Why Choose Varsity Spirit Fashion

Made by world-class designers and manufactured with you in mind, quality, customization and innovation are stitched into every garment we provide.  The Varsity logo is your assurance of higher quality and greater value.  Wear The Mark of a Leader.

More Than a Uniform

Thoughtfully designed and skillfully crafted, VSF styles coordinate to mix, match and layer for cheer and dance, for camp, game day, sidelines and competition–for every spirit experience. With an ever-expanding selection of fabrics, colors, details and options, each VSF style is as individual as the spirit leaders who wear them.

For every game, every event, every competition, wear more than a uniform. Choose VSF for every way you lead.

Contact My Rep

Contact My Rep

View the Catalog

View the Catalog


Comfort, fit and performance go into every Varsity Original starting from the smallest of details to the finished product that ships to your door.  We bring the highest color match in the industry, guaranteeing your specific school color stays true across your camp wear, uniforms, Game Day apparel and outerwear.  Monofilament thread eliminates contrasting colors, full facing in neck lines and armholes provide comfort and extra fabric in the side seams allows for alterations.  Just another way in which we aim to bring you the best so you can practice your best, perform your best, be your best.


In cheerleading and dance, it is all about the details.  At Varsity, we believe that begins with your apparel.  With over 35 color options and 15 fabrics, your Varsity Original will be unique to your team.  Varsity leads the way in customization with an endless array of patterns, designs, lettering and braid.  We pride ourselves in outstanding personalization, so you can add your team’s custom logo to truly brand your school.  We take it a step farther with the largest sizing range in the industry that ensures the best fit, featuring custom inseams and length adjustments for no additional charge allowing every athlete to feel confident and proud.


Since 1980, Varsity Spirit Fashion has transformed cheerleading and dance uniforms into the modern athletic apparel you see today.  Emphasizing the athletic attitude, Varsity’s cutting-edge designers keep cheerleaders and dancers on the forefront of school spirit trends.  Our exclusive VISA treated fabrics resist stains, while garments made of PowerFIT and MotionFLEX stay dry, flexible, odorless and comfortable.  Varsity shoes provide superior technical safety features while maintaining an impeccable design and weightless feel.  Improving upon our own advancements is a driving force that keeps us at the top of our game.

@lsucheer's game day #VarsityStyle is something to smile about! 😀
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In October, we wear 𝗽𝗶𝗻𝗸 #LetsGoPink 💓
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The Panthers are reppin' their team from every angle with this beautiful back detailing 😻
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Today is UNITY Day!
Take a stand against bullying by wearing orange, sharing a photo that promotes kindness, acceptance and inclusion, and tagging @VarsitySpirit. Let's unite our peers together 🧡
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Green River's wolf pack is stepping up their game day look with these custom Miza+ 🤩 #VarsityFootwear #TuesdayShoesday
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Let's kickoff this week with a #VarsityReveal!
ʙᴏʟᴅ ʙʀᴀɪᴅɪɴɢ makes this timeless #VarsityStyle stand out on the sidelines 🤩
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𝓭𝓪𝓷𝓬𝓲𝓷𝓰 into the weekend in #VarsityStyle ✨
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𝕙𝕒𝕡𝕡𝕪 𝕘𝕒𝕞𝕖 𝕕𝕒𝕪! 💖┃#LetsGoPink┃ #BreastCancerAwarenessMonth┃
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an athletic fit + elongating line details = the perfect #VarsityStyle 💚
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ᵖᵉᵉᵖ ᵗʰᵉ ˢʰᵒᵉ 👀
Childress High School is sporting a custom sock & shoe combo on the sidelines this season #TuesdayShoesday #VarsityFootwear
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As leaders and ambassadors in the school and community, uniting our peers is our job, together 🧡 Join us in celebrating Unity Day on October 20th by wearing orange and sharing a photo with a caption promoting kindness, acceptance and inclusion.
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Heading into this week with a smile 😀
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𝗿𝗮𝗶𝘀𝗲 𝗮 𝗵𝗮𝗻𝗱 if you're loving the @Psulionettes game day #VarsityStyle! ✋
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𝑰𝒕'𝒔 𝒈𝒂𝒎𝒆 𝒅𝒂𝒚! Who will be sporting their ᴘɪɴᴋ #VarsityStyle on the sidelines tonight for #BreastCancerAwarenessMonth? #LetsGoPink 💗
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The Pirates 𝔞𝔯𝔯𝔯𝔯 ready for game day in their sublimated plaid skirt, MotionFLEX® top and custom Miza+ #VarsityFootwear. 🏴‍☠️
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Happy 𝑪𝒂𝒕𝒖𝒓𝒅𝒂𝒚 from @kentuckycheerleading 😻
Their custom Ascend #VarsityFootwear is the cherry on top of this iconic sideline #VarsityStyle!
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@Piratecheersong with all the ✨𝓼𝓹𝓪𝓻𝓴𝓵𝓮 𝓪𝓷𝓭 𝓼𝓱𝓲𝓷𝓮✨
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This #VarsityStyle collegiate crop is complete with bold braiding and a custom logo 🤩
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𝗢 how we love a classic #VarsityStyle look for 𝚐𝚊𝚖𝚎 𝚍𝚊𝚢 ❤️
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What Your Rep Can Do For You

