NCA All-Star Nationals

NCA All-Star Nationals is the largest All-Star cheerleading event in the world, bringing over 25,000 participants and 38,000 spectators yearly, with the projection of additional growth. This event is the most prestigious in the industry while bringing in athletes and spectators both domestically and internationally.

Cheerleaders take over Dallas, TX for this iconic event as they compete for the golden megaphone trophy. The Kay Bailey Hutchison Convention Center fills to the brim with 6 competition venues and 1 practice venue all functioning simultaneously. Spectators fill the 10,000-seat arena to capacity every year, with thousands more worldwide watching online on Varsity TV.

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Experience NCA All-Star Nationals

Experience the unmatched production and energy at NCA All-Star Nationals.

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Event Information

Event:  NCA All-Star Nationals
When: March 1-3, 2024
Where:  Kay Bailey Hutchison Convention Center, Dallas, TX

NCA All-Star Nationals By The Numbers (2023):

  • Number of Athletes: 25,000
  • Number of Coaches: 3,000
  • Number of Spectators: 32,000
  • Estimated Number of Teams: 1,375

Social Media Coverage
Our social media covers the entire event, with a total reach of 4.6M accounts during the 2023 All-Star National Championship. View our social media channels linked below.

Kay Bailey Hutchison Convention Center
Located in the heart of downtown Dallas, the KBHCC is a prominent fixture in the Dallas skyline, offering:

Reach our Spirited Audience With Your Brand!

Through a completely customized partnership – we don’t believe in-stock packages. We offer everything from year-round category exclusive partnerships to title presenting sponsors to a smaller-scale, single event partnership.

How your brand/company can reach Varsity Spirit’s audience?

  • Naming Opportunities
  • Category Exclusivity
  • Onsite Activations
  • Digital Assets/Social Media
  • Sampling and Product Placement
  • Brand Awareness and Recognition
  • Advertising and Media Opportunities
  • Experiential Marketing
  • Influencer Access