Varsity All Star Forms United Scoring Partners to Create Consistent Scoring and Judging Experience

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Nov 09, 2021

Memphis, Tenn., November 9, 2021 – Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition – is pleased to announce the development of the United Scoring Partners; a group of nearly 60 brands and independent event producers dedicated to providing customers with one universal score sheet, which results in a more consistent scoring and judging experience.

The United Scoring Partners will implement best practices, share ideas, and invest in educational resources to arm gym owners, coaches, and athletes to be prepared to compete on the same score sheet throughout their competition season. All registered judges will have access to the online judges and score sheet training.

“We are excited about the development of the United Scoring Partners, as it leads to more consistency, better experience and overall safety”, explains Bill Seely, President of Varsity Spirit. “Each scoring partner shares the same value that athlete safety comes first, and by utilizing one score sheet throughout the course of a competition season, this helps coaches and gym owners across the country build consistency in their skills across categories and focus solely on their athletes’ progress.”

In addition to the Varsity All Star event brands, the following USASF Member Event Producers have signed on to be a United Scoring Partner for the 2021 – 2022 season:

  • 9 Panel Cheer
  • All Out Championships
  • American Spirit Championships
  • Americheer Family Of Brands
  • Champion Cheer Central
  • Cheer America
  • Cheer And Dance Extreme
  • Cheer Derby
  • CheerMatch
  • CHEERpros
  • Elite Cheerleading Inc
  • GMCE
  • GSSA
  • JAMZ
  • M Events
  • SHOUT! Cheer and Dance
  • Spirit Solutions
  • Star Spirit Productions
  • The One
  • United States Cheerleading Association
  • Winners Choice Championships
  • World Class Cheerleading Inc
  • Worldwide Spirit Association

“We are proud to be members of the United Scoring Partners and this movement in the world of all star scoring”, says Ann Lehrmann, Owner of Cheer and Dance Extreme. “Between the investment in educational resources and expansive online judges and score sheet training, we are able to foster a consistent experience for athletes, judges, gym owners and coaches across the country.”

The Scoring Committee updates the scoring system every year based on feedback from coaches, judges, and industry leaders. For more information on scoring and judges, click here.

About Varsity Spirit

Memphis-based Varsity Spirit, the driving force behind cheerleading’s dynamic transformation into the high-energy, athletic activity it is today, is the leading global source for all things spirit, including cheerleading, dance team and performing arts. A division of Varsity Brands, Varsity Spirit is a leader in uniform innovation, as well as educational camps, clinics and competitions, impacting more than a million athletes each year. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s employees have been dedicated to celebrating spirit through its brands since 1974. For more information about Varsity Spirit or Varsity Brands, please visit or

About Varsity Brands
With a mission to inspire achievement and create memorable experiences for young people, Varsity Brands elevates the student experience, promotes participation, and celebrates achievement through three unique but interrelated businesses: BSN SPORTS, a Varsity Sport Brand; Varsity Spirit; and Herff Jones, A Varsity Achievement Brand. Together, these entities promote personal, school and community pride through their customizable products and programs to elementary and middle schools, high schools, and colleges and universities, as well as church organizations, professional and collegiate sports teams and corporations. Through its dedicated employees and independent representatives, Varsity Brands reaches its individual and institutional customers each year through competitions, camps and sales.

Emily Zemlachenko
Varsity Spirit