Varsity Spirit and BAND Announce Multiyear Partnership Renewal

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Jul 24, 2020

BAND is the Official Team Communication App of Varsity Spirit and Its Network of Coaches, Athletes and Parents 

Memphis, TN, July 24, 2020 – Varsity Spirit—the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition— today announced a multiyear partnership renewal with BAND, a leading group communication service that makes it easy for teams and groups to stay connected. 

Varsity Spirit has been a steward for spirit leaders for over 45 years as a company, serving over a million athletes each year through its educational training camps, apparel and accessories, and competitive experiences. With a focus on driving school spirit and building student engagement, Varsity Spirit has a deep commitment to the health and well-being of the young athletes who participate, as well as the opportunities available to them in their lives. 

Our customers love the extra line of communication and customer service the BAND app provides at our camps, competitions and special events,” says John Newby, Executive Vice President of Corporate Partnerships. “Varsity Spirit is excited to extend our partnership with BAND so that we can help make coaches’ lives easier by sharing with them the features BAND provides that make daily communications between team members and parents seamless. BAND has been a fantastic partner for the last two years, and we are excited to keep our momentum going, especially during these challenging times where communication is paramount. 

The BAND communication service is a popular choice among cheer and dance team coaches, band directors and parents looking for a way to message in a safe and uncluttered space dedicated to their teamsCoaches and directors can use the BAND app to manage and communicate with their teams on a single platform, with features like group messaging, practice schedules, a calendar of competition events, pictures and videos, video calls, and polls.

Our mission at BAND is to help all groups and organizations everywhere stay organized and communicate better,” says Steven Lee, the U.S. General Manager for BAND. “We’re excited to be extending our partnership with Varsity Spirit to help cheer and dance groups, both in schools and gyms, reach their full potential by staying connected and organized, especially during these tough times.   

Available at no charge on iOS, Android and desktop, BAND is already being used by more than 100,000 coaches and 25 million groups in 179 countries, including cheer and dance teams, sports teams, school groups, and small businesses. For more information, visit or

About Varsity Spirit
Memphis-based Varsity Spirit, the driving force behind cheerleading’s dynamic transformation into the high-energy, athletic activity it is today, is the leading global source for all things spirit, including cheerleading, dance team and performing arts. A division of Varsity Brands, Varsity Spirit is a leader in uniform innovation, as well as educational camps, clinics and competitions, impacting more than a million athletes each year. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees have been dedicated to celebrating school spirit through its brands since 1974. For more information about Varsity Spirit or Varsity Brands, please or

About BAND
BAND is a leading group communication app that makes it easier to stay on the same page, and it’s always free. Leaders use BAND to manage and communicate with their teams on one platform through critical features like group messaging, notifications, calendars, RSVPs, pictures & videos, polls, video calls and more. Over 25 million groups and 100,000 coaches are already using BAND, including sports teams, school clubs, small businesses, and friends. BAND is available for free on iOS, Android, and online. For more information, visit