The League

About The League

The League is the official ranking system for the sport of All Star cheerleading, changing the conversation from “Who won the weekend?” to “Who ranks at the top this season?” Teams will be ranked in their age group, both regionally and nationally, based on the points they earn throughout the regular season. We look forward to recognizing teams competing at the top of their divisions with The League this coming season.

Sponsorship Inquiry

Sponsorship Inquiry

The League Information

“League” is defined as a group of sports clubs which play each other over a period for a championship. The League by Varsity All Star embodies this definition as a series of regular season events that will add up to crown overall season champions across all levels and age groups.

  • The League is a season-long points race that emphasizes the importance of competitions throughout the regular season
  • The League includes avenues for Youth, Junior & Senior teams
  • Each event will be assigned points based on the size of the competition
  • Team points are earned by placements at U.S events

In total, 126 winners will be recognized from 1st – 3rd place across each region. One Champion will be crowned in each of the 5 regions across the 8 eligible divisions, meaning over 40 champions will be awarded in total. Champions will win cash and prizes!

Reach our Spirited Audience With Your Brand!

Through a completely customized partnership – we don’t believe in-stock packages. We offer everything from year-round category exclusive partnerships to title presenting sponsors to a smaller-scale, single event partnership.

How your brand/company can reach Varsity Spirit’s audience?

  • Naming Opportunities
  • Category Exclusivity
  • Onsite Activations
  • Digital Assets/Social Media
  • Sampling and Product Placement
  • Brand Awareness and Recognition
  • Advertising and Media Opportunities
  • Experiential Marketing
  • Influencer Access