Varsity Brands White Paper - page 11

Showing True Colors
When it comes to school spirit, traditional gauges are still very much in
play. Students with higher levels of school spirit often take their expressions
to the next level, with one student saying school spirit means “
wearing
spirit wear
, going to the assemblies, supporting the clubs and teams.”
Another student said school spirit means “being juiced about our school.
Brag about it. Defend its honor,
” and another said that students should
“be proud to represent our mascot; that we should not be afraid to
stand out.” This female senior went on to say, “We should radiate our
confidence to our competing schools and to our community.”
Principals said their school drives school spirit by
promoting the following:
More Likely to Show Up and Succeed
In addition to showing more ties to overall achievement, those who
demonstrate higher levels of school spirit are
less likely
than students who
have low school spirit
to have ditched/skipped school in the past year
(7% vs. 26%).
To that end, it’s not surprising that most students with higher levels of
school spirit are vastly more likely (90%) to find school activities extremely/
very enjoyable compared to students with low school spirit (5%).
95%
The number
of high school
principals who
feel that school
spirit is reinforced
when students
wear school
colors, logos and
accessories.
11
S k i n i n t h e G a me c o n t .
83%
38%
50%
66%
Graduation
Events and Caps
and Gowns
Yearbook
Events
Class Ring
Programs
Graduation
Announcements
1...,2,3,4,5,6,7,8,9,10 12,13,14,15,16
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