NCA & NDA Collegiate Championship Celebrates 25th Anniversary in Daytona Beach, FL Apr 13, 2021 Memphis, Tenn., April 12, 2020 – Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition — is pleased to announce that Oklahoma State University and University... Read More
Varsity Spirit Announces Multiyear Extension with ESPN Mar 18, 2021 Memphis, Tenn. (March 18, 2021) – Varsity Spirit—the global leader in apparel, camps and competitions for cheerleaders, dance teams and bands, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition—today announced that they have reached a multiyear extension with ESPN to... Read More
Varsity Brands surpasses $10 million raised for St. Jude Children’s Research Hospital Jan 25, 2021 MEMPHIS, Tenn., Jan. 25, 2021 /PRNewswire/ — Varsity Brands, the market leader in sport, spirit and achievement, is kicking off the new year with a momentous 10-year anniversary announcement of an inspiring $10 million raised for St. Jude Children’s Research Hospital® in its decade of supporting the St. Jude mission: Finding cures. Saving children.® A recent... Read More
Varsity Spirit Founder and Chairman Jeff Webb Transitions to Focus on the Global Development of Cheer Dec 09, 2020 Acclaimed Entrepreneur Behind Modern Day Cheerleading Transformed the Activity; Drove Its Immense and Enduring Popularity Memphis, Tenn., – Varsity Spirit and its Founder and Chairman, Jeff Webb, today announced that he will be shifting his primary focus to growing cheer globally through his role as President of the International Cheer Union. The ICU represents federations... Read More
Varsity Spirit to Host 2020 Special Events at Universal Orlando Resort Oct 20, 2020 MEMPHIS, Tenn. October 20, 2020 – Varsity Spirit—the global leader in apparel, camps and competitions for cheerleaders, dance teams and bands, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition—announced that its 2020 Special Events will be held at Universal Orlando... Read More
The Sparkle Effect Rebrands to Generation Spirit With Support From Varsity Spirit Oct 12, 2020 New name reflects organization’s evolution and long-term vision MEMPHIS, Tenn. October 12, 2020 – Varsity Spirit—the global leader in apparel, camps and competitions for cheerleaders, dance teams and bands, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition—announced its support of longstanding philanthropic partner, The Sparkle Effect, as it enters the next phase of... Read More
Varsity Spirit and Fabletics Announce Multiyear Partnership Extension Oct 08, 2020 Fabletics to Continue as the Official Activewear Apparel Partner of Varsity Spirit Through 2024 Memphis, TN, October 8, 2020 – Varsity Spirit—the global leader in apparel, camps and competitions for cheerleaders, dance teams and bands, and a division of Varsity Brands, the market leader in team sports, school spirit and... Read More
Varsity Spirit Signs Lease with Keel Street LLC for HQ Move to Downtown Memphis Sep 09, 2020 Memphis, Tenn., September 9, 2020 – Varsity Spirit, the global leader in apparel, camps and competitions for cheerleaders, dance teams and bands, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition, today announced it has signed a lease with Keel Street LLC to officially relocate the company’s headquarters to downtown Memphis. The new headquarters will be housed in the former American Snuff... Read More
Varsity Performing Arts Partnering With Drum Corps International to Launch “SoundSport® Scholastic” Events Aug 26, 2020 MEMPHIS, TN, AUGUST 26, 2020 – Varsity Performing Arts, a division of Varsity Spirit—the global leader in apparel, camps and competitions for cheerleading teams, dance teams, and bands—and Drum Corps International (DCI) announced today that they are joining forces to expand, reimagine, and reintroduce SoundSport® as a Scholastic Performance... Read More
Varsity Spirit and BAND Announce Multiyear Partnership Renewal Jul 24, 2020 BAND is the Official Team Communication App of Varsity Spirit and Its Network of Coaches, Athletes and Parents Memphis, TN, July 24, 2020 – Varsity Spirit—the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition— today announced... Read More
