The MAJORS

The MAJORS puts on an event unlike any other; it is a fully produced, mapped out, high-energy show that features the best of the best in the cheer world from around the country. The teams that compete are the most elite, high-profile teams that have the largest following and fan base in the cheerleading world.

We sell out tickets every year to fill a 5,000-seat exhibition hall that we transform into a concert-type experience with high-tech lighting, state-of-the-art sound, and a huge LED video screen.

The cheerleading world stops to watch this elite display of talent, skills, and sportsmanship. The MAJORS event does not compete with any other high-profile events in our industry, so we are able to capture a massive audience. With around 5,000 live spectators, plus thousands more worldwide watching on Varsity TV, there is truly nothing in our market that compares to it.

Sponsorship Inquiry

Sponsorship Inquiry

The MAJORS Athlete Experience

One of the most important reasons that The MAJORS is so successful is because we place our emphasis on the athletes. While teams are ranked and awarded, the real winners at The MAJORS are the kids and the experience of a lifetime that we have the honor of providing for them. Here are some of the once in a lifetime opportunities that we offer our MAJORS athletes:

Film Tour
Leading up to the competition, we visit each team at their home gym to capture video footage of their preparations for The MAJORS. Our social media from the film tour is explosive, and our engagement is untouchable. We produce relevant, exciting content each week, featuring every team that has been invited. Athletes are given an individual banner to share on their social media that they are heading to The MAJORS.

Athlete Celebration
The Thursday before the event, we hold an athlete-only celebration with photo booths, food, dancing, and a red-carpet experience. Teams dress to impress and are able to meet other top athletes from across the nation. A quick look at the hashtag #MAJORS22 will give you a look at what this celebration is all about.

Swag Bags
We treat our athletes to swag bags every year with The MAJORS branded merchandise as well as goodies from our sponsors. Seeing what they receive in the swag bag each year is always a highlight for our teams.

Social Media Coverage
Our social media covers the entire event, including film tours,  the athlete celebration, performances, awards, and meet & greets. Check out our Twitter (@MAJORScheer) to see the full experience.

The MAJORS VIP Experience

For super fans of The MAJORS, we offer 250 VIP Tickets for younger athletes to sit in the front row to watch their favorite teams live and in person. There is a meet and greet the day after the competition where our MAJORS athletes take photos and sign autographs for VIP Ticket Holders. Our VIP Tickets sell out within 24 hours every year.

VIP Benefits:

  • The MAJORS Swag Bag
  • The MAJORS T-Shirt
  • Access to watch The MAJORS Practice Round on Friday morning
  • Best seats in the house to watch the most popular teams in the world
  • VIP Meet & Greet with MAJORS Athletes on Saturday afternoon

Become a MAJOR part of The MAJORS

Through a completely customized partnership – we don’t believe in-stock packages. We offer everything from year-round category exclusive partnerships to title presenting sponsors to a smaller-scale, single event partnership.

How your brand/company can reach Varsity Spirit’s audience?

  • Naming Opportunities
  • Category Exclusivity
  • Onsite Activations
  • Digital Assets/Social Media
  • Sampling and Product Placement
  • Brand Awareness and Recognition
  • Advertising and Media Opportunities
  • Experiential Marketing
  • Influencer Access

MAJORS By The Numbers

MAJORS By The Numbers (2023):

  • Number of Athletes: 700
  • Number of Coaches: 100
  • Number of Spectators: 3,253
  • Estimated Number of Teams: 26