The Urban Cheerleading Experience

was founded by Demonde Gladman, aided by Alexis Griffen of Norfolk State, after realizing there was a traditional, rhythmic style of cheer that had been underrepresented on a national scale; thus, in 2017 The Urban Cheerleading Experience was born. Our staff is dedicated to teaching the high energy, rhythmic style of cheer while creating positive traditions in the Urban style.

Gladman wanted to make sure that he chose the right staff so he searched the country at some of the top colleges and universities, and found a staff that was dedicated, identifiable role models and teach leadership skills BEYOND the sideline. If you are searching for a camp near you, contact us at (901)-315-9930 .

"'This experience has been beyond AMAZING!!! The staff has been so helpful. They meet your squad where they are and push you to be the best version of yourself. One of my captains said this camp ``feels like home`` and my girls loved how ``real`` the staff is. This is the first camp my seniors felt they could be themselves and not have to pretend to be something they're not. We will DEFINITELY be back next year. This camp is perfect for us!'" Coach HarrisJim Hill High School, Jackson, MS
"'The Urban Cheerleading Experience is the best, you rock!
This is the best brand; very professional and absolutely OnPoint!'" Natalie King, Head Cheer CoachWoodside HS, Norfolk, VA
"'Thank you to the entire staff! My girls love this camp and look forward to it every single year! The material is fun and the camp experience is the best! Thanks for all you guys do.'" Coach TikaHavenview Middle School, Memphis, TN
"'My team and I learned a ton and enjoyed the ability to work with and get to know other coaches and cheerleaders in a fun, non-competitive environment.'" CoachMemphis, TN
"'Thank you so much. My girls loved the camp & I appreciate all of the words of encouragement from the staff. I am so glad UCE was recommended to me. I look forward to a long relationship with the brand!'" Coach KelseyGregory - Lincoln JH, Houston, TX

School News

Varsity Model Application

2019 Varsity Spirit Model Search Calling all cheerleaders and dancers. Think you’d make a great Varsity Spirit model? We’ve got great news — we’re officially on the lookout for fresh faces to represent Varsity Spirit Fashion for the 2019-2020 season. We’re searching for cheerleaders and dancers ages 13-20 with drive, energy, spunk and a friendly […]

Jun. 25, 2019

5 Tips to Step Up Your Back 2 School Style

With unlimited style, pattern and color options, Varsity’s sublimated backpacks are your new go-to campus companion.  Multifunctional pockets keep you organized from class to practice. Branding your cheer or dance wardrobe with your school’s custom logo makes you (and your uniform) stand out in your community.  Add your logo to your new uniform shell top […]

Aug. 7, 2018

It’s a Pep Rally (In a Box!)

Back to school shopping, football games and (our favorite) pep rally season is just around the corner! Pep rallies are one of the most impactful spirit raising activities cheerleaders and dancers can be involved in on campus. Do you help plan pep rallies at your school? If so, this is your chance to promote school […]

Jul. 17, 2018

In October, We Wear PINK!

This October #LetsGoPink in support of Breast Cancer Awareness Month!  Join the fight against this deadly disease by pairing pink accessories and tops with your favorite Varsity uniform.  Here are our top 3 styles to turn your Friday Night Lights into pink perfection. Sideline Accessories: Add pink items like bows, poms, briefs and socks to […]

Jul. 16, 2018