Varsity Brands White Paper - page 6

Parent Engagement
When it comes to spirit, it’s all in the family—and not just among former
student body presidents, bandleaders or football quarterbacks. Nearly
all high school principals (93%) say that parents are more involved in their
child’s education when their child has a strong sense of school spirit.
How are Parents Engaged?
When asked “In what ways are you involved in your son’s or daughter’s
education?” parents said by:
Honor Roll
Whether taking first place in the science fair or working to defend the
debate team’s championship record, those who have a great deal of
school spirit are generally better academic stewards. In fact, students with
higher levels of school spirit are significantly more likely than students with
low school spirit
to get mostly As or mostly As and Bs in school
(75% vs. 45%).
To be spirited is to “put your best foot forward to make your school a
better learning experience,” concluded one ninth-grade female. And
an 11th-grade male responded that school spirit means “to care about
what I learn.”
Tutoring
Volunteering in the school/district
Participating in the Parent-Teacher Association (PTA)
or other parent organization
Fundraising
Chaperoning events and field trips
Helping with and
checking homework
Coaching at school
62%
29%
27%
21%
20%
14%
2%
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