Varsity Spirit Re-launches

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Apr 19, 2018

Leading cheer and dance website offers new personalization options, enhanced navigation and improved mobile experience 

Memphis, Tenn., April 16, 2018 – Varsity Spirit, the leader in cheerleading and dance education, apparel and special events, has officially re-launched their website, First launched in 1998, currently receives an average of 300,000 monthly visitors.

Working with the Atlanta-based agency, The Creative Momentum, the Varsity Spirit team wanted to create a truly personalized experience, with improved navigation and enhanced mobile function. Preference fields allow for coaches, athletes and fans to customize their visit by selecting what discipline they are most interested in (School or All Star), as well as their favorite school camp or competition brand.

“Our goal for the new site was to enhance the user experience for all visitors – cheerleaders, dancers, coaches, and parents—as well as keep the site entertaining and fresh for our loyal fans,” said Nicole Lauchaire, Senior Vice President of Corporate Marketing and Communications for Varsity Spirit.

Varsity Spirit Fashion, the apparel division of Varsity Spirit, has an expanded presence on the site. The new now offers visitors the opportunity to view featured products and special collections, features on teams and their “Style Stories,” as well as a #VarsityReveal section, highlighting the moments teams across the country receive their uniforms.

Varsity TV,’s video subscription membership, can be quickly accessed for live streaming of events, an archive of past championship performances and premium content not available anywhere else.

“There is more information available than ever before, and a level of personalization we have never been able to offer,” said Jackie Kennedy, Vice President of Marketing and Communications. “Every visit to the site can be customized with the specific information an athlete or coach needs.”

For more information, visit, or contact Sheila Noone at


About Varsity Spirit
Memphis-based Varsity Spirit has been a driving force behind cheerleading’s dynamic transformation into the high-energy, athletic activity it is today, and the leading global source for all things cheerleading and dance. A division of Varsity Brands, Varsity Spirit is a leader in uniform innovation and educational camps, clinics and competitions, impacting nearly a million athletes each year. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000 employees have been helping raise cheerleading’s influence and profile since 1974. For more information about Varsity Spirit or Varsity Brands, please visit or