Varsity Spirit and Fabletics Announce Multiyear Partnership Extension

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Oct 08, 2020

Fabletics to Continue as the Official Activewear Apparel Partner of Varsity Spirit Through 2024

Memphis, TN, October 8, 2020Varsity Spirit—the global leader in apparel, camps and competitions for cheerleaders, dance teams and bands, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition—announced that it has extended its partnership with Fabletics, the global active lifestyle brand co-founded by Kate Hudson in 2013. Based on the success of their initial two-year partnership, Varsity Spirit is proud to have Fabletics sign on through 2024, so that they can continue bringing the Fabletics lifestyle to the cheer and dance community.

Fabletics will bring their experiential pop-up shops to up to 20 premier championship cheerleading and dance competitions each season, and have a presence at events held at the Walt Disney World® Resort. The activations will give attendees the chance to preview, try on and buy Fabletics apparel from the women’s and men’s lines in a setting that will offer wellness activities such as yoga and meditation, as well as a lounge area for friends and family to relax and recharge. This season, Fabletics pop-up shops and experiences at Varsity Spirit events will included enhanced safety measures, allowing visitors to engage with the collections and shop the brands comfortably and safely.

“Our customers love the on-site shopping experience Fabletics provides at our events,” said John Newby, Executive Vice President of Corporate Partnerships and General Manager of Varsity All Star. “We are excited to extend our partnership to elevate the spectator experience at Varsity Spirit events and extend member specials through our social media channels. Fabletics has been a fantastic partner for the last two years, and we are excited to see what the future holds for our partnership.”

Varsity Spirit has been a steward for spirit teams for more than 45 years, serving over a million athletes each year through educational training camps, apparel and accessories, and competitive experiences. With a focus on elevating the student experience, Varsity Spirit has a deep commitment to the health and well-being of the young athletes who participate in cheerleading and dance, as well as the opportunities available to them in their lives.

Launched in 2013, Fabletics quickly became known as the fastest-growing active-lifestyle brand in the history of e-commerce. With a mission to empower women by making a healthy, active lifestyle accessible to everyone, Fabletics disrupted the activewear category with its innovative collections of high-quality, fashion-forward styles, designed in premium fabrications at incredibly accessible price points. Today, the brand boasts a fleet of more than 48 retail stores across the U.S. and a loyal community of more than two million members. Building on the success of the women’s business, Fabletics Men made its debut to much fanfare earlier this year.

“We’re proud to team up with Varsity Spirit for a third consecutive year, building on a remarkable partnership that allows Fabletics to connect with the organization’s vibrant, passionate, one-of-a-kind community,” said Ron Harries, Fabletics’ Senior Vice President of Retail. “Varsity Spirit’s commitment to the health and well-being of young people aligns perfectly with our mission, which is to inspire everyone to live an active, healthy lifestyle. We look forward to another year of collaboration, where we can bring the Fabletics lifestyle to America’s spirit community and, together, empower young athletes to grow into strong, confident leaders.”

Varsity Spirit also partners with other brands, including Gatorade and BAND. For more information about Varsity Spirit partnerships and a complete list, please visit

About Varsity Spirit
 Memphis-based Varsity Spirit, the driving force behind cheerleading’s dynamic transformation into the high-energy, athletic activity it is today, is the leading global source for all things spirit, including cheerleading, dance team and performing arts. A division of Varsity Brands, Varsity Spirit is a leader in uniform innovation, as well as educational camps, clinics and competitions, impacting more than a million athletes each year. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees have been dedicated to celebrating school spirit through its brands since 1974. For more information about Varsity Spirit or Varsity Brands, please visit or

About Fabletics
Fabletics is a global active-lifestyle brand designed with every body in mind. Co-founded by Kate Hudson in 2013, the brand is known for combining fitness and fashion to make women feel confident at—and beyond—the gym, by offering premium quality activewear at an incredibly accessible price point. Fabletics brings new monthly collections to a loyal community of over 2 million members across ten countries, including the US, Australia, Canada, Germany, Spain, France, UK, Netherlands, Sweden and Denmark. See (and shop) the full selection of women’s activewear, accessories, shoes, and more at and 48 retail locations across the US. Adding to the success of the Fabletics women’s business, Fabletics Men launched in Spring 2020 and can be found at as well as retail stores across the country.

Media Contacts:
Carli Bendetti

Samantha Coulombe
Rubenstein Public Relations