Where Brands Meet Spirit.

Connect with millions of athletes, coaches and families through the experiences that bring the cheer and dance community together.

Your Brand. Every Moment.

From the excitement of competition to the connections made at camp and beyond, Varsity Spirit creates meaningful opportunities for brands to engage with our community.

EXPERIENCE IT

CAMPS

Connect with athletes and coaches through more than 6,000 camps nationwide

  • 6K+ camps nationwide
  • 360K+ athletes in person
  • On-site activation & sampling
  • Social & content integration
  • Pre/post-camp communication

OWN THE MOMENT

COMPETITIONS

Bring your brand into unforgettable moments at more than 400 competitions nationwide.

  • 400+ events nationwide
  • 1M++ athletes competing
  • On-site activation & branding
  • Varsity TV + broadcast integration
  • VIP, retail & fan experiences

STAY CONNECTED

DIGITAL

Reach our community through social, digital, content and media opportunities.

  • 5M+ social followers
  • 700K+ email database
  • Influencer, creator + content studio
  • Yearbook integration
  • Ecommerce + digital integration

THE NEXT LEVEL

PRO CHEER LEAGUE

Connect with new audiences through professional cheerleading and national broadcasts.

  • 4.6M unique viewers in Season 1
  • Live events + national broadcast
  • Elite athletes & creator storytelling
  • New markets. New fans. New opportunities.
Customer Travel Perks

Customer Travel Perks

Varsity Spirit and all of our corporate partners appreciate you for your support and all that you do for your athlete. Enjoy the benefits and discounts below for you and your families to use on select Varsity Spirit events, vacations, etc..

These perks are available in specific markets and cannot be guaranteed on all fare types.

Learn More

Learn More