Varsity Spirit Announces Multiyear Partnership With Memphis Grizzlies

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Jul 10, 2019

Worldwide Apparel Leader to be Official Outfitter of the Memphis Grizz Girls

Memphis, Tenn., July 9, 2019Varsity Spirit, the market leader in cheer and dance camps, competitions and apparel, today announced their multiyear partnership agreement with the Memphis Grizzlies, the city’s NBA franchise. The company will become an Official Partner of the Memphis Grizzlies, as well as the Official Outfitter of the Grizzlies Dance Team, the Grizz Girls.

Founded in Memphis in 1974, Varsity Spirit has been the driving force behind cheerleading’s dynamic transformation into the high-energy, athletic global phenomenon it is today. Created to reflect Varsity Spirit’s highly athletic and energetic approach, Varsity Spirit Fashion incorporates cutting edge styles with innovative fabrics for more than a million athletes each year.

The Memphis Grizzlies arrived in 2001 and quickly established a passionate following in Grind City as the city’s first major professional sports team. The Memphis Grizzlies play at FedExForum in the heart of downtown Memphis and belong to the NBA’s Western Conference.

“We are proud to partner with the Memphis Grizzlies and to support such a beloved Memphis institution in the heart of the city,” said Bill Seely, President of Varsity Spirit. “We believe in the power of a team’s ability to build a stronger community that transcends the sport as the Memphis Grizzlies have done. This is a fantastic opportunity for us to create an even more exciting game day experience for Memphis fans.”

“We are thrilled to be collaborating with Varsity Spirit in bringing our Grizz Girls top of the line apparel and gear,” said Tamara Moore, Director of Live Entertainment and Retail Marketing. “With deep roots in the Memphis community, Varsity Spirit shares our passion and commitment towards this city, and we are very excited to enter this partnership to enhance the fan experience in the years to come.”

As the Official Outfitter of the Grizz Girls, the dance team of the Memphis Grizzlies, Varsity Spirit will collaborate with Grizzlies management to provide performance wear, practice wear, warm-ups and bags, as well as off-court apparel for official Grizzlies events and appearances. In addition, Varsity Spirit will host an annual school spirit night with performances from regional spirit teams.

Contacts:

Varsity Spirit                                                             Memphis Grizzlies

Sheila Noone                                                            Maggie Yang

901.251.5959                                                           901.205.1543

snoone@varsity.com                                               myang@grizzlies.com

 

About Varsity Spirit
Memphis-based Varsity Spirit has been a driving force behind cheerleading’s dynamic transformation into the high-energy, athletic activity it is today, and the leading global source for all things cheerleading and dance. A division of Varsity Brands, Varsity Spirit is a leader in uniform innovation and educational camps, clinics and competitions, impacting nearly a million athletes each year. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000 employees have been helping raise cheerleading’s influence and profile since 1974. For more information about Varsity Spirit or Varsity Brands, please visit www.varsity.com or www.varsitybrands.com.

About the Memphis Grizzlies

Founded in 1995, the Memphis Grizzlies spent six seasons in Vancouver before relocating to Memphis in 2001. As one of the youngest franchises in the league, the Grizzlies have seen their share of success, making the NBA playoffs 7 out of the past 9 years in Memphis. Fans who want to support the Memphis Grizzlies and purchase 2019-20 Season Tickets can do so now by calling (901) 888-HOOP or going online to grizzlies.com/tickets. For a limited time only, Grizzlies fans who become new Season Ticket Members will also receive a free Ja Morant jersey. For more information on the Grizzlies, visit grizzlies.com, ‘like’ Memphis Grizzlies on Facebook or follow on Twitter and Instagram (@memgrizz).