Why Choose Varsity Spirit Fashion

Made by world-class designers and manufactured with you in mind, quality, customization and innovation are stitched into every garment we provide.  The Varsity logo is your assurance of higher quality and greater value.  Wear The Mark of a Leader.

Varsity Sales Rep

More Than a Uniform

Thoughtfully designed and skillfully crafted, VSF styles coordinate to mix, match and layer for cheer and dance, for camp, game day, sidelines and competition–for every spirit experience. With an ever-expanding selection of fabrics, colors, details and options, each VSF style is as individual as the spirit leaders who wear them.

For every game, every event, every competition, wear more than a uniform. Choose VSF for every way you lead.

Contact My Rep

Contact My Rep

View the Catalog

View the Catalog

Quality

Comfort, fit and performance go into every Varsity Original starting from the smallest of details to the finished product that ships to your door.  We bring the highest color match in the industry, guaranteeing your specific school color stays true across your camp wear, uniforms, Game Day apparel and outerwear.  Monofilament thread eliminates contrasting colors, full facing in neck lines and armholes provide comfort and extra fabric in the side seams allows for alterations.  Just another way in which we aim to bring you the best so you can practice your best, perform your best, be your best.

Customization

In cheerleading and dance, it is all about the details.  At Varsity, we believe that begins with your apparel.  With over 35 color options and 15 fabrics, your Varsity Original will be unique to your team.  Varsity leads the way in customization with an endless array of patterns, designs, lettering and braid.  We pride ourselves in outstanding personalization, so you can add your team’s custom logo to truly brand your school.  We take it a step farther with the largest sizing range in the industry that ensures the best fit, featuring custom inseams and length adjustments for no additional charge allowing every athlete to feel confident and proud.

Innovation

Since 1980, Varsity Spirit Fashion has transformed cheerleading and dance uniforms into the modern athletic apparel you see today.  Emphasizing the athletic attitude, Varsity’s cutting-edge designers keep cheerleaders and dancers on the forefront of school spirit trends.  Our exclusive VISA treated fabrics resist stains, while garments made of PowerFIT and MotionFLEX stay dry, flexible, odorless and comfortable.  Varsity shoes provide superior technical safety features while maintaining an impeccable design and weightless feel.  Improving upon our own advancements is a driving force that keeps us at the top of our game.

Set your team up for success this season with versatile practice wear styles that seamlessly mix into your wardrobe all year long! Start selecting styles - link in bio 🤩
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𝙏𝙝𝙚 𝙨𝙚𝙖𝙧𝙘𝙝 𝙞𝙨 𝙤𝙣 for cheer and dance athletes to model in the 2025 Varsity Spirit Fashion Catalog! Know someone who should apply? Send them the the application link in our bio! 🤩
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Ready for an elevated look at the perfect price? The 𝙇𝙪𝙭𝙚 𝙇𝙞𝙣𝙚 is activewear for everywhere, from practice to community events we've got you covered! Contact your Varsity Rep for more details - link in bio!
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🗣️ 𝘾𝙖𝙡𝙡𝙞𝙣𝙜 𝙖𝙡𝙡 𝙘𝙝𝙚𝙚𝙧 𝙖𝙣𝙙 𝙙𝙖𝙣𝙘𝙚 𝙖𝙩𝙝𝙡𝙚𝙩𝙚𝙨! We’re looking for models for the 2025 Varsity Spirit Fashion Catalog - apply today through the link in our bio ✨
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Practice wear in 4 weeks? YES PLEASE! With our express delivery packages, you can still receive custom practice wear in time for camp. Request styles now through your Varsity Rep and get started! Link ➡️ bio
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Premium custom practice wear styles starting at just $36! Contact your Varsity Rep to start designing your dream collection for this season 😍
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A winning look 🏆😍 
#VarsityStyle #NDAnationals
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This gray @unhcheer uniform is 𝒕𝒉𝒆 𝒎𝒐𝒎𝒆𝒏𝒕 🤩 #VarsityReveal
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Tis the season ⚾️ #MLBopeningday #VarsityStyle
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🗣️ Calling all 𝗯𝗮𝗻𝗱 𝗮𝗻𝗱 𝗰𝗼𝗹𝗼𝗿 𝗴𝘂𝗮𝗿𝗱 𝗺𝗲𝗺𝗯𝗲𝗿𝘀 between the ages of 15 and 21! Are you interested in modeling the 2025 #VarsityBandWear collection? Head to the link in our bio to 𝗔𝗣𝗣𝗟𝗬 𝗡𝗢𝗪 and send to your bandmates! 🥁🎺🎶🎷
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What Your Rep Can Do For You

  • YOUR CONSULTANT:
    I am your full-time partner for just about every project you have from camp selection to tryouts to uniform decisions. I’ll guide you through the ordering process, design your apparel and personally size your athletes.
  • YOUR GAMEDAY ASSISTANT:
    Between run-through banners, cheer signs, mascot suits and paint kits, I have all you need for a crowd-effective Game Day.
  • YOUR STYLIST:
    Set up a Varsity Design Studio session with me to see your uniforms and accessories come to life. I will ensure your colors and brand are consistent throughout all your fashion pieces so that you can mix-and-match for more looks all year.
  • YOUR BUSINESS PARTNER:
    I can help you set up a successful fundraiser to offset out-of-pocket expenses. Ask me about Team Shops to outfit your fans and help raise money while you raise the spirit! I also offer multiple payment options.
  • YOUR TRAINER:
    I have unlimited access to the top cheer and dance resources available from the best instructors in the nation to the most valuable training tools you’ll need as a coach to ensure the safety of your athletes.
  • YOUR CHEER & DANCE EXPERT:
    With my industry knowledge, I can help keep you up-to-date and legally compliant with all state and local regulations and can ensure that you are cheer and dance certified.

Contact My Rep

Contact My Rep