Varsity Performing Arts Partners With United Sound to Increase Student Participation May 22, 2020 MEMPHIS, TN, May 22, 2020 – Varsity Performing Arts, a division of Varsity Spirit—the global leader in cheerleading, dance team and band apparel, camps and competitions—is thrilled to announce a new strategic partnership with United Sound. With the goal of supporting opportunities to increase participation in the performing arts,... Read More
Varsity Spirit Launches Series of Virtual Solutions for Student-Athletes, Coaches and Families May 01, 2020 Free, at-home resources support commitment to elevating the student experience and keeping athletes engaged during COVID-19 pandemic – Varsity Spirit—the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports,... Read More
Varsity Spirit and CaptainU Announce Partnership Apr 29, 2020 CaptainU Named the College Recruiting Software Partner for Varsity Spirit Memphis, Tenn., April 29, 2020 – Varsity Spirit—the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition—today announced a... Read More
Varsity Spirit’s National Cheerleading and Dance Team Championships to be Televised on ESPNU in 24-Hour Marathon This Sunday Apr 23, 2020 Memphis, Tennessee (April 23, 2020) – Varsity Spirit, the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition— announced today that ESPNU will televise a 24-hour marathon of highlights from the high... Read More
2020 National High School Cheerleading and Dance Team Championships Honor Top Teams Feb 11, 2020 More than 25,000 cheerleaders and dancers from around the world competed for top honors at the Walt Disney World® Resort in Orlando Memphis, TN – Feb. 10, 2020 – The 2020 National High School Cheerleading Championship and National Dance Team Championship took place the past two weekends, celebrating more... Read More
UCF and University of Alabama Take Top Cheer Honors; University of Tennessee, The Ohio State University and San Diego State University Earn Top Dance Honors at the 2020 UCA & UDA College Cheerleading & Dance Team National Championship Jan 20, 2020 Memphis, Tenn., January 20, 2020 – Varsity Spirit—the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition—is pleased to announce that UCF and the University of Alabama cheerleading teams,... Read More
Varsity Brands Launches Fifth Annual School Spirit Awards to Support America’s Most Spirited High Schools, Students and Administrators Sep 20, 2019 — The National Awards Program Officially Commences on National School Spirit Day — Dallas, Texas – September 20, 2019 – Varsity Brands, the market leader in team sports, school spirit and achievement recognition, today announced the launch of its 2020 Varsity Brands School Spirit Awards, the fifth year of... Read More
Varsity Spirit Launches Varsity Performing Arts Sep 17, 2019 Memphis, TN – September 16, 2019 – Varsity Spirit, the leader in cheer and dance camps, competitions and apparel, has announced the launch of Varsity Performing Arts to serve the performing arts community, including marching bands, pep bands, color guards and percussion groups. Varsity Performing Arts will be offering new... Read More
Varsity Spirit Expands Its Band Division With Two Significant Acquisitions Jul 29, 2019 Stanbury Uniforms and SA Feather Company Additions Make Varsity Spirit a Leading Provider of Accessories and Uniforms for High School and College Band Memphis, Tenn., July 29, 2019 – Varsity Spirit, the leader in cheer and dance camps, competitions and apparel and a division of Varsity Brands, today announced that... Read More
Varsity Spirit Launches New Brand For Professional Dance Teams In The NBA And NFL Jul 16, 2019 Memphis, Tenn., July 16, 2019 – Varsity Spirit announced today the launch of Varsity Pro, their newest brand centered around professional dance and cheer teams in the NBA and NFL. Varsity Spirit, the worldwide leader in the dance team and cheerleading community, has been the driving force behind dance... Read More
