Explore new all star cheer and dance styles!
Find your perfect fit with Varsity Cheer and Dance Shoes!
With the combination of our ground-breaking history, industry expertise and all star knowledge, our talented designers implement the latest trends and innovative fabrics, creating the perfect mix of fashion-inspired elements and functional athleticism to meet the needs of the all star cheerleader. We lead the all star cheerleading industry, creating versatile and stylish athletic wear that will withstand your season from all star cheer uniforms, to mat shoes and all star practicewear.
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Shoes
Accessories
Dance
Practice Wear
Couture
Outerwear & Warm Ups
A Message from Our General Manager John Newby
Aug. 25, 2020
Eco-Friendly Fashion
Apr. 21, 2020
#VarsityFootwear Ascend Design Contest!
Mar. 24, 2020
Let’s Get Technical (Fabrics)
Mar. 5, 2020
Casting Call: Varsity Footwear #SoleStory
Feb. 25, 2020
Meet Randy: Varsity All Star Fashion Guy
Feb. 21, 2020
The Perfect Cheer Shoes and Dance Shoes For...
Feb. 20, 2020
In Formation February Update
Feb. 13, 2020
Meet Practicewear Pocketbook Cover Girl Taylor...
Jan. 30, 2019
Trend Alert:
NEW Swarovski®️ Crystal Advanced Coloring System™️ allows custom crystal color matching with pinpoint accuracy.
find it in the catalog
Customize your look with a convertible lace-up back that lets you define your edge.
The NEW In Stock Motion Mesh Flutter Skirt pairs perfectly with any top.
Shine everywhere you go in with a NEW In Stock Oversized Glitter Crewneck
Stand out in NEW rich, high-impact hues and couture-inspired fabrics.
Maximize your space with the ultimate travel bag, the Varsity MAXout.
Showcase your hard work with an End-of-Season event logo— exclusive to Varsity.
Build your own design with snap on styles to perfectly transition between looks
Take your cheer uniform to the next level. Curate a look that is totally your own – the possibilities are endless! Our All Star Specialists work closely with you to ensure your specific gym branding and the most up-to-date trends, are reflected in the custom designs we produce for your program. One of the most exciting times of the year is when your vision comes to life and it’s time to debut your all star fashion collection.
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