Jun 30, 2026 Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps and competitions, – is taking its partnership with PIVOT to the next level. After a successful collaboration securing multiple new sponsors for the first season of the Pro Cheer League™, Varsity Spirit has selected the agency of record for its broader corporate sponsorship sales and strategy. This expanded agreement includes leading corporate partnership sales, sponsorship strategy and fan engagement across Varsity Spirit’s championship events, media platforms, experiential opportunities and school-based programs. Varsity Spirit has seen increased participation, audience engagement and national visibility for its premier championships. Marquee events like the UCA & UDA College National Championship, the National School Spirit Championships, NCA All-Star National Championship, and more attract top athletes while generating significant live attendance, streaming and broadcast viewership, and social media engagement. Their collective growing cultural impact has the PIVOT team ready to create new opportunities for interested brands to connect with highly engaged school, youth and family audiences. “Varsity Spirit represents one of the most influential and engaged communities in sports today, creating a unique opportunity for brands to build meaningful partnerships that deliver unmatched visibility, premium hospitality, and cultural relevance,” said Patrick Cassidy, Executive Vice President, Property Sales at PIVOT. “With Varsity Spirit reaching more than 3 million athletes and spectators annually through its cheerleading camps and competitions alone, brands have the ability to connect authentically with one of the largest and most passionate youth sports audiences in the U.S.” Learn more about PIVOT here.