    I am your full-time partner for just about every project you have from camp selection to tryouts to uniform decisions. I’ll guide you through the ordering process, design your apparel and personally size your athletes.
    Between run-through banners, cheer signs, mascot suits and paint kits, I have all you need for a crowd-effective Game Day.
    Set up a Varsity Design Studio session with me to see your uniforms and accessories come to life. I will ensure your colors and brand are consistent throughout all your fashion pieces so that you can mix-and-match for more looks all year.
    I can help you set up a successful fundraiser to offset out-of-pocket expenses. Ask me about Team Shops to outfit your fans and help raise money while you raise the spirit! I also offer multiple payment options.
    I have unlimited access to the top cheer and dance resources available from the best instructors in the nation to the most valuable training tools you’ll need as a coach to ensure the safety of your athletes.
    With my industry knowledge, I can help keep you up-to-date and legally compliant with all state and local regulations and can ensure that you are cheer and dance certified.

Contact My Rep

Contact My Rep

Related News

Virtual Fashion Show

Virtual Fashion Show

LIGHTS. CAMERA. FASHION! Calling all school cheerleaders and dancers! Ever dreamed of being in the Varsity Spirit Fashion Show? Here’s your chance! Deadline to submit your video is October 23, 2020. What we need from you: Grab your fave uniform, campwear, warmup or game day look, and video your best strut down the virtual catwalk. […]

Oct. 18, 2020

Eco-Friendly Fashion

In 2020 millions of water bottles will be removed from the environment to create uniforms for scholastic spirit squads, while on stages everywhere all star cheer and dance teams will sparkle in uniforms made with eco-friendly Swarovski crystals. It’s a big job to create uniforms and outfit spirit leaders and athletes with quality and style, and Varsity Spirit […]

Apr. 21, 2020

DIY Flip Your Fashion

Flip Your Fashion DIY

Want to give your old VSF tee a new look? Here’s what you’ll need: An old VSF tee Dye or Bleach Rubber bands Scissors Gloves Trash bag Large Ziplock bag Step 1: Lay out your t-shirt and begin folding and twisting it according to the style you’ve chosen. We will be doing the single starburst […]

Apr. 15, 2020

#VarsityFootwear Ascend Design Contest!

Have you ever wanted to design your own cheer shoes? This #TuesdayShoesday we have a #VarsityFootwear Ascend Design Contest! Design your own Custom Ascend for a chance to win a FREE pair of Ascends! We will pick five winners at the end of this week! How To Enter: 1.   Download the template below OR check […]

Mar. 24, 2020