Footnotes:
1
The groups shown throughout the report are those students with high and low school spirit. It is
important to note that there is a “moderate” group that makes up over 40% of the student population.
Data from this group was not shown within the white paper as their results were generally in the
middle/between those of the high and low groups.
2
Bureau of Labor Statistics,
Earnings and unemployment rates by educational attainment
2013
3
Self-esteem is a measure of the Rosenberg Self-Esteem Score.
Survey Method
The survey was conducted online by Harris Poll on behalf of Varsity Brands. The survey was
administered within the United States among 1,016 high school students, 315 parents of high school
students and 150 high school principals between April 30 and May 16, 2014. Among students, data
has been weighted where necessary by gender, race/ethnicity, region, parent’s education (if under
18), and school urbanicity to bring them in line with their actual proportions in the population. Among
parents, data has been weighted where necessary by gender, race/ethnicity, region, education,
income, and propensity to be online to bring them in line with their actual proportions in the
population. Among principals, data has been weighted by necessary by gender, school enrollment,
school region and school type (public/private) to bring them in line with their actual proportions in
the population.
For more information on Varsity Brands, visit varsitybrands.com.
For media inquiries:
contact Sheila Noone at 901.251.5959 or
Fo o t n o t e s a n d S u r vey Me t h o d
