Since its founding in 1974 by Jeff Webb, Varsity has been the driving force in making
cheerleading the dynamic, athletic, high profile activity it is today. By combining
high energy entertainment with traditional school leadership, Webb and his organization
have driven the development of an international phenomenon that now not only includes
millions of young Americans, but also a rapidly growing number of participants worldwide.
Varsity is comprised of the leading organizations and brands in the various cheerleading
segments, including its educational camps and clinics, competitions, and uniforms.
While Varsity's heritage is rich and its traditions renowned, it continues to be
the innovative global leader in growing cheerleading's influence and profile. The
organization's commitment to the health and well being of the young people who participate
is embedded in its high quality educational curriculum and its leadership in establishing
instructional safety standards.