Meet the Varsity Spirit Leadership Team

Bill started as a UCA Instructor in 1989 before becoming full-time in 1991. He was a cheerleader at George Mason University, where he graduated with a degree in Sports Management. Bill was on the founding board for the USASF, helped to create USA Cheer, the US National Teams and STUNT the Sport. Currently, as President of Varsity Spirit, he leads the team in delivering world-class experiences for young people everywhere. Bill and his wife, Heather, have four children, Mickenzie, McKenna, Hopper and Dequan, and a granddaughter, Naomi Kate, along with three pups.

Brett joined the Varsity Spirit family in 2021 and is responsible for continuously improving the tools and processes available to our employees in order to best support our customers. As a Villanova University alum, he stays involved as an Advisory Council Member of the Moran Center for Global Leadership, and he’s also a founding Board Member of the nonprofit Share the Herd. Brett and his wife, Meghan, have one son, James.

Rick has been a member of the Varsity Spirit team since 2017. As Chief Information Officer, Rick leads the information technology function that covers all aspects of Varsity Spirit IT. He is happily married with three children, two dogs and a cat. He enjoys outdoor sports and activities.

Coming all the way from England, UK, Nikki started with Varsity Brands in 2018 before transitioning to Varsity Spirit as Senior Vice President of Human Resources. Nikki now lives in Dallas, TX with her three daughters, Sofia, Chloe and Ella, and their Corgi pup, Chester. Though she wasn’t a cheerleader herself, Nikki can often be seen at all star events cheering for her daughter, Chloe.