Coronavirus (COVID-19) Update: Learn More

Varsity Spirit Fashion

The innovative global leader in cheerleading and dance fashion, VSF is your destination for customized uniforms, shoes and apparel built for the new generation of spirit leaders.

Learn More

all star cheerleading uniforms

Varsity All Star Fashion

A rich heritage in cheerleading, coupled with expert designers, high performance fabrics and head-turning details, are a winning combination for All Star.

Learn More

News

Watch The Cheerleader's Choice: School Spirit Spotlight LIVE REVEAL!

Watch The Cheerleader’s Choice: School Spirit Spotlight LIVE REVEAL!

The time is almost here to announce the, not five, but SIX Cheerleader's Choice: School Spirit Spotlight winners! You guys told us who you want to see featured on Varsity TV this upcoming season, and this Friday, September 24th at 5 PM CST we will reveal those winners.

Sep. 22, 2021

Cheer Express Goes Gold for St. Jude

“St. Jude needs the cheerleading community, and Cheer Express wants to make a difference. “ – Kimberly Dickenson, Cheer Express...

Sep. 21, 2021

Spirit Spotlight: Melissa Lescano

Each year, we come together in celebration of Hispanic Heritage Month. Running from September 15th to October 15th, Hispanic...

Sep. 15, 2021

You told us who you wanted to see featured on #VarsityTV and this ๐—™๐—ฟ๐—ถ๐—ฑ๐—ฎ๐˜†, ๐—ฆ๐—ฒ๐—ฝ๐˜๐—ฒ๐—บ๐—ฏ๐—ฒ๐—ฟ ๐Ÿฎ๐Ÿฐ๐˜๐—ต ๐—ฎ๐˜ ๐Ÿณ ๐—ฃ๐—  ๐—–๐—ฆ๐—ง we will reveal those winners + release episode one of #VarsityTV's newest documentary EAGLE EMPIRE: Live Oak High School for ๐—™๐—ฅ๐—˜๐—˜!

Get all the details using the link in bio!
797 4
Eagle Empire: Live Oak High School - Trailer. Live Oak High School is ready to put on a show at #UCAnationals with the hardest routine that the team has ever competed before.  The team is very talented, but putting skills high in difficulty on the mat also comes with a high risk. Find out if their risk pays off in Eagle Empire: Live Oak High School on Friday, Sept 24 on #VarsityTV | @liveoakhighcheerleading
1400 10
๐“–๐“ธ๐“ต๐“ญ, fight, win ๐ŸŽ—๏ธ๐Ÿ’› The @senecacheercats went gold to raise money and awareness for St. Jude! Has your team done anything to #TeamUp4StJude during Childhood Cancer Awareness Month? | ๐Ÿ“ธ: @senecacheercats
1435 2
Happy National School Spirit Day! We believe in the ๐ฉ๐จ๐ฐ๐ž๐ซ ๐จ๐Ÿ ๐ฌ๐ฉ๐ข๐ซ๐ข๐ญ and the positive impact it has in schools and communities across the country!

Use the hashtag #CelebrateSpirit and tag @varsity_brands to share your spirited moments throughout the day!
1193 3
For a limited time, sign up by today and receive $100 when you raise $100 on @flipgive .

FlipGive is an easy-to-use cashback app for teams, designed to help sports parents lower the cost to play by shopping for the things theyโ€™re already buying from all their favorite brands. Loved by over 400,000 families and is completely free to use.

Learn more using the link in bio!
484 2
Practice โ†’ School โ†’ Game Day: Take on the year with on the go gear that shines as bright as you โœจ | ๐Ÿ“ธ: @ellie_a_collins
846 3
Weโ€™re supporting the kids of @stjude during Childhood Cancer Awareness Month. Are you? Walk or Run with a purpose by registering to participate on our team for the St. Jude Walk/Run on Saturday, September 25.

Use the link in bio to learn more!

#TeamUp4StJude #ShowYourGold
366 0
Have you set your team goals yet? Follow through on them easier with the Group Challenge feature on @thebandapp! Watch how the @basicdancepack train together daily and challenge one another! Create your Team Band and let Challenge begin! ๐Ÿ’ช
281 6
๐Ÿ‘Ÿ & ๐Ÿงฆ but make it custom ๐Ÿคฉ

#VarsityStyle | #VarsityFootwear | #TuesdayShoesday
๐Ÿ“ธ: @repbritta
649 2
800 programs were nominated for Cheerleader's Choice and the 20 finalists have been selected! This is your ๐˜ด๐˜ช๐˜จ๐˜ฏ to "C" the finalists and cast your vote ๐Ÿ‘€๐Ÿ—ณ๏ธ Link โ†’ bio
1209 3
#CelebrateSpirit this Friday, September 17, on National School Spirit Day! We believe that spirit is a necessity and it is proven to have a positive impact in schools and communities across the country.

Celebrate by wearing your favorite school colors, letters or mascot and show your school pride! Share your spirited moments by tagging @varsity_brands on social media and using #CelebrateSpirit.
545 0
TSU Cheer is back for Takeover Day 2 from the #SouthernHeritageClassic ๐Ÿ’™๐Ÿˆ Go inside game day and step onto the sidelines with @tsucheer in our story!
1646 6
We're ๊œฐสŸษชแด˜แด˜ษชษดษข แดแดœแด› because #UCAnationals is airing tonight on ESPNU ๐Ÿ“บ๐Ÿ† Tune in at 8:30 PM EST to catch some of your favorite Division I routines + let us know if you'll be watching in the comments!
1131 5
It's ๐—š๐—”๐— ๐—˜ ๐——๐—”๐—ฌ! Tag you sideline sister below to wish them a Happy Friday ๐Ÿˆ๐Ÿ’› | ๐Ÿ“ธ: @its__megggg__ & @oakgrovegs
2313 9
A super spirited takeover is ahead ๐Ÿคฉ๐Ÿ“ฃ ๐Ÿˆ The Tennessee State University cheer team is taking over today + tomorrow to show you around the Southern Heritage Classic in ๐Ÿ“ Memphis, TN! Take on the traditions with @tsucheer in our story!
1665 12
Is your squad hosting a #TeamUp4StJude game day this month or proudly going to #ShowYourGold on the sidelines in support of @stjude? Let us know in the comments! ๐Ÿ’›๐ŸŽ—๏ธ |๐Ÿ“ธ: @tmhs.cheer
626 3
These poms are pup approved โœ…๐Ÿพ๐Ÿถ Bring on game day! โค๏ธ | ๐Ÿ“ธ: @eleanormavisshanks
779 2
Collectively, the Varsity Brands family has raised over $10 million in 10 years for the kids of @stjude. And, we wonโ€™t stop there!

Contributions ensure St. Jude families NEVER receive a bill for treatment. Letโ€™s end childhood cancer together. To learn more about how you and your school can give back using the link in bio.

#ShowYourGold #TeamUp4StJude
326 1
It's the ๐…๐ˆ๐๐€๐‹ day to submit your Cheerleader's Choice School Spirit Spotlight nominations! Use the link in bio to let us know who you want to see featured on #VarsityTV this season ๐Ÿ“บ
556 0