Press

Latest Press Releases

Media Contacts:
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Email us: media.relations@varsitybrands.com

Varsity Brands Resumes Varsity Brands School Spirit Awards for 2022

Dec 16, 2021

— Program celebrates schools, groups and individuals who go above and beyond to build school pride, student engagement and community spirit — — Submissions open February 1, 2022 — Dallas, Texas, December 16, 2021 – Varsity Brands, the leading organization that empowers young people by encouraging participation, recognizing achievement and...

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Cheerleading Earns Full Recognition By International Olympic Committee

Jul 20, 2021

Memphis, Tenn., July 20, 2021 – Varsity Spirit is thrilled to recognize today as a pivotal day in cheerleading history. Earlier this morning, the International Olympic Committee (IOC), at the 138th IOC Session held in Tokyo, Japan, voted in favor of granting full IOC recognition to the International Cheer Union (ICU)...

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The 2021 Summit Championships and Dance Summit Return to Orlando

May 04, 2021

Memphis, Tenn., May 4, 2021 – Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition – is pleased to announce that The Summit Championship and The...

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Varsity Spirit Announces Multiyear Extension with ESPN

Mar 18, 2021

Memphis, Tenn. (March 18, 2021) – Varsity Spirit—the global leader in apparel, camps and competitions for cheerleaders, dance teams and bands, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition—today announced that they have reached a multiyear extension with ESPN to...

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