Join the 2025 Cast of Varsity All Star Fashionistas and Fashion Guys!
Our lightest and most innovate cheer shoe yet!
Every unique garment is designed to perfectly compliment your routine!
Fashion designed for high performance athletes.
With the combination of our ground-breaking history, industry expertise and all star knowledge, our talented designers implement the latest trends and innovative fabrics, creating the perfect mix of fashion-inspired elements and functional athleticism to meet the needs of the all star cheerleader. We lead the all star cheerleading industry, creating versatile and stylish athletic wear that will withstand your season from all star cheer uniforms, to mat shoes and all star practicewear.
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Shoes
Accessories
Dance
Practice Wear
Couture
A Message from Our General Manager John Newby
Aug. 25, 2020
Eco-Friendly Fashion
Apr. 21, 2020
#VarsityFootwear Ascend Design Contest!
Mar. 24, 2020
Let’s Get Technical (Fabrics)
Mar. 5, 2020
Casting Call: Varsity Footwear #SoleStory
Feb. 25, 2020
Trend Alert:
NEW Swarovskiยฎ๏ธ Pearls
find it in the catalog
NEW color pop fabrics to brighten your brand
Intricate embellishments add a high fashion look
NEW Sublimated prints and styles
Gear the whole gym will love
Backpack Flash Apps
In Stock Practice Wear
NEW bows with featuring coordinating fabrics and embellishments
Take your cheer uniform to the next level. Curate a look that is totally your own โ the possibilities are endless! Our All Star Specialists work closely with you to ensure your specific gym branding and the most up-to-date trends, are reflected in the custom designs we produce for your program. One of the most exciting times of the year is when your vision comes to life and itโs time to debut your all star fashion collection.
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