Latest Press Releases

Kentucky and Oklahoma take Top Cheer Honors; Ohio State and Nevada Earn Top Dance Honors at the National College Cheer and Dance Team Championship

Jan 27, 2018

The College Cheerleading and Dance Team National Championship, an elite competition produced by the Universal Cheerleaders Association and the Universal Dance Association, two Varsity Spirit brands, took place this weekend at the Walt Disney World Resort® in Lake Buena Vista, Florida. The event hosted more than 4,500 of the...

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2018 Varsity Brands School Spirit Awards Now Open

Jan 10, 2018

Varsity Brands, the leading organization that empowers young people by encouraging participation, recognizing achievement and building community and school spirit, has officially opened submissions for the third annual 2018 Varsity Brands School Spirit Awards, which celebrate the very best of America's high schools. A total of $100,000 will...

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Varsity University Hosts Tumble for St. Jude Event

Jun 27, 2017

Varsity University and Varsity All Star are teaming up to sponsor “Tumble for St. Jude” to kick off the Varsity University All Star meeting in Louisville on July 6. The event will benefit St. Jude Children’s Research Hospital©, which is leading the way the world understands, treats and defeats...

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Varsity Brands Honors Schools, School Organizations and Individuals Promoting Outstanding Community Spirit and Student Engagement with School Spirit Awards

May 10, 2017

Varsity Brands, the recognized leader in team athletic gear, the driving force in cheerleading and dance, and the most trusted name in celebrating student milestones, hosted the Varsity Brands School Spirit Awards show in Orlando, Florida this weekend to recognize standout educators, teachers, coaches and students in 23 categories.

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Varsity Spirit and St. Jude Honor Top Fundraisers

Apr 10, 2017

For the sixth year in a row, members of ten U.S. high school cheerleading and dance squads who raised the most funds for the “Team Up For St. Jude Spirited By Varsity” campaign were invited to visit the hospital. To date, the partnership has raised more than $4.2 million...

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Spirit Celebration Merges with Varsity Spirit

Mar 02, 2017

Varsity Spirit & Spirit Celebration announced this week that the two companies have merged. Varsity Spirit is excited about the opportunities the merger will provide to customers. Billy Smith and his team at Spirit Celebration will continue to offer the double champion format, family-friendly setting & exciting special events...

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