education, events and apparel, today announced a partnership with BAND, a leading group communication service that makes it easy for teams and groups to... Read More
Varsity Brands Honors Schools, School Organizations and Individuals Promoting Outstanding Community Spirit and Student Engagement with School Spirit Awards May 16, 2018 Carlsbad High School Named America’s Most Spirited High School; Bruce Hockema of Athens Christian School Honored with Most Spirited Principal Award FARMERS BRANCH, Texas, May 14, 2018 – Varsity Brands, the leading organization that empowers young people by encouraging participation, recognizing achievement and building community and school spirit, today hosted... Read More
Varsity Spirit Re-launches Varsity.com Apr 19, 2018 Leading cheer and dance website offers new personalization options, enhanced navigation and improved mobile experience Memphis, Tenn., April 16, 2018 – Varsity Spirit, the leader in cheerleading and dance education, apparel and special events, has officially re-launched their website, Varsity.com. First launched in 1998, Varsity.com currently receives an average... Read More
Olympic Gymnast And Gold Medalist Laurie Hernandez To Host Varsity Brands School Spirit Awards On CBS Sports Network Apr 13, 2018 DALLAS, April 10, 2018 /PRNewswire/ — Varsity Brands, the leading company that empowers young people through sport, spirit and achievement, today announced the Varsity Brands School Spirit Awards, presented by Drillstack, will welcome Olympic gymnast and gold medalist Laurie Hernandez to return as host of the 2018 School Spirit Awards on May 12 at the... Read More
2018 National High School Cheerleading and Dance Team Championships Honor Top Teams Feb 14, 2018 More than 20,000 cheerleaders and dancers from around the world competed for top honors at Walt Disney World® Resort in Orlando. The 2018 National High School Cheerleading Championship and National Dance Team Championship, produced by the Universal Cheerleaders Association and Universal Dance Association, both Varsity Spirit brands, recently hosted more than... Read More
