Cheer Ltd.

Cheer Ltd. created a difference in the sport of cheerleading for more than 30 years making it safer, more professional and – A SPIRITED TRADITION! As the first company to offer private summer camps in the country and first company to provide coaches with training at the National Coaches Conference, Cheer Ltd also designed the cutting edge CANAM Grand Nationals!

Varsity All Star Grand National events are our Worlds Bid events where the stakes are high! Teams from all over the world converge to compete against the best of the best. Production is top notch; venues are spacious, and the host cities are taken over by cheerleaders and dancers. These events also feature participant gifts, team awards and bids to all of Varsity All Star End-of-Season Championships.

Come Experience the Cheer Ltd. difference for yourself.

Upcoming Events

CANAM - Myrtle Beach - Grand Nationals - DI/DII

Myrtle Beach, SC, 3/19/2022 - 3/20/2022

Myrtle Beach Convention Center
2101 N Oak St  
Myrtle Beach, SC, 29577
3/19/2022 - 3/20/2022
pageLocation: all-star
Additional Information

Event Contacts
Our team is here to assist your team!  The following staff members can assist your program with questions pertaining to this event.

Health & Safety

At Varsity Spirit, the health and safety of our athletes, coaches, employees, families and friends is our top priority. Please click here for more information.

Spectator Pricing

  • Adult Admission: $25.00 1-day / $45.00 2-DAY (Adult: 17 years – to 64 years old)
  • Child, Senior and Military Admission: $15.00 1-DAY / $25.00 2-DAY (Child: 6 years to 16 years old; Senior: 65 years + old)
  • Ages 5 and under are FREE


CHEER LTD hosts all of our events in large venues, typically convention halls or stadiums or arenas. As such, plenty of parking is typically available either on-site or immediately adjacent to the venue. However, this also means that there is frequently a parking fee. Any parking fees are charged, and retained, by the venue or parking lot owners – CHEER LTD does not receive any proceeds from parking fees.

​Security Screening

The safety of the athletes and guests is our number one priority, and many of our host facilities have implemented enhanced security procedures for attendees.  Some of these enhanced security measures include: All bags, purses, backpacks, waist packs, etc. will be examined prior to entering. *We anticipate that additional time will be required for the coordination of these additional security measures.  Please plan your arrival time accordingly. 

Media Policy

By attending/purchasing admission to this event, you grant permission to Varsity Spirit, LLC and its affiliates, designees, agents, licensees, and invitees to use your image, likeness, actions and statements in ay live or recorded audio, video, film, or photographic display or other transmission, exhibition, publication, or reproduction made of, or at, this event in any medium, whether now know or hereafter created, or context for any purpose, including commercial or promotional purposes without further authorization or compensation. No commercial recoding allowed.

Housing Required Event

Booking through our housing partner, Team Travel Source (TTS) is required for all athletes, coaches and spectators attending this event. TTS has secured attendee blocks with amazing rates specifically for you with team friendly terms and conditions with each of our host hotels to take the worry and hassle out of booking hotel accommodations so that you can focus on your team’s preparation and performance. Click Here to reserve your block today!


More information to come.


View All Past Events

Cheer Ltd Open Championship - Trenton - Option C
Trenton, NJ, 2/6/2021 - 2/6/2021
Cheer Ltd Open Championship - Virginia - Option C - WAITLIST
Richmond, VA, 2/27/2021 - 2/27/2021
Cheer Ltd Nationals at CANAM - Option B - WAITLIST
Myrtle Beach, SC, 3/20/2021 - 3/21/2021

2022 Championship Information

General Information

More information will be coming soon!

Coach's Corner

More information will be coming soon!

Spectator Information

More information will be coming soon!

Watch Live

More information will be coming soon!

Photo Gallery


LAST CHANCE: Vote For Your Favorite Team Now!

LAST CHANCE: Vote For Your Favorite Team Now!

Only one day left to get your 2021 Cheerleader's Choice: All Star Insider votes in! This is your chance to let us know who you want to be featured on Varsity TV. With over 28,000 votes so far, there's still time to cast your vote. The top 5 teams will be named the winners during the live show on Friday, August 6th and will be featured at a competition this season.

Jul. 29, 2021

28,000 Votes & Counting For Cheerleader's Choice All Star Insider

28,000 Votes & Counting For Cheerleader’s Choice All Star Insider

Nearly 28,000 votes have been cast so far and there are only a two more days for you to vote for your favorite team for the 2021 Cheerleader's Choice: All Star Insider! 20 stand-out programs made it to the voting portion and only five will be named winners.

Jul. 29, 2021

Get to Know: Amber Koster

Get to know Amber Koster, Director of All Star Experience in the Midwest Region! What is your favorite thing about...

Jul. 27, 2021

VOTING OPEN: 2021 Cheerleader's Choice All Star Insider

VOTING OPEN: 2021 Cheerleader’s Choice All Star Insider

More than 400 all star programs around the country were nominated for the 2021 Cheerleader's Choice: All Star Insider, and the 20 finalists have been selected to move on to the voting round. Voting opens today Monday, July 26th and will close on Friday, July 30h at 11:45 PM CT.

Jul. 26, 2021