Varsity University Hosts Tumble for St. Jude Event Jun 27, 2017 Varsity University and Varsity All Star are teaming up to sponsor “Tumble for St. Jude” to kick off the Varsity University All Star meeting in Louisville on July 6. The event will benefit St. Jude Children’s Research Hospital©, which is leading the way the world understands, treats and defeats... Read More
Varsity Brands Honors Schools, School Organizations and Individuals Promoting Outstanding Community Spirit and Student Engagement with School Spirit Awards May 10, 2017 Varsity Brands, the recognized leader in team athletic gear, the driving force in cheerleading and dance, and the most trusted name in celebrating student milestones, hosted the Varsity Brands School Spirit Awards show in Orlando, Florida this weekend to recognize standout educators, teachers, coaches and students in 23 categories. Read More
Varsity Spirit and St. Jude Honor Top Fundraisers Apr 10, 2017 For the sixth year in a row, members of ten U.S. high school cheerleading and dance squads who raised the most funds for the “Team Up For St. Jude Spirited By Varsity” campaign were invited to visit the hospital. To date, the partnership has raised more than $4.2 million... Read More
Spirit Celebration Merges with Varsity Spirit Mar 02, 2017 Varsity Spirit & Spirit Celebration announced this week that the two companies have merged. Varsity Spirit is excited about the opportunities the merger will provide to customers. Billy Smith and his team at Spirit Celebration will continue to offer the double champion format, family-friendly setting & exciting special events... Read More
2017 National High School Cheerleading and Dance Team Championships Honor Top Teams Feb 15, 2017 The 2017 National High School Cheerleading Championship and National Dance Team Championship, produced by the Universal Cheerleaders Association and Universal Dance Association, both Varsity Spirit brands, recently hosted more than 18,000 of the country’s top high school cheerleaders and dancers. Read More
Kentucky, Indiana, Minnesota & Cincinnati Earn Top Honors at Nat’l Championship Jan 17, 2017 The College Cheerleading and Dance Team National Championship, produced by the Universal Cheerleaders Association and the Universal Dance Association, took place this weekend at the Walt Disney World Resort® in Orlando, Florida. The event hosted more than 4,500 of the country's top college cheerleaders dancers and mascots from 215... Read More
Aloha Productions Merges with Varsity Spirit Dec 16, 2016 Varsity Spirit and Aloha Productions announced today that the two companies have merged. Varsity Spirit is excited to welcome Aloha Productions founder Tammy Van Vleet, and the rest of the Aloha team to their family of brands, and look forward to providing even greater opportunities for cheerleading and dance... Read More
Varsity Spirit Introduces a New Level of Customization in Cheer Shoes Oct 17, 2016 Varsity Spirit, the innovator in modern cheerleading, apparel and footwear, has introduced the V Force My Way, an all knit shoe that teams can now customize with their team colors and name. Read More
Varsity All Star Teams Gather in Memphis for St. Jude Children’s Research Hospital Jul 20, 2016 Representatives from nine all star cheerleading gyms were invited to Memphis last week to be recognized for their outstanding fundraising efforts on behalf of St. Jude Children’s Research Hospital®. The nine gyms were part of the “Team Up for St. Jude Spirited by Varsity” campaign that focused on the... Read More
Varsity Brands School Spirit Awards Show May 06, 2016 Congratulations to all the winners in the inaugural Varsity Brands School Spirit Awards! Watch the show to see who took home top honors. Read More
